2月2日，抖音与中央广播电视总台《2026年春节联欢晚会》联合宣布，抖音成为2026年总台新媒体《竖屏看春晚》独家合作伙伴，为全国观众解锁竖屏观看 春晚体验。与此同时，抖音还将提供横屏、无障碍、幕后花絮等多路直播，并依托多机位并行直播技术，在单个直播间同时呈现多路直播画面。观众进入直 播间后，可自由选择和切换不同直播内容，畅享丰富多元、灵活便捷的春晚观看感受。 今年，抖音春晚直播间特别增设"春晚无障碍转播"内容，为视障和听障人士提供了更好的春晚收听、收看体验。 据悉，马年春晚期间，抖音将在历年春晚常规直播的基础上，重点打造竖屏看春晚体验。相较于横屏更适合展现舞台宏大场景的优势，竖屏更适配手机单手 持握的使用习惯，能够精准捕捉横屏视角下易被忽略的舞台细节，清晰放大单个演员的肢体动作与微表情，让观众得以沉浸式欣赏演员的细腻表演，拉近与 春晚舞台的距离。 同时，借助抖音直播间的多机位能力，观众可实现横屏与竖屏视角的无缝切换，既能通过横屏感受春晚舞台的恢弘气势，也能通过竖屏聚焦演员特写，同时 还能解锁演员候场、舞台实时互动等独家视角，全方位、多角度领略春晚的台前幕后风采。 此外，总台新闻频道特别节目《一年又一年》也将 ...

Core Insights - Douyin has become the exclusive partner for the 2026 Spring Festival Gala's new media "Vertical Screen Viewing" experience, enhancing the audience's viewing options [1] - The platform will offer multiple live streaming formats, including vertical, horizontal, and behind-the-scenes content, utilizing multi-camera technology for a comprehensive viewing experience [1] - A special "Barrier-Free Broadcast" feature will be introduced to improve accessibility for visually and hearing-impaired audiences [1] Group 1 - Douyin will focus on creating a vertical screen viewing experience that caters to mobile usage habits, allowing for a more immersive appreciation of performances [1] - The platform's multi-camera capabilities will enable seamless switching between horizontal and vertical views, providing diverse perspectives of the gala [1] - The integration of the news channel's special program "Year After Year" into Douyin's live stream will offer an interactive behind-the-scenes experience [2] Group 2 - Douyin has launched a pre-event campaign called "Watch the Spring Festival Gala on Douyin for New Year Blessings," allowing users to reserve live streams and participate in prize draws [2] - Various platforms, including Douyin, Douyin Lite, and Douyin Volcano, will collaborate to provide users with a range of New Year gifts, enhancing the festive atmosphere [2]