私域电商四大优势凸显，未来聚焦四大核心方向 近日，由梦饷科技主办的2025美食鲜品商家行业大会在上海隆重举行，作为私域电商领域的领航者，梦饷科技汇聚众多行业精英、 品牌商家代表，共同解析美食鲜品行业发展痛点与趋势机遇，发布 2026 年品类创新方向以及未来增长策略。 梦饷科技COO郭馨宇出席大会并发表主旨演讲，深度剖析了私域电商的核心优势与未来展望。"每一个电商品类都可以在私域重新火 一次 "，她指出，在公域流量竞争白热化的当下，私域电商正在重塑行业格局，从 "流量洼地" 走向 "用户价值高地"，成为品牌商家 不可错过的增长机遇。 郭馨宇表示，在拓展获客渠道、沉淀用户资产、内容价值变现以及长期用户陪伴方面，私域电商拥有核心优势，成为商家业绩增长 的确定性保证。过去八年梦饷科技服务了超4万家国内外品牌，累计销售超10亿件商品，帮助百草味、时光稻留、千年珍等众多美食 类型垂直品牌实现品销一体、极致爆发。 以"时光稻留"为例，其专注粮油行业30余年，服务超百万家庭，在与梦饷合作之后，取得单档期销售300吨大米的亮眼战绩，人参品 类领导品牌"千年珍"与梦饷联合溯源游学，推动人参礼盒订单突破10000盒，通过私域渠道开 ...

Industry Overview - The private domain e-commerce industry has evolved from a supplementary channel for brands to a significant sector alongside public domain e-commerce and live-streaming e-commerce, with a market size growth from 0.5 trillion to 3.2 trillion, representing a 540% increase [1] - The compound annual growth rate (CAGR) of private domain e-commerce over the past five years has reached 48%, significantly outpacing public domain e-commerce [1] Company Profile - Dream Xiang Technology, originally founded as "Ai Kucun" in September 2017, has transitioned from a focus on inventory clearance to a comprehensive e-commerce model covering all categories and lifecycle stages [2] - The company operates a B2R (Brands to Reseller) model, facilitating direct connections between brands and retailers, primarily within the WeChat ecosystem, with over 3 million registered store owners and sales exceeding 1 billion items [2] Market Potential - By 2027, the user base for private domain e-commerce in China is expected to surpass 940 million, with a penetration rate of approximately 67%, indicating a significant market opportunity [3] - The shift in consumer trends towards emotional value, community recognition, and trust relationships is driving the growth of private domain e-commerce [3] Strategic Initiatives - Dream Xiang Technology collaborates with over 40,000 brands across 16 core categories and has established more than 10,000 B2R flagship stores, transitioning to a dual operational model of "seasonal + regular sales" [4] - The company emphasizes the importance of content in the private domain environment, utilizing a "fear-desire-possess" content structure to enhance conversion efficiency [4] Technological Advancements - The company is investing in tools to improve operational efficiency through short videos, private domain live streaming, and AI technology, which is becoming a driving force for growth in private domain e-commerce [5] - Dream Xiang Technology is also planning to expand its international business, with an overseas platform expected to launch by the end of the year, focusing on a purchasing model for Chinese brands [6]