娱乐业，是中国过去几十年商业浪潮中，最具爆发力与想象力的领域之一。它催化了惊人的财富，也孕 育着无限机遇——无论对个体、企业还是品牌。 这个行业有其独特的脉搏，它与社会公众的情绪息息相关，与时代文化的变迁深度交织。它像一座社会 心理的"化学实验室"。品牌、艺人、内容、场景，不同的配比搭配出不一样的化学反应，释放出巨大的 商业与文化能量。与此同时，所有的反应都必须置于安全的容器之中，这意味着对舆情的敏锐洞察与对 健康价值观的绝对坚守。 圣峰集团是一家以娱乐文化洞察、跨领域资源整合为核心的新型策略公关公司。致力于在品牌、艺人、 大型演艺内容与新兴娱乐文化消费场景之间，成长为娱乐营销领域的战略合作伙伴。这家深谙行业浪潮 涨落的公司，选择潜入潮汐之中，理解每一道水流，与各方一同创造一片新的海域。近期，福布斯中国 特邀圣峰集团CEO何圣洁，分享他对行业和未来的独到见解。 Q：圣峰集团起步于1997年，请简要介绍一下公司的发展历程？ 何圣洁：圣峰从1997年建立后，相当于从纸媒时代就和香港乐坛建立了紧密的联系，最早是帮助一家外 国品牌通过音乐的形式和香港歌手进行一些商务合作，后面逐步从事演唱会的筹办、运营、全域宣传等 等 ...

Core Viewpoint - Ciweng Media, established in 1998 and listed in 2010, is a leading film and television production company in China, focusing on a full industry chain advantage, including film and television production, artist management, and mobile game development [1] Group 1: Business Performance - In Q3 2025, Ciweng Media reported revenue of 193 million yuan, ranking 12th in the industry, significantly lower than the top player, Light Media, with 3.616 billion yuan, and the industry average of 1.007 billion yuan [2] - The main business revenue was primarily from film and television, accounting for 99.81% of total revenue, while other business segments contributed only 0.17% [2] - The net profit for the same period was -27.56 million yuan, ranking 9th in the industry, with the industry leader achieving a net profit of 2.333 billion yuan [2] Group 2: Financial Ratios - As of Q3 2025, Ciweng Media's debt-to-asset ratio was 45.90%, higher than the previous year's 34.36% and above the industry average of 44.28% [3] - The gross profit margin for Q3 2025 was 7.27%, significantly lower than the previous year's 53.32%, but still above the industry average of 0.44% [3] Group 3: Management and Shareholder Information - The chairman, Hua Yuping, has not seen any change in salary, while the general manager, Zhou Min, received a salary of 853,900 yuan in 2024, an increase of 40,550 yuan from 2023 [4] - As of September 30, 2025, the number of A-share shareholders decreased by 3.81%, while the average number of shares held per shareholder increased by 3.96% [5] Group 4: Future Outlook and Business Strategy - Ciweng Media is transitioning into a diversified entertainment company, with projected net profits of 56 million yuan and 63 million yuan for 2025 and 2026, respectively, and an estimated 72 million yuan for 2027 [5] - The company plans to produce nine new film and television projects in 2024, with film revenue expected to reach 353 million yuan, accounting for 96.4% of total revenue [5] - Ciweng Media is also expanding into concert and performance businesses, with projected revenue of 121.365 million yuan from this segment in 2024 [5]