Core Insights - The 2025 Food Fresh Products Merchant Industry Conference, hosted by DreamX Technology, gathered industry elites to discuss development pain points and growth strategies in the food fresh products sector [1] - DreamX Technology's COO, Guo Xinyu, emphasized the core advantages of private domain e-commerce and its potential to reshape the industry landscape, highlighting the importance of user value in a competitive market [2] Group 1: Private Domain E-commerce Advantages - Private domain e-commerce is seen as a critical growth opportunity for brand merchants, moving from "traffic lowland" to "user value highland" [2] - DreamX Technology has served over 40,000 brands in the past eight years, achieving cumulative sales of over 1 billion items [2] - Successful case studies include "Shiguang Daoliu," which sold 300 tons of rice in a single period, and "Qiannian Zhen," which sold over 10,000 ginseng gift boxes through private domain channels [2] Group 2: Future Strategic Directions - DreamX Technology plans to focus on four key areas: 1. "Good Goods as King" strategy to enhance supply chain and develop differentiated products [3] 2. "Content Upgrade" to synchronize store owners with trends and enhance live streaming capabilities [3] 3. "AI Empowerment" to optimize various operational aspects using artificial intelligence [3] 4. "Sustainable Growth" through open ecological cooperation with diverse partners [3] Group 3: Market Trends and Opportunities - The food fresh products category faces challenges such as severe product homogenization, but consumer demand changes present new growth opportunities [6] - The health food market is expanding, with the snack market showing a compound annual growth rate of 6.5%, emphasizing health upgrades and regional characteristics [6] - The convenience food sector is expected to undergo significant changes by 2026, focusing on health and emotional satisfaction [6] Group 4: Case Studies and Future Plans - DreamX Technology aims to explore growth paths through differentiated positioning and supply chain solidification, focusing on health concepts and functional innovations [8] - A successful case study with Daxidi demonstrated a 30% increase in steak package sales and doubled sales for grilled sausage sets through effective promotional strategies [8] - The conference also outlined plans for the upcoming New Year Festival, emphasizing resource allocation and marketing support to help merchants capitalize on peak consumption seasons [8]