李薇的手机屏幕上，她的金毛犬Lucky正叼着玩具球在客厅里踱步，一行分析结果悄然弹出："当前行为 表征：精力充沛，有强烈玩耍需求。"数百公里外，正在度假的李薇轻点屏幕，智能玩具球立刻自动滚 动起来，Lucky兴奋地扑了上去。 事实上，如今这样的场景并不鲜见。它是宠物经济获得数字技术深度赋能的真实写照，也是数字消费创 新发展的生动注脚。 日前，商务部等八部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》，旨在扩 大数字消费多元化供给，创新和丰富数字消费场景，激发和增强社会经济活力。据《证券日报》记者了 解，从情感陪伴到健康管理，再从传统服务到产业升级，数字技术已渗透至宠物经济方方面面。 "智能养宠"受追捧 国庆中秋假期，李薇外出旅游6天，为了让独自在家的Lucky得到更好的照料，她特意添置了一台可移 动宠物摄像头。"通过手机，我不仅能远程追踪Lucky的实时动态，还能进行双向通话、查看录像回放， 甚至用附带的智能玩具球与它互动。"李薇说。 国庆中秋假期返乡的杨咸也置办了一整套智能设备，包括喂食器、饮水机和猫砂盆，这套装备覆盖了宠 物"吃喝拉撒"的基础需求——喂食器能定时定量出粮，饮水机可持续过滤 ...

一到长假，外出游玩的养宠人士，总是放心不下家里的"毛孩子"。 今年"五一"前，计划返乡5天的王宇，特意为独自留守在家的猫咪，购置了一台可移动宠物摄像头。"往年长假结束回家，总发 现猫咪在我离家的后几天精神蔫蔫的，一见我还会嗷嗷叫很久，实在放心不下"， 她解释道。 而这台摄像头恰好解决了她的顾虑，不仅能远程操控镜头追踪猫咪的实时动态，还支持双向实时通话、录像存档，甚至能通过 逗猫等功能与猫咪互动。这让她远在老家，也能随时关注宠物状态，成功缓解了"留守焦虑"。 另一边，栗子从宠物店买宠物前，就提前备齐了智能喂食器、智能饮水机、智能烘干箱与智能猫砂盆等，整套设备花费近万 元。"我平时工作忙，总怕日常照料不及时，干脆一步到位选了智能设备，图个省心省事。" 在她看来，既解决了宠物"吃喝拉撒"的基础需求，也大大减轻了自己的照料负担。智能喂食器，能按预设时间定量出粮，避免 喂食不均；智能饮水机自带滤芯，可持续过滤杂质、保持水质清洁；智能猫砂盆则会自动清理排泄物，还能记录猫咪的如厕次 数。 如今，像智能烘干箱、智能喂食器、智能饮水机、智能猫砂盆、智能宠物监控这类产品，已逐渐成为众多宠物主人的"养宠刚 需"。据GrandVie ...

新华网北京9月30日电题：宠物产业发展呈现四大趋势 新华网记者 李楠 李亚 近年来，全球宠物产业步入快速增长轨道，已成长为规模可观、业态多元的庞大产业。 2014年至2024年我国宠物食品（犬猫粮）产值分析图 （中国农业科学院饲料研究所宠物营养团队供图） 中国农业科学院饲料研究所宠物营养团队数据统计显示，2024年我国宠物犬猫饲养量达1.4亿只，宠物产业总规模突破3000亿元，其中宠物食品市场占 比最高。到2024年，宠物食品犬猫粮市场规模达到900亿元，比2023年增长8.3%。 随着宠物产业的发展，宠物食品国产品牌不断丰富。（图由新华社采编助手AI生成） 王宗礼认为，宠物产业链带动效应突出，已成为扩大内需、推动消费升级、赋能实体经济的力量，其上游连着农业原料，中游有线上线下品牌销售网 络，下游衍生出医疗美容等服务。 中国饲料工业协会数据显示，2024年全国宠物饲料（主粮）产量达160万吨，比五年前增长66.7%，连续多年保持两位数增长。2025年前7个月，产量达 100.6万吨，同比增长14.5%。 专家指出，中国宠物产业虽起步较晚，但发展迅猛，实现了从代工贴牌向自主创新的重大转变。当前，宠物产业正呈现出 ...

近日，在成都举行的2025"它经济新纪元"论坛上，一组数据引发全场热议，中国宠物经济产业规模预计 2028年将冲刺1.15万亿元关口。 "'它经济'正以不可阻挡之势，成为激活消费潜力的新势能。"四川省宠物协会党支部副书记谭锐如是表 示，从宠物食品配方创新到智能用品爆发，这场以"情感消费"为内核的产业变革，正重构中国宠物消费 市场的增长版图。 犬猫消费撑起三千亿核心市场 宠物正成为家庭的重要成员，在部分年轻一代养宠群体中，现在给宠物买粮的预算，甚至比给自己买零 食还宽裕。 一位养猫人士对证券时报记者透露，通常每月固定开销在380元左右，目前猫粮支出占比最高。包括主 食猫粮2kg装160元一袋，一个月一袋；辅食，K9冻干200元一袋，吃俩月，合一个月100元；零食、猫 条，一天一条2元多点，一个月70元；猫砂，一箱99元用两个月，合一个月50元。此外，还会有一些其 他是偶发性支出，比如买点小玩具、换个猫碗、猫砂盆之类的，一次得用好几年。 总体来看，每月养猫花费在500左右。他进一步补充称："我买的猫粮等日常性支出，属于中高价位的， 如果买便宜点的，养猫成本可以再降降。" "一年大概养猫成本超过1万元。"另一位蓝猫 ...

9月21日，2025"它经济新纪元"宠物经济论坛在成都举办，以"解码消费新势能·重构品牌进化力"为主题。论坛 上，四川省宠物协会党支部副书记谭锐、成都好主人宠物食品有限公司总经理游磊以及广东省宠物行业协会常务 副会长兼秘书长王磊等就"它经济消费升级下的需求变革"等展开了探讨和分享。 谭锐在论坛上表示，"它经济"正以不可阻挡之势，成为激活消费潜力的新势能，更是倒逼行业重构品牌进化的核 心力量。新一代养宠人群的核心诉求已从"喂饱宠物"转向"情感陪伴、科学养宠、品质生活"，推动行业从野蛮生 长迈入高质量发展新阶段。 论坛现场，南都湾财社记者摄 论坛现场。南都湾财社记者摄 中国畜牧业协会宠物产业分会联合派宠发布的《2025年中国宠物行业白皮书》显示，中国城镇犬猫进入快速增长 期，2024年我国宠物猫狗数量已经突破1.24亿只，2024年城镇（犬猫）消费市场规模增长7.5%，达到3002亿元。 其中，犬的消费市场规模同比增长4.6%，猫的市场规模增长更为显著，达到10.7%。单只猫狗的年均消费超过 2000元，呈现增长态势。预计到2028年，中国宠物经济产业市场规模有望达到1.15万亿元。 王磊表示，从消费结构来看，宠 ...

中经记者 党鹏 成都报道 "这两个智能喂食器、智能猫砂盆就几千块钱了。"9月21日，在成都举行的宠博会上，一位女性宠主为 自己的宠物猫过上了"智能生活"。 作为上海它博会与成都宠博会强强联合后的首届盛会，为期四天的第十三届TOPS成都宠博会正式落 幕。展会期间，吸引观众超11万人次，专业观众增长22%，消费者增长36%。5万平方米展区、500家展 商齐聚，打造贯通东西的宠物行业新高地。 中国宠物市场规模已突破3000亿元，预计2028年将冲刺1.15万亿元。"AI正在重塑宠物行业的生产与消 费逻辑。"淘宝天猫宠物行业负责人尚音在"它"经济新纪元宠物经济论坛中表示。 广东省宠物行业协会常务副会长兼秘书长王磊用数据印证了这一趋势：香港宠物年均消费达2万港元 （约为内地的7—8倍），内地宠物食品线上均价2000—2500元，但85.7%的主人将宠物视为"家人"，愿 意为健康、精致、开心的生活付费。 "消费主力向高学历、高消费意愿群体迁移，线上流量与情感溢价持续攀升。"王磊强调，"功能化产品 时代已终结，精细化、科学化、场景化服务成为竞争核心。" 这一趋势在各细分领域表现突出：食品领域，新工艺（烘焙粮、冻干粮）、功能 ...

本次监测周期内，宠物品牌蓝氏、麦富迪、诚实一口以1.85、1.81和1.77的综合热度位列榜单综合热度 前三。 | 世研指数 CRC INDEX | | 世研消费指南计系列榜单 | | | | --- | --- | --- | --- | --- | | | 品牌消费热门指数榜 | | | Vol.69 - 宠物用品行业 | | alla 排名 | | 品牌 | 6 综合热度 指数 | 价 韩音变化 | | 01 | LEGEND THE LE | 蓝氏 | 1.85 | ▲ 1 | | 02 | Mytodie | 妻富迪 | 1.81 | A 1 | | 03 | HONESTBITE | 诚实一口 | 1.77 | ▲ 4 | | 04 | · START ROYAL CANIN | 皇家 | 1.72 | 1 | | 05 | THE NOURSE | 卫住 | 1.72 | ▲ 8 | | OR | 49网易严选 | 网易严选 | 1.59 | V 2 | | 07 | STERETHIS | 疯狂川词 | 1.55 | NEW | | 08 | | 淘宝 | 1.51 | ▼ 3 | | 09 ...

Core Insights - The "Pet Economy Index" reached a historical high on September 1, with a year-to-date increase of over 44%, indicating strong performance among popular sectors [1][3] - Several companies, including Jinhe Biological, Delisi, and Yongli Co., are actively seeking to enter the pet economy sector, which is viewed as a high-potential market [1][5] Market Performance - The "Pet Economy Index" has shown significant growth, with stocks like Zhejiang Zhengte rising over 90%, and others like Yuanfei Pet, Zhongchong Co., and Shitou Co. increasing by over 60% [3] - Financial reports from pet food companies indicate solid fundamentals, with revenues for Guibao Pet, Zhongchong Co., and Lusi Co. reaching 3.221 billion, 2.432 billion, and 391 million respectively, showing year-on-year growth rates of 32.72%, 24.32%, and 11.32% [3] Fund Holdings - As of the end of June, public funds held 18.25% of Guibao Pet, making it a top holding for several funds, while Zhongchong Co.'s public fund ownership increased from 8.06% to 15.74% [4] - Yuanfei Pet's public fund ownership surged from 1.69% to 15.27% during the same period, indicating growing interest from institutional investors [4] Industry Trends - The domestic pet market is characterized by growth potential and low industry concentration, with leading brands increasing their market share [6] - Companies are focusing on product innovation and quality supply chains to meet the evolving demands of pet owners [6] Company Initiatives - Jinhe Biological announced the establishment of a wholly-owned subsidiary for pet technology, launching an intelligent pet care app that utilizes a multimodal emotional analysis model [7] - Delisi has entered into strategic partnerships for product development and market expansion in the pet food sector [7] - Yongli Co. is actively developing smart pet appliances, while Hasi Lian has expanded its business scope to include pet food sales [8]

Core Insights - The pet smart products market in China has been growing at over 40% for three consecutive years, with a market size of approximately 10.2 billion, accounting for about 20% of the overall pet products market [4][12] - Despite the growth, there is a rising trend of second-hand sales on platforms like Xianyu, with common reasons for selling including dissatisfaction and maintenance difficulties [3][12] - The industry is experiencing a shift from single product development to creating product ecosystems, with major brands focusing on comprehensive solutions for pet care [9][10] Group 1: Market Growth and Trends - The pet smart products market reached a size of approximately 102 billion, with significant contributions from smart feeders, cameras, and water dispensers [4] - The emergence of smart pet devices began as early as 2013, with significant advancements in 2018 due to the proliferation of IoT technology [4][5] - Brands like PETKIT have successfully capitalized on the IoT trend, raising significant funding and launching popular smart products [5][6] Group 2: Competitive Landscape - Major brands are increasingly competing on the basis of data value and ecosystem construction rather than just product features [11] - The market is seeing a rise in competition leading to product homogenization, with many brands offering similar functionalities [12] - Traditional pet industry giants are also seeking to transition into smart products, with companies like Mars acquiring tech brands to create comprehensive ecosystems [10] Group 3: Challenges and Consumer Trust - The industry faces challenges such as product sameness and the emergence of "pseudo-demand" and "pseudo-intelligence," which erode consumer trust [13][14] - Many smart products do not meet the expected performance standards, leading to consumer skepticism about their effectiveness [13][14] - The reliance on consumables and subscription services for revenue generation is creating a consumer trap, with many brands struggling to create a cohesive ecosystem [15] Group 4: Path to Resolution - Companies need to focus on genuine user needs and pain points to drive innovation and product development [16] - Emphasizing technological depth and user experience over superficial features can lead to more successful products [16][17] - Creating interconnected ecosystems rather than isolated products can enhance user experience and foster customer loyalty [17]

Core Viewpoint - The 27th Asia Pet Expo showcased the growing pet economy, with a significant focus on consumer engagement through live streaming and interactive experiences led by influencer Li Jiaqi [1][5]. Group 1: Event Highlights - Li Jiaqi's live stream at the Asia Pet Expo provided a fun and informative pet care guide for consumers [1]. - The event featured over 2,600 exhibitors from around the world, marking a record scale for the expo [5]. - Young consumers represented over 70% of the audience, highlighting a shift in demographic engagement within the pet industry [5]. Group 2: Consumer Engagement and Education - Li Jiaqi engaged with various pet food brands, explaining product formulations and processes through interactive games and discussions [3]. - The live stream incorporated professional pet care knowledge into a relaxed format, helping consumers make informed decisions [3][8]. - The event emphasized the importance of scientific, intelligent, and personalized pet care, with a focus on suitable pet food types for different ages, breeds, and sizes [8]. Group 3: Market Trends - The pet consumption market in China is experiencing continuous growth, moving towards quality, diversity, and intelligence in products [5]. - During the 618 shopping festival, sales of pet products in Li Jiaqi's live stream increased by over 70% year-on-year, indicating a strong market demand [5].