Investment Rating - The investment rating for the pet food industry is "Positive" and maintained [10] Core Insights - The 2025 Asia Pet Expo highlights innovation in production processes, with a continued interest in baked food from 2024, and the introduction of fresh steamed, enzymatic, and freeze-dried products [2][6] - Overseas brands like Royal Canin and Pro Plan are focusing on localized products to meet specific consumer needs, while domestic leaders such as Guobao and Zhongchong are innovating based on pet health requirements [2][6] - Future competition in the industry will hinge on production processes and R&D capabilities, with companies deeply engaged in canine and feline research likely to build strong product barriers [2][6] Summary by Sections Competitive Trends - The market is becoming increasingly concentrated among leading brands, with the CR10 of the pet food industry rising from 28.3% in 2019 to 32.7% in 2024, indicating a trend towards consolidation [7][17] - Intense competition exists among mid-tier brands, with many small enterprises facing significant pressure due to product homogeneity and online sales channels, leading to a wave of industry restructuring [7][17] - The number of bankruptcy and restructuring cases in the pet industry has surged, with 151 cases reported in 2024, primarily involving small to medium-sized enterprises [17][19] Overseas Brands - Overseas brands are developing comprehensive nutritional solutions for pets throughout their life cycles, maintaining high market shares in China [25][26] - Royal Canin launched breed-specific products tailored to local preferences, such as a specialized formula for Corgis, emphasizing scientific nutritional approaches [25][26] - Pro Plan has established a platform for professional veterinary consultations and educational sessions at the Asia Pet Expo, enhancing its brand authority in pet nutrition [28][29] Domestic Brands - Domestic brands are focusing on continuous innovation in production processes, with significant advancements in enzymatic, freeze-dried, and fresh steamed products [8][33] - Leading domestic brands are enhancing their core competitiveness through innovative ingredient formulations and targeted nutritional solutions for pets at different life stages [8][33] - The trend of using fresh meat as a core selling point is evolving, with brands exploring diverse protein sources and innovative feeding experiences [8][33]

Core Viewpoint - The 27th Asia Pet Expo showcased the growing pet economy, with a significant focus on consumer engagement through live streaming and interactive experiences led by influencer Li Jiaqi [1][5]. Group 1: Event Highlights - Li Jiaqi's live stream at the Asia Pet Expo provided a fun and informative pet care guide for consumers [1]. - The event featured over 2,600 exhibitors from around the world, marking a record scale for the expo [5]. - Young consumers represented over 70% of the audience, highlighting a shift in demographic engagement within the pet industry [5]. Group 2: Consumer Engagement and Education - Li Jiaqi engaged with various pet food brands, explaining product formulations and processes through interactive games and discussions [3]. - The live stream incorporated professional pet care knowledge into a relaxed format, helping consumers make informed decisions [3][8]. - The event emphasized the importance of scientific, intelligent, and personalized pet care, with a focus on suitable pet food types for different ages, breeds, and sizes [8]. Group 3: Market Trends - The pet consumption market in China is experiencing continuous growth, moving towards quality, diversity, and intelligence in products [5]. - During the 618 shopping festival, sales of pet products in Li Jiaqi's live stream increased by over 70% year-on-year, indicating a strong market demand [5].