"互联网+"浪潮的席卷，为烟台葡萄酒产业突破发展瓶颈提供了关键路径。相较于传统线下分销模式， 互联网不仅打破了地域壁垒，让烟台葡萄酒从产区直达全国乃至全球消费者，更重构了产业的价值传递 链路。在烟台产区，"数字种植+线上营销"的模式已成为行业主流，葡园中的传感器实时采集光照、水 分等数据，通过AI优化种植管理，既提升了葡萄酒品质稳定性，也为产品溯源提供了数字化支撑。线 上渠道的拓展更让产区特色得以充分释放，企业通过TikTok等平台开展跨境直播，将胶东剪纸等非遗元 素融入产品包装，让一瓶普通干白的文化溢价提升30%，同时大幅降低了跨境物流成本。本地企业借助 电商平台设立品牌专区，通过千万级曝光资源带动精品酒销售，千元以上国产精品酒销售额同比增长超 200%，充分印证了互联网对品牌升级的推动作用。 对于烟台葡萄酒从业者而言，借助互联网实现业务增长需精准把握三大核心方向。首先是需求精准匹 配，通过线上平台的数据分析功能，洞察不同消费群体的偏好，针对年轻群体开发低度潮饮、果味配制 酒等创新产品，对接家庭自饮、轻社交等日常消费场景；其次是品牌故事可视化，利用短视频、直播等 形式展现烟台百年酿酒工艺、智慧葡园管理与产区 ...

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the successful implementation of numerous local regulations that promote regional specialties and development [2] - The introduction of specific regulations for local products such as winter jujube, pomegranate, and kite culture aims to enhance the standardization and branding of these industries, thereby providing a legal foundation for their growth [3][4][5] Group 2 - The "Regulations on the Promotion of Winter Jujube Industry Development" in Binzhou, effective from September 1, 2025, addresses issues such as low intensification, weak resistance to natural disasters, and high cultivation costs of the "Zhan Dong No. 2" variety [3] - The "Regulations on the Promotion of Pomegranate Industry Development" in Zaozhuang, set to take effect on December 1, 2024, is noted as the first specialized regulation for the pomegranate industry in the country [4] - The "Regulations on the Protection of Yantai Wine Production Area," effective from January 1, 2021, were established to eliminate institutional barriers and promote the development of the Yantai wine industry [4][5]

Group 1 - The article highlights the tenth anniversary of local legislative power granted to district-level cities in Shandong Province, emphasizing the development of numerous local regulations that promote unique regional products [1][9] - The establishment of specific regulations for local specialties such as Dezhou chicken, Yantai wine, Weifang kites, Rizhao green tea, Zaozhuang pomegranates, and Binzhou winter jujubes has enhanced the protection and promotion of these products [1][9] Group 2 - The Binzhou winter jujube industry has a planting area of 300,000 acres, with an annual output exceeding 600 million pounds and a total industrial output value surpassing 6 billion yuan [2][4] - The newly approved "Binzhou Winter Jujube Industry Development Promotion Regulations" will take effect on September 1, 2025, providing a legal framework for the standardization and branding of the winter jujube industry [4] - Zaozhuang's "Pomegranate Industry Development Promotion Regulations," effective December 1, 2024, is the first of its kind in the country, focusing on resource protection, cultivation management, and brand development [5] - Weifang's "Kite Cultural Industry Promotion Regulations," effective October 1, 2024, aims to address challenges in the kite industry and enhance its cultural significance [7] - Yantai's "Wine Region Protection Regulations," effective January 1, 2021, support the wine industry's development, with a comprehensive industry value exceeding 50 billion yuan [8] - Rizhao's "Rizhao Green Tea Protection Management Regulations," effective April 1, 2025, aim to enhance the quality and brand protection of Rizhao green tea, which has a total output value of 4.2 billion yuan [11]

Core Insights - The Yantai Municipal Government is hosting the 2025 International Wine Tourism Conference, highlighting Yantai's status as Asia's only "International Grape and Wine City" and its strong brand and resource advantages in the wine industry [1][2] - The conference aims to promote international cooperation in various sectors related to the wine industry, including trade, culture, education, and technology, through a series of events and activities [1][2] Group 1 - Yantai's wine industry is positioned as a key bridge for international exchange and cooperation, enhancing the city's global influence [1] - The city has actively utilized foreign diplomatic resources to promote its wine industry, organizing events such as the International Wine Culture Forum and overseas promotional activities [1][2] Group 2 - The conference will feature discussions on wine culture, tourism, and successful case studies, aiming to explore new trends and opportunities for the wine industry [2] - A dedicated foreign affairs team has been established to ensure smooth operations and personalized experiences for foreign guests, including tailored activity plans and professional support [2]