Core Insights - The second Sports Goods Industry Innovation Consortium conference was held in Beijing, where significant technological advancements were announced, including the "Fluorine-Free Anta Membrane Technology" and "Six-Degree Core Warmth Technology" [4][5] - Anta Group's "AI365 Strategy" was introduced, aiming to enhance efficiency, drive growth, and improve user experience through AI applications across various business areas [6][7] Group 1: Technological Innovations - The "Fluorine-Free Anta Membrane Technology" is a core technology developed in collaboration with Donghua University, achieving international leadership in static water pressure and moisture permeability [5] - The "Six-Degree Core Warmth Technology," developed by Anta's collaboration with academic institutions, utilizes basalt fiber technology to create high-performance composite materials suitable for extreme temperatures [5][6] - The consortium also launched the Tianji High-Performance Materials Initiative, focusing on breaking the technological monopoly of international giants in high-end materials [5][6] Group 2: AI and Digital Transformation - Anta Group's "AI365 Strategy" outlines three main directions for digital transformation: cost reduction and efficiency enhancement, growth driving, and user experience improvement [6] - The "Linglong Design Model," the first AI design model in the sports goods industry, leverages over 30 years of data to enhance design efficiency across multiple dimensions [6][7] - An AI innovation platform was established, integrating resources from major tech companies and universities to drive technological innovation across the entire supply chain of the sports goods industry [7] Group 3: Consortium Growth and Vision - The Sports Goods Industry Innovation Consortium, led by Anta Group, aims to foster collaborative innovation and establish an open innovation ecosystem, growing from 13 to 34 member units in just one year [7] - The consortium emphasizes the importance of technological self-reliance and collaboration to strengthen the industry's foundation and expand innovation boundaries [6][7]

Core Insights - The second Sports Goods Industry Innovation Consortium conference was held in Beijing, where Anta Group unveiled its "AI365 Strategy" and "Linglong Design Model" [1][6] Group 1: Technological Innovations - Anta Group introduced two major technological breakthroughs: the "Fluorine-Free Anta Membrane Technology" and "Six-Degree Core Warmth Technology," showcasing a full-chain innovation from lab to market [3] - The "Fluorine-Free Anta Membrane Technology" is the core technology of the membrane technology platform, while the "Six-Degree Core Warmth Technology" utilizes inorganic basalt fiber to create high-performance composite materials [3][5] - The Tianji High-Performance Materials Initiative aims to link industry, academia, and research through various mechanisms, promoting innovation across the entire "materials-equipment-standards" chain [3] Group 2: AI Strategy - Anta Group's "AI365 Strategy" focuses on three main directions: cost reduction and efficiency enhancement, growth driving, and user experience improvement [5] - The strategy encompasses six application areas: marketing, design, product, supply chain, retail, and operations, with a goal to achieve over 50% internal AI usage within three years [5] - The "Linglong Design Model," based on over 30 years of Anta's accumulated data, significantly enhances the efficiency of design personnel [6] Group 3: Consortium Growth and Collaboration - The Sports Goods Industry Innovation Consortium, led by Anta Group, aims to foster industry collaboration and establish an open innovation ecosystem, growing from 13 to 34 member units in just one year [8] - New members include prestigious universities and research institutions, as well as various supply chain companies and AI innovation enterprises [8]

Core Viewpoint - The Chinese sports industry aims to exceed 7 trillion yuan by 2030, with a significant transition from scale expansion to value upgrading by 2025, marking a critical year for "AI + Sports" development [1] Group 1: AI Strategy and Innovations - Anta Group launched its "AI365 Strategy" and the first AI design model in the sports goods industry, named "Linglong Design Model," at the second Sports Goods Industry Innovation Conference [1][3] - The "AI365 Strategy" encompasses three main directions: efficiency-oriented AI, growth-driven AI, and user experience-oriented AI, covering six business application areas including marketing, design, and supply chain [7][8] - The Linglong Design Model enhances design efficiency by 400%, reduces the time to develop popular products by 80%, and increases the selection rate of design proposals by 30% [5][10] Group 2: Digital Transformation and Industry Impact - The introduction of the Linglong Design Model is seen as a landmark event for the digital transformation of China's textile and apparel industry, providing a quantifiable and practical path for traditional industries [6][10] - Anta's AI initiatives are expected to reshape the competitive landscape of the sports goods industry, moving the focus from brand marketing and channel expansion to efficiency and value competition [14][17] - The company has committed to investing an additional 20 billion yuan in R&D over the next five years, building on a decade of innovation investment totaling 20 billion yuan [11][12] Group 3: Market Position and Future Goals - Anta aims to achieve over 50% internal AI usage and create value exceeding 5 billion yuan within three years, reflecting its commitment to digital transformation [12][14] - The company envisions becoming a world-leading multi-brand sports goods group, focusing on brand value, technological innovation, and market share [15] - Anta's AI strategy serves as a reference model for domestic sports goods companies, demonstrating that technological innovation must align with industry logic and user needs to drive global competitiveness [17]

Core Viewpoint - The article emphasizes the significant transformation of China's sports industry through digitalization and AI, aiming for a total scale exceeding 7 trillion yuan by 2030, with 2025 being a pivotal year for "AI + Sports" development [1][12]. Group 1: AI365 Strategy and Digital Transformation - Anta Group introduced the "AI365 Strategy," marking the first comprehensive AI transformation strategy in China's sports goods industry, focusing on efficiency, growth, and user experience [12]. - The "Linglong Design Model" is a key project under this strategy, aimed at enhancing the design process and providing a quantifiable path for the digital transformation of the textile industry [10][14]. Group 2: Efficiency and Innovation in Design - The Linglong Design Model significantly optimizes the shoe and apparel design process, boasting features like text-to-image generation and rapid expansion of popular designs, which can increase design efficiency by 400% and reduce the development cycle by 80% [6][8]. - The model leverages over 30 years of Anta's accumulated design data, enhancing creativity while maintaining human emotional connections [8][9]. Group 3: Long-term Investment in Technology - Anta has committed to a long-term investment strategy in technology, with a cumulative innovation investment of 20 billion yuan over the past decade, and plans to invest an additional 20 billion yuan in the next five years [15][16]. - This investment strategy aims to create a virtuous cycle of continuous improvement in technology and market feedback, positioning Anta as a leader in the digital transformation of the sports industry [16]. Group 4: Market Impact and Competitive Advantage - Anta's AI initiatives are expected to reshape the competitive landscape of the sports goods industry, shifting the focus from traditional marketing and channel expansion to efficiency and value competition [21][24]. - The company's vision includes becoming a world-leading multi-brand sports goods group, emphasizing global innovation and proactive market positioning [21][23].