Core Viewpoint - The article discusses the challenges and opportunities in China's skiing industry, emphasizing the need for ski resorts to diversify their revenue streams and improve operational capabilities rather than relying solely on ticket sales [1][2]. Group 1: Current Industry Challenges - Many ski resorts are overly dependent on ticket sales, leading to a fragile profit structure and increased competition driving down ticket prices [1][2]. - The trend of low ticket prices may transform ski resorts from high-experience venues to low-quality crowded spaces, diminishing the overall value of the industry [1][2]. Group 2: Recommendations for Revenue Diversification - Establishing a systematic training program is crucial, including professional ski schools and various courses to meet different skier needs and enhance repeat visits [2]. - Upgrading equipment rental and retail services through high-end partnerships can extend the consumption chain and increase additional revenue [2]. - Diversifying accommodation and dining options can significantly boost customer spending, transitioning ski resorts from merely selling lift tickets to offering comprehensive experiences [2]. Group 3: Understanding Consumer Needs - A user-demand-oriented product system is essential, shifting from an "industry mindset" to a "functional demand" approach [3]. - Creating a tiered positioning system can facilitate differentiated competition, catering to both professional and general market segments [3]. Group 4: Addressing Seasonal Operation Issues - The "one season supports three seasons" issue is prevalent, with many ski resorts operating effectively for only 90-120 days a year, leading to financial strain [3][4]. - Transitioning to a year-round operational model with diverse outdoor activities during off-seasons can attract various customer groups and extend the consumption chain [4]. Group 5: Future Industry Outlook - The future of the skiing industry lies in transforming from a ticket-selling model to an experience-selling model, evolving into comprehensive year-round vacation destinations [4]. - The focus should be on creating real industry value and meeting public expectations rather than merely competing on ticket prices or the number of ski resorts [4].

Core Viewpoint - The article discusses the emerging trend of smaller ski resorts in China, particularly in the Changbai Mountain area, attracting a growing number of beginner skiers who prefer these venues over larger, more established ski resorts due to lower costs and a more suitable learning environment [3][9][10]. Group 1: Market Dynamics - Smaller ski resorts like Xiaohua and Nanshan are experiencing a surge in visitor numbers, contrary to expectations that they would be overshadowed by larger resorts [2][3]. - The influx of young beginners is driven by their desire for a more accessible and less intimidating learning environment, which smaller resorts provide [8][9]. - The ski market in China is showing a clear division between experienced skiers who frequent major resorts and beginners who are increasingly opting for smaller venues [9][10]. Group 2: Consumer Preferences - Beginners often find that larger ski resorts do not meet their needs, as they are primarily limited to beginner slopes and feel overwhelmed by the advanced skiers around them [6][7]. - Smaller ski resorts offer a more tailored experience for beginners, with a focus on lower costs for tickets, accommodation, and lessons, making them more appealing [9][10]. - The teaching quality at smaller resorts is reportedly high, with instructors providing more personalized attention to novice skiers [9][10]. Group 3: Strategic Responses - Cities like Changchun are adapting their marketing strategies to attract beginner skiers, emphasizing their friendly learning environments and comprehensive training systems [13][15]. - The local government is implementing various promotional strategies, including issuing ice and snow consumption vouchers to stimulate interest in skiing among young people [18][19]. - There is a growing recognition among ski resorts of the need to differentiate their offerings and target specific customer segments, particularly beginners [10][16].

Core Viewpoint - The skiing training market in China is experiencing significant growth due to increasing participation in skiing, driven by rising living standards and the successful hosting of the 2022 Winter Olympics, with projections indicating a market size of 75 billion yuan by 2025 [1][8]. Group 1: Industry Definition and Characteristics - Skiing training is an educational activity aimed at individuals looking to learn or improve their skiing skills, focusing on equipment familiarity and essential techniques such as gliding, turning, and emergency braking [2][4]. - The skiing training industry is characterized by high experiential and safety requirements, significant seasonality, reliance on qualified instructors, and regional concentration [2][3]. Group 2: Development Environment and Policies - Since China secured the Winter Olympics in 2015, there has been unprecedented emphasis on ice and snow sports, particularly in northern regions, with various policies encouraging public participation in skiing [4][6]. - The successful hosting of the 2022 Winter Olympics has reignited public enthusiasm for ice and snow sports, leading to the introduction of policies that further promote the development of skiing [4][6]. Group 3: Market Size and Growth Potential - In 2024, the number of skiers in China is expected to reach 12.8 million, with total skiing sessions projected at 23.08 million; by 2025, these figures are anticipated to rise to approximately 14 million skiers and 25 million sessions [6][8]. - The skiing training market is projected to grow from 72.2 billion yuan in 2024 to an estimated 75 billion yuan in 2025, indicating substantial growth potential in this niche market [8][11]. Group 4: Industry Chain - The upstream of the skiing training industry includes skiing-related hardware, instructors, and other personnel, with essential equipment comprising indoor and outdoor ski venues, simulation machines, and personal gear [8][9]. - The core of the industry chain is the instructors who provide guidance and safety, while the downstream includes professional skiers and skiing enthusiasts [8][9]. Group 5: Competitive Landscape - The main participants in the skiing training sector include various educational institutions, training organizations, and online platforms, with notable entities such as Xue Leshan (Beijing) Sports Culture Co., Ltd. and Beijing Fenxue Technology Co., Ltd. [9][10]. - The industry is characterized by a mix of self-operated and third-party training organizations, catering to both professional athletes and recreational skiers [9][10]. Group 6: Future Trends - The skiing training industry is transitioning from a seasonal, experiential entertainment model to a more systematic and regularized sports education consumption model, driven by increasing health awareness and the popularity of skiing [11]. - The trend of "north snow moving south" is gaining traction, with more individuals from southern regions joining the skiing community, supported by government policies and the expansion of skiing facilities [11].