11月6日，福特探险者昆仑穿越版上市，售价36.98万元，该车采用5座结构，与拥有6/7座可选版本的昆仑巅峰版，共同构成了5/6/7座的多元车型系列。 豪华配置上，探险者昆仑穿越版比昆仑巅峰版减少了HUD抬头显示，Dinamica等高线温莎压花真皮+环保麂皮双拼色座椅、人体工学座椅(带座椅按摩)、丹 麦皇家B&O高端音响、二排行政遮阳帘、智能馨风系统、BlueCruise驾驶辅助系统（带变道辅助功能）、专属电动踏板。 不过，探险者昆仑穿越版的越野实力仍完全保留，售价比昆仑巅峰版降低了3万元，进一步拉低了硬派越野的门槛。 近两年来，长安福特采取高价值车型策略，砍掉了盈利能力弱的低价车型，福克斯、福瑞斯、翼虎等车型均已停产。目前长安福特在售车型仅蒙迪欧、锐 界、锐际、探险者四款车型，蒙迪欧和锐际的终端售价已跌至11万元级别，锐界和探险者的利润相对而言更高。 锐界的主要竞争对手是丰田汉兰达，以及大众途昂。汉兰达是中型燃油SUV的标杆车型，大众途昂则凭借更大的车身尺寸略有优势。因此，探险者不仅被赋 予了福特品牌高端旗舰的使命，更有着借助硬派越野实力向上开拓更高价位、赚取更多利润的任务。 当前，蒙迪欧和锐际的市场销量较 ...

记者 周信 继辞任阿维塔科技董事长一职后，中国长安汽车董事长朱华荣辞任长安福特董事长职务。天眼查工商信息显示，11月3日，朱华荣卸任长安福特董事长职 务，由赵非接任。与此同时，王俊、王辉退出董事席位，新增刘宏、张晓宇、王孝飞、陈玉婷等为董事，周锡斌为监事会主席。 资料显示，赵非于1974年出生，其职业生涯起步于技术岗位，历任长安福特马自达汽车有限公司发动机部技术主管、长安公司汽研院发动机工艺所所长、发 动机四工厂副厂长。2010年之后，赵非逐步转向企业管理岗，历任中国长安集团科技开发部副总经理，东安动力董事长，重庆长安汽车股份有限公司执行副 总裁。2018年，赵非调任长安福特，担任公司党委书记、执行副总裁。 2023年10月，赵非升任中国长安（现辰致集团）董事长、党委书记，主导整合兵器装备集团旗下汽车产业链资源，覆盖98家全级次企业及4家上市公司，统 筹集团四大主业板块。2025年6月，中国长安更名为辰致集团，将名称让渡给长安汽车，赵非继续担任辰致集团董事长、党委书记。 2025年7月，赵非被国资委任命为中国长安汽车党委副书记、董事，提名为总经理人选，位列领导班子第二顺位，仅次于董事长朱华荣，协助朱华荣统筹千 ...

Core Viewpoint - Traditional automotive giants such as BMW, Toyota, and Ford are undergoing significant channel transformations to adapt to changing market dynamics and competition from domestic brands [1][2][3] Group 1: Channel Transformation Trends - BMW plans to abandon the traditional dealership model by 2027, shifting to a direct sales approach that emphasizes control over the sales process [2][3] - Toyota is implementing a "single city, single store" strategy, consolidating its dealerships to enhance efficiency and reduce costs while maintaining dual-brand service [2][3] - Ford has established a wholly-owned sales service company in Shanghai to unify its sales channels, aiming to maximize efficiency and reduce internal conflicts among dealers [3] Group 2: Market Impact and Consumer Experience - The channel transformations are improving consumer experiences by allowing customers to view multiple vehicle types in a single location, thus eliminating the need to visit multiple dealerships [4] - Ford's channel integration has led to increased profitability for dealers by offering a wider range of vehicles, enhancing customer attraction and retention [4] Group 3: Industry-Wide Characteristics - The industry is moving towards a "light asset, heavy operation" model, with companies like Lincoln reducing store sizes and investment requirements significantly [5] - Companies are adopting a "fill-in layout" strategy, adjusting dealership numbers based on regional market conditions to optimize resource allocation [5] - The traditional 4S dealership model is being re-evaluated, with a focus on sales and after-sales services rather than the previous all-in-one approach [5] Group 4: Strategic Recommendations - Manufacturers are encouraged to enhance product competitiveness through technological innovation and to explore new channel models for better collaboration with dealers [6] - Dealers should adapt to channel changes by improving service capabilities and operational efficiency, including staff training and expanding business areas like used car sales and automotive finance [6]

Core Viewpoint - Traditional automotive giants such as BMW, Toyota, and Ford are undergoing significant channel transformations in response to the aggressive competition from domestic brands, indicating a critical shift in the automotive market landscape [2][3]. Group 1: Channel Transformation Trends - The channel transformation in China's automotive market has moved from tentative reforms to substantial progress, driven by the rapid adoption of electric vehicles and changing consumer expectations for direct sales, transparent pricing, and personalized services [3][4]. - BMW plans to abandon the traditional dealership model by 2027, aiming for full control over the sales process, where dealers will transition to service intermediaries focusing on vehicle display, delivery, and after-sales service [3][4]. - Toyota is implementing a more pragmatic approach by consolidating its dealerships to a single store per city, allowing for the simultaneous sale of multiple models and shared after-sales services, thereby reducing costs and enhancing service efficiency [3][4]. Group 2: Ford's Strategy and Market Impact - Ford's strategy involves establishing a wholly-owned sales service company to unify its sales channels in China, which aims to eliminate internal competition among dealers and maximize efficiency under a unified command [4][5]. - The channel integration has improved consumer experience by allowing customers to view multiple vehicle types in one location, thus enhancing sales opportunities for dealers and broadening their customer base [5][6]. Group 3: Common Characteristics of Channel Transformation - The automotive industry is shifting towards a "light asset, heavy operation" model, exemplified by Lincoln's plan to reduce dealership size and investment requirements significantly [5][6]. - Companies are adopting a "city-specific strategy" to optimize dealership locations based on market capacity and competition, avoiding blind expansion and ensuring resource efficiency [6][7]. - The traditional 4S dealership model is being redefined, focusing on sales and after-sales services while separating product experience and delivery processes, as demonstrated by Dongfeng Nissan's successful N7 model [6][7]. Group 4: Recommendations for Manufacturers and Dealers - Automotive manufacturers should enhance technological innovation and product competitiveness while exploring new channel models and fostering closer, mutually beneficial relationships with dealers [7]. - Dealers are encouraged to adapt to channel changes by improving service capabilities, optimizing store layouts, and expanding into used car and automotive finance businesses to diversify revenue streams [7].

Core Viewpoint - The article discusses Ford's strategic transformation in the Chinese market, emphasizing the integration of its sales and service channels to enhance brand image and operational efficiency in a competitive environment [6][9][28]. Market Dynamics - In recent years, the market share of joint venture brands in China has declined from 63% in 2020 to approximately 35% last year, indicating a shift in competitive dynamics [4]. - Some foreign car manufacturers are seeking local technology partnerships, while Ford is opting for internal reforms to strengthen its market position [5][6]. Ford's Strategic Moves - Ford China announced the establishment of the "Ford Automotive Sales Service Company" to manage its marketing, sales, and service operations, with a focus on unifying the brand experience for consumers [6][9]. - The "One Ford" strategy aims to consolidate the sales channels of Changan Ford and Jiangling Ford, addressing internal conflicts and enhancing brand coherence [17][19]. Historical Context - Ford's previous success in China was marked by significant sales, peaking at 1.27 million units in 2016, but the company faced cumulative losses of $2.5 billion by 2022 due to market saturation and competition [10][11]. - The "One Ford" strategy has historical precedence, having previously helped the company navigate financial crises and improve operational efficiency [18]. Product Strategy - Ford has shifted its product focus from smaller, less profitable vehicles to larger models like the Explorer and Edge, while also introducing high-performance variants [12][14]. - The integration of sales channels will allow for a broader product offering, enhancing customer choice and dealership profitability [22][23]. Brand Positioning - The unified sales strategy will enable Ford to sharpen its brand image, emphasizing its heritage of performance and exploration [25][26]. - The brand's messaging will be consolidated under the theme "Fun nature, go wild," aiming to eliminate previous ambiguities in brand identity [27]. Future Outlook - Ford is accelerating its transition to electric vehicles, with the highly anticipated launch of the new domestic electric Mustang expected to bolster sales [24]. - The integration of channels and product offerings is seen as essential for Ford's survival and competitiveness in the evolving automotive landscape in China [28].

Group 1 - Ford has announced the establishment of a wholly-owned subsidiary in Shanghai to manage marketing, sales, and service for its passenger cars and pickup trucks in China, with operations starting on October 1 [1] - Previously, Ford sold cars in China primarily through joint ventures, specifically Changan Ford and Jiangling Ford, with the latter dating back to 1995 [3][6] - Ford's sales peaked in 2016 at 1.27 million units but saw a significant decline to 560,000 units by 2019 due to product gaps and competitive pressures [9] Group 2 - The transition from commercial to passenger vehicles at Jiangling Ford has not been successful, with reported net losses of 106 million, 839 million, and 677 million yuan from 2022 to 2024 [22] - Ford's strategy to unify its sales channels for Changan Ford and Jiangling Ford aims to eliminate internal competition and streamline operations, similar to Mazda's previous consolidation efforts [25] - The company is also adjusting its product strategy by introducing previously hidden models like the Ranger and Mustang to cater to niche markets, which may serve as a self-rescue strategy [27][30]

Core Viewpoint - Ford China is restructuring its sales channels by establishing a wholly-owned subsidiary, Ford Automotive Sales Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford's passenger cars and pickups in China, effective October 1 [2][4]. Group 1: Company Restructuring - The new subsidiary will consolidate the sales services of Ford's two joint ventures in China: Jiangling Ford and Changan Ford, aiming to enhance operational efficiency and profitability amid increasing market competition [3][6]. - Chen Xiaobo has been appointed as the president of the new sales service company, reporting to Ford China's president and CEO, Wu Shengbo [5][6]. - Jiangling Motors has signed a distribution service contract with the new company, indicating that it will still participate in the sales of Ford vehicles, sharing sales responsibilities with the new entity [7]. Group 2: Market Challenges - Ford is facing significant pressure in the Chinese market, with declining sales and the need for transformation, as evidenced by a 16.43% year-on-year drop in Changan Ford's sales in the first five months of the year [4][12]. - Jiangling Ford's projected sales from 2022 to 2024 are not expected to exceed 50,000 units, with losses exceeding 1.6 billion yuan during the same period [13]. - The competitive landscape in the Chinese automotive market is intensifying, prompting Ford to consolidate resources to improve efficiency and maintain competitiveness [10][14]. Group 3: Historical Context - This is not Ford's first attempt at channel integration in China; previous efforts, such as the establishment of the National Dealer Service Development (NDSD) in 2018, were unsuccessful due to limitations in resource allocation [9]. - The automotive industry expert Mei Songlin noted that the current market conditions necessitate channel consolidation to enhance operational efficiency, especially as foreign and joint venture brands face declining sales [10].

Core Viewpoint - Ford is restructuring its sales channels in China by establishing a wholly-owned subsidiary, Ford Sales Service Company, to manage marketing, sales, and service for its passenger cars and pickup trucks in the Chinese market, marking a significant shift in its operational strategy [2][5]. Group 1: Company Restructuring - On September 23, Ford China announced the establishment of Ford Sales Service Company, which will officially start operations on October 1 [2]. - Chen Xiaobo has been appointed as the president of Ford Sales Service Company, previously holding key positions in Changan Ford and other marketing roles [2]. - The new company will unify the sales of Changan Ford, Ford imported vehicles, and Jiangling Ford, which includes models like Changan Ford Edge and Explorer, as well as Jiangling Ford's Lingrui and F-150 Raptor [3][4]. Group 2: Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively, totaling approximately 16.22 million in losses over three years [4]. - As of mid-2023, Jiangling Ford Technology Company reported total assets of about 875 million and a negative net asset of 1.42 billion [4]. Group 3: Strategic Implications - The establishment of Ford Sales Service Company aligns with CEO Jim Farley's strategy to reduce investment in China and focus on high-return businesses, indicating a strategic retreat in the Chinese market [5]. - The integration of sales channels is seen as a necessary step to streamline operations and improve profitability, as the previous fragmented sales structure was no longer suitable for Ford's strategy in China [4][5].

Core Points - Ford China has established a wholly-owned subsidiary, Ford Sales and Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford brand passenger cars and pickups in China, starting operations on October 1 [2] - The appointment of Chen Xiaobo as president of the new subsidiary indicates a strategic shift in Ford's operations in China, consolidating sales channels [2][3] - The signing of a distribution service contract between Jiangling Motors and Ford Sales and Service Company allows the latter to distribute vehicles produced by Jiangling [3] Summary by Sections Company Structure and Management - Chen Xiaobo has joined Ford China as the president of Ford Sales and Service Company, reporting to Wu Shengbo, the CEO of Ford China and the International Markets Group [2] - The establishment of Ford Sales and Service Company signifies the consolidation of Ford's sales channels in China, which had previously been fragmented between two joint ventures [3] Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with reported revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively [4] - Cumulatively, Jiangling Ford has incurred losses of approximately 1.62 billion over three years, with total assets of about 875 million and negative net assets of 1.42 billion as of mid-2023 [4] Strategic Adjustments - The formation of Ford Sales and Service Company aligns with Ford's global strategy to reduce investments in China and focus on high-return businesses, as stated by CEO Jim Farley [5] - The integration of sales channels is seen as a necessary step for Ford to streamline operations and improve profitability in the Chinese market [5][6] Future Outlook - The new sales service company will unify the sales of various Ford models, including those from Jiangling and Changan Ford, and will oversee the rebranding of over 380 4S stores [5][6] - The transition to a unified sales model aims to enhance brand identity and operational efficiency, although challenges remain in balancing the different product attributes of Changan Ford and Jiangling Ford [6]

Core Viewpoint - The article discusses the strategic channel integration of Ford's products in China, where nearly 400 Ford dealerships will operate under a unified brand name "Ford Zongheng," offering products from both Jiangling Ford and Changan Ford, as well as imported Ford vehicles [1][5][7]. Group 1: Channel Integration - Jiangling Motors announced a strategic adjustment in channel resources, indicating a shift towards a unified distribution model for Ford vehicles in China [2][5]. - A distribution service contract was signed between Jiangling Motors and Ford Motor Sales (Shanghai) Co., Ltd., allowing the latter to manage the sales of Ford-branded passenger cars and pickups produced by Jiangling [3][5]. - The integration will result in approximately 400 dealerships (over 110 from Jiangling Ford and over 270 from Changan Ford) serving the full range of Ford products, excluding commercial vehicles [5][7]. Group 2: Brand Strategy - The restructuring is part of Ford's new brand strategy and channel resource innovation, aimed at improving efficiency and enhancing consumer experience [5][7]. - The unified dealership model will feature a consistent store layout and branding under "Ford Zongheng," providing a cohesive shopping experience for consumers [5][7]. - This approach is expected to increase the visibility and sales opportunities for various models, including the Ranger and imported F150 Raptor, benefiting both Jiangling and Changan Ford [5][7]. Group 3: Financial Adjustments - Jiangling Motors plans to increase capital in Jiangling Ford (Shanghai) to clear its debts, with Jiangling contributing through debt-to-equity conversion and Ford providing cash [9][10]. - This capital increase is a key part of Ford's overall brand strategy, ensuring a smooth transition and protecting the interests of all parties involved [10]. - The move is also seen as a way to optimize resource allocation and enhance operational efficiency for Jiangling Motors [10]. Group 4: Conclusion - The merger of the independent sales and service channels of Jiangling Ford and Changan Ford into a unified network will provide consumers with a more convenient one-stop shopping and service experience [12]. - The collaboration among the three entities (Jiangling Ford, Changan Ford, and Ford) is expected to lead to a brighter future for all parties involved [13].