8月21日，李佳琦直播间现身第27届亚洲宠物展(以下简称"亚宠展")，通过镜头带领广大宠物爱好者"云逛展"，为消费者打造了一场兼具趣味与知识的养宠 指南。 直播中，李佳琦和旺旺穿梭于多个热门展位，深入蓝氏、领先、弗列加特、爵宴、爱肯拿等品牌，通过互动游戏、产品体验和福利发放，让探展体验更多 元。李佳琦与品牌方不仅细致讲解宠粮配方与工艺，还通过"鲜蒸实验""原料溯源问答""猫咪行为解读"等互动环节，将专业养宠知识融入轻松的内容场 景，引导消费者理性决策。 互动过程中，李佳琦与品牌代表就产品的配方和工艺展开多轮趣味对话，比如，"烘焙猫粮在真空烘焙时，食材在低温环境下完成加工，能够减少营养成 分的流失"，"鲜蒸粮经过闪蒸烘后，口感更像薯片，模仿了面包的多孔结构，让猫猫更好消化"，让专业内容更易理解。 值得一提的是，此次亚宠展上，奈娃家族也设置专属摊位，紫色主题的奈娃家族咖啡车吸引众多观众前来前来打卡拍照，咖啡饮品和周边产品也备受青 睐。 据悉，今年亚宠规模再创新高，汇聚超2600家海内外展商及全球产业资源。亚宠展以行业大展的强引力覆盖了全年龄段的养宠人群，其中年轻消费者占比 跃居首位，超过7成，形成带动产业年度采购 ...

Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]

Group 1 - The "618" shopping festival has shown strong growth in pet consumption, with live e-commerce playing a significant role in driving sales [1][2] - In the Li Jiaqi live stream, pet product sales increased by 73% year-on-year, with cat and dog food accounting for 92% of total pet product sales [1] - Traditional e-commerce platforms also reported impressive pet category performance, with JD's pet business user transactions up 23% and high-value user activity increasing by 78% [1] Group 2 - Tmall's "618" event saw pet brand transactions double within the first hour, with over 1,000 new brands participating [2] - The pet economy is rapidly expanding, with the market size expected to reach 5,928 billion yuan in 2023, growing by 20.1% year-on-year, and projected to reach 11,500 billion yuan by 2028 [2] - Investment firms are optimistic about the pet sector, with East China Securities forecasting a 7.5% growth in the urban pet market to reach 3,002 billion yuan by 2024 [3] Group 3 - The pet industry is experiencing a trend towards product premiumization and differentiation, benefiting companies with first-mover advantages [3] - The emotional connection of pets as family members is driving younger generations to become pet owners, leading to increased pet ownership and spending [3] - The pet sector's growth potential remains significant compared to overseas markets, indicating further opportunities for expansion [3]