Core Viewpoint - The 27th Asia Pet Expo showcased the growing pet economy, with a significant focus on consumer engagement through live streaming and interactive experiences led by influencer Li Jiaqi [1][5]. Group 1: Event Highlights - Li Jiaqi's live stream at the Asia Pet Expo provided a fun and informative pet care guide for consumers [1]. - The event featured over 2,600 exhibitors from around the world, marking a record scale for the expo [5]. - Young consumers represented over 70% of the audience, highlighting a shift in demographic engagement within the pet industry [5]. Group 2: Consumer Engagement and Education - Li Jiaqi engaged with various pet food brands, explaining product formulations and processes through interactive games and discussions [3]. - The live stream incorporated professional pet care knowledge into a relaxed format, helping consumers make informed decisions [3][8]. - The event emphasized the importance of scientific, intelligent, and personalized pet care, with a focus on suitable pet food types for different ages, breeds, and sizes [8]. Group 3: Market Trends - The pet consumption market in China is experiencing continuous growth, moving towards quality, diversity, and intelligence in products [5]. - During the 618 shopping festival, sales of pet products in Li Jiaqi's live stream increased by over 70% year-on-year, indicating a strong market demand [5].

Group 1 - The 618 shopping festival concluded with over 1,700 participating brands, with domestic products accounting for half and contributing nearly 60% of total sales [2] - The consumption market is shifting from "essential stockpiling" to "quality self-satisfaction," with significant growth in fashion and pet categories, both exceeding 25% [2] - Nearly 900,000 ice cream units were sold during the event, with popular brands including Yili, Haagen-Dazs, and others, highlighting consumer demand for diverse flavors [2] Group 2 - The "national subsidy" policy has driven young consumers to purchase tech products that combine design and emotional value, with items like GoPRO cameras and Leica instant cameras gaining popularity [3] - Pet product sales saw a strong increase, with a year-on-year growth of over 25%, and domestic brands dominating the top 10 sales list [3] - Essential pet food remains the primary driver, accounting for 92% of total pet product sales, while smart pet products are emerging as a new growth point [3]

Group 1 - The "618" shopping festival has shown strong growth in pet consumption, with live e-commerce playing a significant role in driving sales [1][2] - In the Li Jiaqi live stream, pet product sales increased by 73% year-on-year, with cat and dog food accounting for 92% of total pet product sales [1] - Traditional e-commerce platforms also reported impressive pet category performance, with JD's pet business user transactions up 23% and high-value user activity increasing by 78% [1] Group 2 - Tmall's "618" event saw pet brand transactions double within the first hour, with over 1,000 new brands participating [2] - The pet economy is rapidly expanding, with the market size expected to reach 5,928 billion yuan in 2023, growing by 20.1% year-on-year, and projected to reach 11,500 billion yuan by 2028 [2] - Investment firms are optimistic about the pet sector, with East China Securities forecasting a 7.5% growth in the urban pet market to reach 3,002 billion yuan by 2024 [3] Group 3 - The pet industry is experiencing a trend towards product premiumization and differentiation, benefiting companies with first-mover advantages [3] - The emotional connection of pets as family members is driving younger generations to become pet owners, leading to increased pet ownership and spending [3] - The pet sector's growth potential remains significant compared to overseas markets, indicating further opportunities for expansion [3]