Core Viewpoint - The 27th Asia Pet Expo showcased the growing pet economy, with a significant focus on consumer engagement through live streaming and interactive experiences led by influencer Li Jiaqi [1][5]. Group 1: Event Highlights - Li Jiaqi's live stream at the Asia Pet Expo provided a fun and informative pet care guide for consumers [1]. - The event featured over 2,600 exhibitors from around the world, marking a record scale for the expo [5]. - Young consumers represented over 70% of the audience, highlighting a shift in demographic engagement within the pet industry [5]. Group 2: Consumer Engagement and Education - Li Jiaqi engaged with various pet food brands, explaining product formulations and processes through interactive games and discussions [3]. - The live stream incorporated professional pet care knowledge into a relaxed format, helping consumers make informed decisions [3][8]. - The event emphasized the importance of scientific, intelligent, and personalized pet care, with a focus on suitable pet food types for different ages, breeds, and sizes [8]. Group 3: Market Trends - The pet consumption market in China is experiencing continuous growth, moving towards quality, diversity, and intelligence in products [5]. - During the 618 shopping festival, sales of pet products in Li Jiaqi's live stream increased by over 70% year-on-year, indicating a strong market demand [5].