Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]

Core Insights - The early onset of winter in northern China has led to a surge in bookings for ski and hot spring accommodations, indicating a strong demand for winter tourism [1][2][3] Ski Accommodation Trends - As of November 10, 2025, ski accommodation bookings in Zhangjiakou's Chongli area have increased by 60% year-on-year, making it the top destination for ski lodgings in China [1][3] - Nationwide, ski accommodation bookings are up approximately 15% for the new snow season, with regions like Jilin and Xinjiang seeing their orders double [2][3] - There is a growing trend for longer stays, with nearly 20% of bookings in Chongli being for 7 days or more, reflecting a 13% increase in such reservations [2][3] Hot Spring Accommodation Trends - Bookings for hot spring accommodations featuring keywords like "private hot spring" and "spa" have grown by over 30% year-on-year [1][4] - The demographic shift shows that "post-00s" are increasingly participating in winter wellness tourism, with their orders rising by 43% [4][5] - Popular hot spring destinations include cities in Northeast and Southwest China, with notable increases in bookings in places like Baoshan, which saw a 73% rise [5] Service Enhancements - Many ski accommodations are enhancing their services, offering amenities such as ski equipment rentals, meal delivery, and wellness services like massages and hot springs [3] - The concept of "ski-in/ski-out" accommodations is gaining traction, with bookings for these types of lodgings increasing by 150% [3]