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广交会叠加全运会 湾区燃动体育产业新活力
Nan Fang Ri Bao Wang Luo Ban· 2025-11-03 08:21
Core Insights - The 138th Canton Fair is showcasing the global appeal of Chinese sports manufacturing, with significant interest in fitness equipment and related products as the 15th National Games approaches [1] Group 1: Event Highlights - The fitness equipment exhibition area is bustling, with a 30% increase in European customer visits compared to last year, indicating strong international interest [2] - A notable order of 4,000 units for a smart running machine was placed by a European buyer after a half-hour trial [2] - The event has seen a surge in orders from long-term clients, with one company expecting a transaction value in the hundreds of thousands of yuan for a large order of diving equipment [3] Group 2: Company Performance - Companies like Dongxing Julong Cultural Sports Goods Co. are experiencing a shift in market dynamics, with a growing number of Asian orders despite a previously European-focused strategy [4] - The integration of technology in products, such as the AI quality inspection system for table tennis balls, is enhancing product appeal and market competitiveness [6] - The introduction of high-performance artificial turf designed for equestrian events demonstrates the innovative capabilities of companies like Aosen Co., which are adapting to specific sports requirements [7] Group 3: International Engagement - International buyers, including those from Zimbabwe, are impressed by the development of table tennis in China, highlighting the global influence of Chinese sports products [5] - The experience of producing mascots for major sports events is enhancing the credibility of companies like Guangdong Hayidai Toy Co. in international markets [8]