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年轻人加入冬季养生局:“00后”订单同比涨43%
Nan Fang Du Shi Bao· 2025-11-13 15:48
Core Insights - The early onset of winter in northern China has led to a surge in bookings for ski and hot spring accommodations, indicating a strong demand for winter tourism [1][2][3] Ski Accommodation Trends - As of November 10, 2025, ski accommodation bookings in Zhangjiakou's Chongli area have increased by 60% year-on-year, making it the top destination for ski lodgings in China [1][3] - Nationwide, ski accommodation bookings are up approximately 15% for the new snow season, with regions like Jilin and Xinjiang seeing their orders double [2][3] - There is a growing trend for longer stays, with nearly 20% of bookings in Chongli being for 7 days or more, reflecting a 13% increase in such reservations [2][3] Hot Spring Accommodation Trends - Bookings for hot spring accommodations featuring keywords like "private hot spring" and "spa" have grown by over 30% year-on-year [1][4] - The demographic shift shows that "post-00s" are increasingly participating in winter wellness tourism, with their orders rising by 43% [4][5] - Popular hot spring destinations include cities in Northeast and Southwest China, with notable increases in bookings in places like Baoshan, which saw a 73% rise [5] Service Enhancements - Many ski accommodations are enhancing their services, offering amenities such as ski equipment rentals, meal delivery, and wellness services like massages and hot springs [3] - The concept of "ski-in/ski-out" accommodations is gaining traction, with bookings for these types of lodgings increasing by 150% [3]