Core Viewpoint - The article discusses Ford's strategic transformation in the Chinese market, emphasizing the integration of its sales and service channels to enhance brand image and operational efficiency in a competitive environment [6][9][28]. Market Dynamics - In recent years, the market share of joint venture brands in China has declined from 63% in 2020 to approximately 35% last year, indicating a shift in competitive dynamics [4]. - Some foreign car manufacturers are seeking local technology partnerships, while Ford is opting for internal reforms to strengthen its market position [5][6]. Ford's Strategic Moves - Ford China announced the establishment of the "Ford Automotive Sales Service Company" to manage its marketing, sales, and service operations, with a focus on unifying the brand experience for consumers [6][9]. - The "One Ford" strategy aims to consolidate the sales channels of Changan Ford and Jiangling Ford, addressing internal conflicts and enhancing brand coherence [17][19]. Historical Context - Ford's previous success in China was marked by significant sales, peaking at 1.27 million units in 2016, but the company faced cumulative losses of $2.5 billion by 2022 due to market saturation and competition [10][11]. - The "One Ford" strategy has historical precedence, having previously helped the company navigate financial crises and improve operational efficiency [18]. Product Strategy - Ford has shifted its product focus from smaller, less profitable vehicles to larger models like the Explorer and Edge, while also introducing high-performance variants [12][14]. - The integration of sales channels will allow for a broader product offering, enhancing customer choice and dealership profitability [22][23]. Brand Positioning - The unified sales strategy will enable Ford to sharpen its brand image, emphasizing its heritage of performance and exploration [25][26]. - The brand's messaging will be consolidated under the theme "Fun nature, go wild," aiming to eliminate previous ambiguities in brand identity [27]. Future Outlook - Ford is accelerating its transition to electric vehicles, with the highly anticipated launch of the new domestic electric Mustang expected to bolster sales [24]. - The integration of channels and product offerings is seen as essential for Ford's survival and competitiveness in the evolving automotive landscape in China [28].