Core Viewpoint - The article discusses the challenges and opportunities in China's skiing industry, emphasizing the need for ski resorts to diversify their revenue streams and improve operational capabilities rather than relying solely on ticket sales [1][2]. Group 1: Current Industry Challenges - Many ski resorts are overly dependent on ticket sales, leading to a fragile profit structure and increased competition driving down ticket prices [1][2]. - The trend of low ticket prices may transform ski resorts from high-experience venues to low-quality crowded spaces, diminishing the overall value of the industry [1][2]. Group 2: Recommendations for Revenue Diversification - Establishing a systematic training program is crucial, including professional ski schools and various courses to meet different skier needs and enhance repeat visits [2]. - Upgrading equipment rental and retail services through high-end partnerships can extend the consumption chain and increase additional revenue [2]. - Diversifying accommodation and dining options can significantly boost customer spending, transitioning ski resorts from merely selling lift tickets to offering comprehensive experiences [2]. Group 3: Understanding Consumer Needs - A user-demand-oriented product system is essential, shifting from an "industry mindset" to a "functional demand" approach [3]. - Creating a tiered positioning system can facilitate differentiated competition, catering to both professional and general market segments [3]. Group 4: Addressing Seasonal Operation Issues - The "one season supports three seasons" issue is prevalent, with many ski resorts operating effectively for only 90-120 days a year, leading to financial strain [3][4]. - Transitioning to a year-round operational model with diverse outdoor activities during off-seasons can attract various customer groups and extend the consumption chain [4]. Group 5: Future Industry Outlook - The future of the skiing industry lies in transforming from a ticket-selling model to an experience-selling model, evolving into comprehensive year-round vacation destinations [4]. - The focus should be on creating real industry value and meeting public expectations rather than merely competing on ticket prices or the number of ski resorts [4].

Core Insights - The relationship between media and Google, previously a strong alliance, is showing signs of strain as both parties seek to adjust their strategies [1][3][12] Group 1: Google's New Initiatives - Google is intensifying recruitment for advertising technology engineers and product managers to develop new tools for media partners, focusing on optimizing Ad Manager and AdX platforms [3] - A new tool called Offerwall has been launched, allowing media to implement a hybrid monetization strategy that combines advertising with content unlocking, which has been positively received by over 1,000 media partners, resulting in an average revenue increase of 9% [3][4][5] Group 2: Challenges and Risks - The rise of AI features, particularly AI previews, has led to a significant increase in zero-click searches, which have risen from 49% in 2019 to 70.2% in Q2 2024, causing a 26% drop in monthly traffic for news websites [6][7] - This decline in traffic has resulted in reduced ad inventory available for sale on Google's platforms, contributing to a $1.57 billion year-over-year decline in Google's advertising business [7][8] Group 3: Media's Response - Media companies are exploring diversified revenue models to reduce reliance on Google, with emerging platforms like ChatGPT and X (formerly Twitter) showing significant increases in traffic through new distribution methods [9] - The introduction of paid crawling services by companies like Cloudflare indicates a shift towards monetizing content access, although the success of this model depends on cooperation between AI companies and regulatory frameworks [10][11] Group 4: Future Outlook - For Google to maintain its leading position in content distribution, it must establish a genuine value-sharing mechanism with media partners, addressing revenue sharing, transparency, and data sharing [12]