8月21日，李佳琦直播间现身第27届亚洲宠物展(以下简称"亚宠展")，通过镜头带领广大宠物爱好者"云逛展"，为消费者打造了一场兼具趣味与知识的养宠 指南。 直播中，李佳琦和旺旺穿梭于多个热门展位，深入蓝氏、领先、弗列加特、爵宴、爱肯拿等品牌，通过互动游戏、产品体验和福利发放，让探展体验更多 元。李佳琦与品牌方不仅细致讲解宠粮配方与工艺，还通过"鲜蒸实验""原料溯源问答""猫咪行为解读"等互动环节，将专业养宠知识融入轻松的内容场 景，引导消费者理性决策。 互动过程中，李佳琦与品牌代表就产品的配方和工艺展开多轮趣味对话，比如，"烘焙猫粮在真空烘焙时，食材在低温环境下完成加工，能够减少营养成 分的流失"，"鲜蒸粮经过闪蒸烘后，口感更像薯片，模仿了面包的多孔结构，让猫猫更好消化"，让专业内容更易理解。 值得一提的是，此次亚宠展上，奈娃家族也设置专属摊位，紫色主题的奈娃家族咖啡车吸引众多观众前来前来打卡拍照，咖啡饮品和周边产品也备受青 睐。 据悉，今年亚宠规模再创新高，汇聚超2600家海内外展商及全球产业资源。亚宠展以行业大展的强引力覆盖了全年龄段的养宠人群，其中年轻消费者占比 跃居首位，超过7成，形成带动产业年度采购 ...

新华财经上海8月22日电（谈瑞、周子涵） 八月的上海暑气蒸腾，一场属于"毛孩子"的夏日限定狂欢正如火如荼地进行。 第27届亚洲宠物展（以下简称"亚宠展"）于8月20日至24日举办，作为全球宠物行业的旗舰展会，本届亚宠展规模再攀新高——31万平方米的超大展览空间 内，2600余家展商携2万余个品牌齐聚，让这里成为全球宠物产业瞩目的焦点。 盛会背后，中国宠物企业在全球市场的业务版图正愈发清晰地铺展开来。亚宠展不仅是国内宠物行业的年度盛事，更是中国宠物企业面向全球市场的重要展 示窗口。在这里，国内外企业同台竞技，新品、新技术与新理念不断涌现：从高端宠物食品到智能宠物用品，从先进的宠物医疗设备到创意十足的宠物周 边，中国企业的创新实力与产品竞争力展露无遗。 宠物食品展区内，众多国内企业带来了具备国际水准的产品。有的企业推出以新鲜食材为原料、无添加的高端宠物主粮，精准契合全球宠物主对宠物健康饮 食的追求；还有企业专注研发功能性宠物零食，如兼具美毛、护齿、关节保健等功效的产品，成功吸引了海外买家的目光。 宠物用品展区同样亮点迭出。智能养宠设备成为热门展品，智能喂食器、自动饮水机、远程控制的宠物玩具等，直观展现了中国企业在 ...

Core Insights - The domestic pet economy has seen significant growth, with 4.474 million related enterprises existing as of April this year, a threefold increase from 2021, and over 77% of these companies established within the last three years [1] - The overseas market is becoming increasingly competitive, particularly in high-value markets like Europe and the US, leading to a downward trend in product prices [1] - Companies are focusing on building brand awareness and user reputation as a long-term strategy to remain competitive in the market [1] Industry Trends - The pet products sector includes various categories such as leashes, cleaning supplies, bedding, feeding utensils, clothing, and toys [2] - Companies are categorized into two main types for overseas expansion: supply chain enterprises that manufacture products for major retailers and new consumer brands that focus on brand building [2][3] - Supply chain companies like Tianyuan Pet have adopted a strategy of participating in international exhibitions and acquiring foreign brands to enhance their market presence [2] Market Dynamics - New consumer brands are targeting Southeast Asia for initial expansion due to its rapid growth and lack of dominant players, allowing them to gain a first-mover advantage [3] - Intense competition has led to price compression in the pet products market, prompting companies to innovate with "AI+" smart pet products to differentiate themselves [3][4] - The global smart pet products market reached $4.2 billion in sales by 2023, with significant price competition emerging as many similar products enter the market [4] Consumer Behavior - The acceptance of smart pet products in overseas markets is currently limited due to product maturity, necessitating ongoing investment and product iteration [5] - Establishing brand awareness in the pet products sector is challenging, as consumer purchasing decisions are often influenced by product effectiveness and perceived value [6] - Companies are encouraged to create standout products to build a positive reputation and gradually establish brand identity, similar to strategies used in the baby products sector [7]

Core Insights - The pet automatic feeder market in China is experiencing significant growth, with the market size increasing from 2.197 billion yuan in 2021 to 2.643 billion yuan in 2024, representing a global market share increase from 12.67% to 13.47% during the same period [1][12][10] - The rise in pet ownership and the increasing affection pet owners have for their pets are driving the demand for smart pet products, particularly automatic feeders, which are becoming essential for modern pet care [1][12] Industry Overview - Pet automatic feeders are categorized into mechanical, electronic, and smart feeders, with smart feeders gaining popularity due to their automation and added features such as remote monitoring and health analysis [1][6] - The market for pet products in China has expanded significantly, with the pet economy reaching a scale of 300.2 billion yuan by 2024, driven by the increasing number of urban pet owners [6][10] Market Status - The automatic pet feeder market is projected to grow to 3.858 billion yuan by 2028, with the market share expected to rise to 14.61% globally [12][10] - Smart feeders currently account for approximately 15% of the pet automatic feeder market, indicating a trend towards more advanced feeding solutions [14][12] Competitive Landscape - Major players in the smart feeder market include international brands like PetSafe and Petmate, which dominate the high-end segment, while domestic brands like Xiaopei focus on cost-effective solutions [16][12] - Companies such as Donis and Tianyuan Pet are actively expanding their product lines to include smart feeding solutions, reflecting the competitive nature of the market [18][20] Development Trends - Technological advancements in AI, IoT, and big data are expected to enhance the functionality of smart feeders, allowing for personalized feeding plans and remote monitoring capabilities [22][24] - The demand for smart feeders is anticipated to grow as pet owners increasingly prioritize their pets' health and quality of life, particularly in urban areas [23][24]

Core Insights - The pet consumption market has transitioned from short-term pandemic-driven growth to a long-term growth paradigm driven by demographic changes, emotional needs, and technological empowerment. The global market size exceeds $150 billion, with the pet supplies category becoming the second-largest growth segment after pet food [1][2]. Group 1: Market Growth and Trends - The global pet supplies market grew to $44.36 billion from 2015 to 2021, with a compound annual growth rate (CAGR) of 6.7% [1]. - As of April 2025, there are 4.474 million pet-related enterprises in China, more than three times the number in 2021, with over 77% established within the last three years [1]. - During this year's overseas 618 shopping festival, over 30,000 pet merchants participated on Tmall, with more than 1,000 merchants seeing their cross-border transaction volumes double year-on-year [1]. Group 2: Competitive Landscape - The influx of new players has diversified overseas supply and reshaped market competition, leading to overall price declines, particularly in high-ticket product markets like Europe and North America [1][2]. - New brands emerging from the new consumption trend are leveraging e-commerce and social media marketing to penetrate Southeast Asian markets, while facing challenges in mature markets like Europe and North America due to brand barriers and price competition [2][3]. Group 3: Company Strategies - Supply chain enterprises typically start with "manufacturing overseas" through OEM/ODM models, while new consumer brands focus on building their own brand identity and market understanding [3][4]. - Tianyuan Pet, a representative supply chain enterprise, has expanded its international presence through acquisitions and establishing production bases in Vietnam and Cambodia, while also setting up a subsidiary in the U.S. for overseas warehouse operations [4]. Group 4: Product Innovation and Market Dynamics - The global smart pet products market reached $4.2 billion in 2023, with the U.S. being the largest market, where over half of American adults purchase smart devices for pets [6]. - Despite initial success, the market for smart pet products is becoming increasingly competitive, with a significant rise in similar products leading to price compression [7]. - The penetration rate of smart pet products in the U.S. is currently below 20%, indicating limited acceptance of these products among consumers [7]. Group 5: Brand Development and Consumer Behavior - The pet supplies market has a low concentration ratio, with the top five companies holding only 15.2% of the market share, creating opportunities for new entrants [9]. - Building brand awareness and customer loyalty through product quality and service is essential for long-term success, as pet supplies typically have lower repurchase rates compared to pet food [10][11]. - New consumer brands are focusing on establishing their own independent platforms and building brand influence before negotiating with large retail chains [11].

Core Insights - The global pet food market is experiencing strong and sustained growth driven by changing consumer perceptions and the increasing status of pets as family members rather than mere companions [1] - The market is evolving not only in terms of consumption volume but also in consumer philosophy and product structure [1] Group 1: Market Trends - In Italy, the pet food market is set for significant expansion in 2024, with the total number of pets stable at approximately 65 million, and cat ownership rising from 10.2 million in 2023 to 11.9 million in 2024, reflecting a growth rate of 16.7% [2] - The growth of cat ownership is attributed to urbanization and the increasing proportion of single and empty-nester populations, making cats more appealing due to their lower care costs and interaction demands [2] Group 2: Product Categories - The global pet food market is primarily divided into wet and dry food, with the wet food market expected to reach $35 billion in 2023, accounting for 27% of total sales [3] - Cat food dominates the wet food segment, holding a 61% market share, and is projected to grow significantly faster than dog wet food over the next five years [3] - Despite a temporary stagnation in wet food growth in 2022, the market has regained momentum in 2023, with a projected annual growth rate of 1.4% due to increased consumer focus on quality [3] Group 3: Emotional Consumption - The rapid growth of the pet food market is driven by the emotional value pets hold in human lives, with pets now seen as family members and emotional supporters [4] - The younger generations, particularly Gen Z and Millennials, exhibit diverse and refined consumption attitudes towards pet food, seeking high-quality ingredients and emotional satisfaction from their purchases [4] Group 4: Premiumization - The trend towards premiumization in pet food is becoming increasingly evident, with the global premium pet food market expected to grow by 2% in volume and 10% in market value in 2023 [5][6] - Consumers are willing to pay a premium for higher quality, healthier, and more personalized products, reflecting a deeper concern for their pets' overall well-being [6] Group 5: Future Outlook - The evolution of the pet food market is shifting from mere functional satisfaction to emotional resonance and cultural co-creation, focusing on quality, health, and personalization [7] - Competition among brands is transitioning from product strength to emotional connection and understanding of pet owners' lifestyles, indicating a new consumer landscape that integrates technology, culture, and social attributes [7]

Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]

Group 1 - The "618" shopping festival has shown strong growth in pet consumption, with live e-commerce playing a significant role in driving sales [1][2] - In the Li Jiaqi live stream, pet product sales increased by 73% year-on-year, with cat and dog food accounting for 92% of total pet product sales [1] - Traditional e-commerce platforms also reported impressive pet category performance, with JD's pet business user transactions up 23% and high-value user activity increasing by 78% [1] Group 2 - Tmall's "618" event saw pet brand transactions double within the first hour, with over 1,000 new brands participating [2] - The pet economy is rapidly expanding, with the market size expected to reach 5,928 billion yuan in 2023, growing by 20.1% year-on-year, and projected to reach 11,500 billion yuan by 2028 [2] - Investment firms are optimistic about the pet sector, with East China Securities forecasting a 7.5% growth in the urban pet market to reach 3,002 billion yuan by 2024 [3] Group 3 - The pet industry is experiencing a trend towards product premiumization and differentiation, benefiting companies with first-mover advantages [3] - The emotional connection of pets as family members is driving younger generations to become pet owners, leading to increased pet ownership and spending [3] - The pet sector's growth potential remains significant compared to overseas markets, indicating further opportunities for expansion [3]

Core Insights - The article discusses the rapid growth of the smart pet products market, driven by technological advancements and changing consumer behaviors, with a projected market size of $11.16 billion by 2031 and a CAGR of 11.8% from 2025 to 2031 [2][13]. Market Overview - Smart pet products integrate AI and electronic information technologies to enhance pet care, including health tracking apps, smart feeders, and interactive toys [1]. - The market is characterized by a shift towards personalized, convenient, and interactive products, particularly among the new generation of pet owners [13]. Key Players - Major manufacturers in the global smart pet products market include Radio Systems Corporation (Petsafe), Petkit, Sure Petcare (Allflex), Tianyuan Pet, and Petmate, with the top five companies holding approximately 14.0% market share in 2024 [7][15]. Market Drivers - The growth of the smart pet products market is supported by advancements in IoT technology, which allows for remote control and data collection of pet products [13]. - Increased awareness of pet health management has led to a rise in demand for health-related devices, such as smart scales and remote medical monitoring tools [14]. Future Trends - The report emphasizes the importance of understanding market dynamics, including production capacity, sales volume, and revenue trends, to identify future opportunities in the smart pet products sector [14].

Industry Overview - The pet smart products industry refers to automated devices with computing capabilities that interact with smart terminals, including smart feeding devices, smart living devices, and smart entertainment devices [2][3] - The market for pet smart products in China has shown significant growth, with the market size increasing from 2.9 billion yuan in 2018 to 5.3 billion yuan in 2024, and is expected to reach approximately 6.5 billion yuan by 2026 [1][11][15] Market Environment - The number of urban pet dogs and cats in China has risen from 91.49 million in 2018 to 124.11 million in 2024, with a year-on-year growth of 2.1% [5] - The pet economy in urban areas is projected to grow to 331.1 billion yuan by 2025, indicating substantial growth potential for the pet smart products industry [7] - The demographic of pet owners is becoming younger, with 41.2% of pet owners being born in the 1990s and 25.6% in the 2000s, reflecting a shift towards a younger consumer base [9] Market Trends - The acceptance of pet smart products is highest among urban pet owners, particularly for smart drinking fountains, cameras, and feeding devices, with preferences varying by age group [13] - Sales of pet smart products have surged, with significant year-on-year growth during promotional periods, indicating a trend towards digital and smart upgrades in the pet products industry [15] Competitive Landscape - The pet smart products market in China is rapidly evolving, with numerous participants including traditional pet brands and tech giants like Xiaomi and Midea entering the market [17] - Companies like Tianyuan Pet and Yuanfei Pet are notable players, with Tianyuan Pet reporting a revenue of 2.764 billion yuan in 2024, a year-on-year increase of 35.69% [19] Future Trends - The industry is expected to see accelerated evolution towards smart and multifunctional products, integrating AI and IoT technologies for personalized pet care [21] - Emotional and anthropomorphic designs are becoming mainstream, with products that enhance interaction and cater to pet owners' emotional needs [22] - The market is shifting from single hardware sales to comprehensive solutions, with companies developing ecosystems that integrate various pet care products and services [24]