Core Viewpoint - Traditional time-honored brands in China are innovating by breaking out of their traditional business models and exploring cross-industry opportunities, aiming to attract younger consumers and enhance their cultural significance [1][2]. Group 1: Business Innovations - Many time-honored brands are adopting a "full-time" operation model, introducing products like desserts, afternoon tea, and coffee to appeal to younger consumers [1][2]. - The "仿膳" tea house, part of the Quanjude Group, has surpassed many Western-style afternoon tea and dessert shops, ranking first in its category, with weekend revenues exceeding 20,000 yuan [1][3][7]. Group 2: Cultural Integration - The "仿膳" brand has evolved from a single dining brand to a cultural symbol integrating tourism and culture, offering activities like royal pastry making and ancient stone rubbing [7]. - The brand's historical significance is highlighted by its establishment in 1925, connecting imperial cuisine with the public, and its recognition as a national intangible cultural heritage in 2011 [3][8]. Group 3: Market Trends - The trend of traditional restaurants introducing afternoon tea and coffee is gaining momentum, with the potential to increase customer traffic and enhance customer loyalty [8]. - Experts believe that if these time-honored brands can successfully operate and scale their new offerings, they could become new growth points for revenue and profit [8].