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京口“双节”发力:文旅体商融合 打造“微度假”盛宴
Zhen Jiang Ri Bao· 2025-10-12 00:00
Core Insights - The article highlights the successful integration of culture, tourism, sports, and commerce in the Jingkou District during the "Double Festival" period, creating a vibrant micro-tourism destination that enhances local consumption and cultural experiences [1][2][4] Group 1: Cultural and Tourism Integration - Jingkou District has launched a series of themed activities focusing on "micro-vacation, light tourism, and deep experience," aiming to create a unique micro-tourism destination for citizens and visitors [1] - Major commercial complexes like Suning Plaza and Hongdou Plaza have introduced diverse cultural experience activities, including Hanfu-themed events and vertical marathon challenges, enhancing the interactive experience for participants [2] Group 2: Youth Engagement and Cultural Events - The "Jingjiang Huayueye" cultural tourism brand project focuses on youth engagement through a series of music events featuring patriotic songs and traditional interactive elements, aiming to attract younger demographics [3] - The Riverside Music Camping event offers immersive live performances and interactive stages, reshaping nighttime consumption and enhancing the cultural vibrancy of the area [3] Group 3: Market Dynamics and Consumer Engagement - The creation of a city market in Shuilu Temple Lane features food, intangible cultural heritage, and handmade crafts, driving consumer engagement through discounts and interactive games [4] - The integration of cultural experiences with tourism and food consumption has led to increased foot traffic and local spending, reinforcing Jingkou's brand as a cultural leisure micro-vacation destination [4]
镇江京口区双节推多元文旅活动,文旅体商融合筑 “微度假” 新场景
Yang Zi Wan Bao Wang· 2025-10-10 06:23
Core Viewpoint - The article highlights the successful integration of cultural, tourism, sports, and commercial activities in Jingkou District during the National Day and Mid-Autumn Festival, creating a vibrant micro-tourism destination that stimulates holiday consumption and enhances the local economy [1][7]. Group 1: Cultural and Tourism Initiatives - Jingkou District launched a series of themed holiday activities centered around the "micro-vacation, light tourism, and deep experience" concept, focusing on key areas like the Yangtze River Road waterfront and Shuilu Temple Alley [1]. - The "Jingjiang Huayue" cultural tourism brand project was developed, featuring a "youth theater" that combines patriotic songs and traditional activities, attracting a young audience and enhancing cultural engagement [3]. Group 2: Consumer Engagement and Experience - A city market was established in Shuilu Temple Alley, featuring food, intangible cultural heritage, and handmade crafts, which successfully attracted visitors through discounts and interactive games [5]. - Special events like the National Day flash mob and "Youth Exploration" city walks were designed to deepen the understanding of local history and culture among young people, effectively merging cultural experience with social interaction [5]. Group 3: Economic Impact and Future Plans - Various commercial entities in Jingkou collaborated to create a compelling urban micro-tourism destination, offering diverse cultural experiences such as Hanfu-themed activities and vertical marathon challenges [7]. - The integration of cultural, tourism, sports, and commercial elements not only enriched the holiday experience for visitors but also helped shape Jingkou's brand as a cultural leisure micro-vacation destination, with plans for continued resource integration and innovative activities to drive regional economic growth [7].