助力中国企业融入全球产业圈 国际展览业协会主席潘妮莎·布瑞表示，中国有260家UFI会员，居全球首位，北京、上海、香港等中国城市均举办过UFI全球大会。独立组展商协会首席执 行官文森特·波利托认为，中国是全球最重要的会展市场之一，中国会展行业的规模、发展速度，还有产业生态系统的深度，以及政府、产业协调的程度 都是无与伦比的。同时，中国的会展行业也在不断发展演变，朝着更加专业化、更高质量、更强调国际化程度，以及与全球市场更深层次融合的方向在迈 进。 中国国际展览中心集团董事长林舜杰在接受第一财经记者采访时表示，会展业已不再局限于举办短期活动，而是要升级为与产业共同成长的"共生伙伴"， 长期培育产业生态，并助力中国企业融入全球产业圈，"不是单纯地把产业链转移出去，而是与国外当地产业链上的伙伴共生共存，融入当地产业链"。 林舜杰表示，面对错综复杂的国际政治经济形势，全球工商界都认识到维护国际产业链供应链的稳定畅通非常重要。会展业的未来不在于更加盛大的场 面，而在于能否完成从平台到生态，从流量到数据资产，从消耗到增值的结构性变化，这就意味着会展业的核心动能需要升级，从提供聚合场所和交易场 所进化为构建共生与共创的网络 ...

Core Insights - The entertainment industry in China has been a powerful and imaginative sector, creating immense wealth and opportunities for individuals, companies, and brands [1] - The industry is closely linked to public sentiment and cultural shifts, acting as a "chemical laboratory" for social psychology [1] - Shengfeng Group is a new strategic public relations company focused on entertainment culture insights and cross-domain resource integration, aiming to be a strategic partner in entertainment marketing [1] Company Development - Shengfeng Group was established in 1997, initially connecting with the Hong Kong music scene and gradually expanding into concert planning, operation, and promotion [4] - The company has developed a strong foundation in entertainment marketing, particularly in the Hong Kong and Taiwan entertainment circles [4] Innovative Collaboration - Shengfeng Group differentiates itself by evolving traditional brand and artist collaborations into diversified value co-creation projects, moving beyond mere endorsement to joint investment in content creation [4][5] - An example includes the 2023 Halloween-themed pop-up event "UNDER THE CASTLE," which creatively combined brand characteristics with immersive experiences, enhancing brand visibility and fan engagement [5][8] Scene-based Marketing - The company is transforming concerts from mere performances into deeply operable cultural scenes, integrating culture, technology, and service into comprehensive experiences [9] - Shengfeng Group aims to create unique memories and social hotspots through multi-domain empowerment, especially during significant events like the 2024 Paris Olympics [9] Artist IP Development - The company focuses on developing artists' IP by converting their influence into sustainable cultural and commercial assets, including merchandise and collaborative projects [18] - Initiatives include launching personal brands, publishing autobiographies, and curating themed art exhibitions, enhancing emotional connections with fans [18] Crisis Management - Shengfeng Group employs a proactive defense system for crisis management, prioritizing the long-term image of artists and the safety of fans [24][25] - The company emphasizes transparent communication and systematic risk assessment to preemptively address potential public relations issues [25] Future Vision - The company plans to continue leveraging music as a core element while expanding cross-domain resource integration and innovative collaborations [26] - Shengfeng Group aims to redefine the symbiotic relationship between stars and brands, creating new cultural consumption experiences that resonate with fans [26]

Core Insights - The article discusses how the digital cultural industry is addressing the challenge of revitalizing deep cultural heritage and creating new consumption scenarios through innovative collaborations [1] Group 1: Collaborative Ecosystem - iBox has formed a "value symbiosis" by collaborating with major players like JD.com and China Digital Culture Group, enhancing the cultural digital asset ecosystem [3] - The partnership leverages authoritative IP content, advanced digital technology, a vast user base, and professional operational support to create a complete closed loop from IP authorization to asset circulation [3] Group 2: Expanding Consumption Scenarios - iBox is broadening the scope of cultural digital assets beyond mere collection, fostering a dynamic and interactive value ecosystem [5] - Users can engage in various activities such as trading and participating in events after purchasing digital assets, enhancing the overall consumer experience [5] Group 3: Cultural and Technological Integration - iBox serves as a "converter" that connects traditional culture with modern technology, promoting sustainable development in the digital cultural industry [6] - The platform aims to modernize cultural heritage expression and dissemination, making traditional culture more accessible to contemporary audiences [7]

Core Viewpoint - The Chinese liquor industry is experiencing a cultural disconnect and intense internal competition, contrasting with the emerging trend of collaborative narratives in cultural consumption, as seen in recent media productions [1][3]. Group 1: Cultural Disconnect - The Chinese liquor industry is in an "embarrassing state of cultural disconnection," struggling to resonate with modern consumers despite its rich brewing heritage [3]. - The industry's narrative has been one-sided and closed, focusing on self-promotion rather than engaging in dialogue with consumers [3][6]. Group 2: Internal Competition - The industry faces chaotic competition, with "low-price live streaming" and "brand-label chaos" dominating online channels, putting pressure on quality-focused companies [3]. - The current state of mutual consumption among liquor varieties contradicts the desired spirit of collaboration [3]. Group 3: Future Directions - The future of the liquor industry lies in open connections and the creation of a "value symbiosis" involving multiple stakeholders, which is essential for overcoming challenges and reshaping value [4]. - A systematic transformation is needed, shifting from isolated efforts to collaborative engagement across various dimensions [4][6]. Group 4: Collaborative Transformation - The industry should transition from "self-talk" to "dialogue co-creation," generating new meanings through interactions with users and communities [6]. - Innovation should move from "individual efforts" to "ecological collaboration," promoting open sharing of resources across the supply chain [6]. - The focus should shift from "price wars" to "value wars," enhancing user relationships through experience and service [6]. - Communication must evolve from "one-way transmission" to "two-way interaction," embedding brands into users' stories and daily lives [6]. Group 5: Collective Growth - The future success of the Chinese liquor industry depends on collective growth rather than the success of individual companies [4][6]. - A shift from "I" narratives to "we" co-creation is essential for the industry to reclaim its cultural value, allowing each product to reflect both historical depth and contemporary resonance [4][6].