Group 1 - The Shunyi District showcased its "Quality Shunyi International New City" theme at the Service Trade Fair, featuring over 300 exhibits from 21 unique enterprises, including those from Inner Mongolia's Balinzuoqi [1][2] - The exhibition area is divided into three main sections: "Digital + Intangible Cultural Heritage," "Cultural Creation + Food," and "Music + Technology," highlighting the integration of cultural heritage with technological innovation [1] - The "living inheritance" of intangible cultural heritage is emphasized, with hands-on experiences allowing visitors to engage with traditional crafts, such as the "Fire Painting Gourd" technique [1][2] Group 2 - The "Shunyi Flavor" group presented local specialties, including products from Shunxin Agriculture and ecological hawthorn strips, alongside Inner Mongolia's specialty products like beef jerky and dairy items [2] - An interactive project titled "Encountering Mythical Beasts" provided a tech-driven experience, allowing visitors to interact with digital representations of ancient cultural elements [2] - The Shunyi District has implemented policies to support cultural and tourism industry development, resulting in a record high of 192 cultural enterprises as of June this year, with a 32.4% year-on-year revenue growth in cultural communication channels [3]

Core Insights - The 2025 China International Service Trade Fair commenced on September 10, showcasing the theme "Quality Shunyi, International New City" with over 300 products across six categories, highlighting the innovative vitality of Shunyi's cultural tourism industry [1][6] Group 1: Digital Cultural Innovation - The digital cultural section featured the knowledge IP "I Am Not Eating for Free," presenting over 40 cross-border products that blend historical knowledge with leisure consumption, enhancing cultural engagement [3] - Popular anime merchandise from "Harry Potter" and "Genshin Impact" attracted a large number of young visitors, indicating a successful strategy to engage younger demographics [3] - The local intangible cultural heritage skill "Fire Painting on Gourd" allowed visitors to experience traditional craftsmanship firsthand, showcasing the unique charm of cultural heritage [3] Group 2: Culinary Highlights - The Shunyi Taste section was a major highlight, featuring brands like Yanjing Beer, Shunyi Supply and Marketing Cooperative, and Haolilai, presenting local delicacies [3] - Products from Inner Mongolia's Balinzuoqi, including beef jerky and handmade crafts, provided visitors with a taste of regional culture [3] Group 3: Technological Empowerment - The "Genesis of the Classic of Mountains and Seas: Encountering Mythical Beasts" interactive project drew significant attention, allowing visitors to engage with mythical creatures through gesture-based interactions [5] - The event implemented a "stamp collection for discount tickets" initiative and live-streaming across multiple platforms, enhancing the visibility of Shunyi's cultural tourism products [5] - Shunyi District has seen a 32.4% year-on-year revenue growth in cultural communication channels, with 192 regulated enterprises in the cultural sector as of June this year [5] Group 4: Community and Economic Development - The fair not only showcased local enterprises but also included businesses from assisted regions, promoting intangible cultural heritage and agricultural products on a global scale [6] - The event contributed to rural revitalization while demonstrating the vitality of Shunyi's industries [6]