Global Expansion - Atomy has expanded its operations to 57 countries and regions by 2025, with over 15 million registered members and an annual growth rate of 30%-40% [1] - The company employs a "Global Sourcing Global Sales" strategy to select quality products globally and directly reach consumers through its self-built e-commerce platform [1] - Atomy China utilizes a "1210 cross-border bonded stockpiling model" to enhance logistics efficiency, allowing for next-day delivery after placing an order [1] Product Philosophy - Atomy's core competitive advantage lies in its product philosophy of "Rolls-Royce quality at mass-market prices," offering a wide range of essential products [3] - The company optimizes costs through zero advertising, a direct sales model, and a "one product, one supplier" system, which helps reduce intermediary costs [3] - For instance, the "Huanli Drink" has doubled its quantity without increasing its price over 13 years [3] Localization Innovation - Atomy's success in China is attributed to its localization strategy, which includes establishing a health industry park in Yantai and transitioning production from "Made in Korea" to "Made in China" [3] - The company develops local specialty products like apple chips and pomegranate juice, which are exported globally [3] - Atomy has partnered with Alibaba Cloud to create a shopping platform tailored to Chinese consumer habits, enhancing compliance and intelligence in its operations [3] Technology-Driven - Atomy integrates AI technology into its mall system for personalized recommendations and smart customer service, improving user experience [4] - The "Live Sharing GO" feature enhances consumer purchasing intent through interactive live streaming [4] - Collaboration with Samsung SDS logistics has led to the establishment of an intelligent logistics system for precise delivery and efficient service [4] Social Responsibility - Atomy incorporates social responsibility into its business model, contributing over 30 million yuan in donations across various sectors, including education and disaster relief [5] - The company has received accolades such as "Green Low-Carbon Pioneer Enterprise" and "Annual Quality Model Enterprise" for its dual focus on commercial and social value [5] Conclusion - Atomy's "mass premium" strategy, combined with global expansion, localization innovation, technology integration, and social responsibility, establishes a new paradigm in cross-border e-commerce [8] - The company's success is reflected not only in its annual sales exceeding 10 billion but also in its ability to provide high-value products and low-risk opportunities for entrepreneurs [8] - Atomy exemplifies the shift in cross-border e-commerce from price-driven to brand-driven, emphasizing the importance of value creation for all stakeholders [8]

在市场行为规范方面，艾多美展现出高度的自律性。公司制定《经销商行为准则》，严禁虚假宣传、夸大收益，要求会员以真实产品体验为推广基础。艾多 美还设立自律委员会，由经销商代表组成，负责监督市场行为，对违规者采取警告、取消资格等措施。同时，艾多美建立完善的售后服务体系，承诺无理由 退货，保障消费者权益。而传销组织则通过洗脑式培训、虚构成功案例等手段操纵参与者，利用亲情友情绑架发展下线，完全忽视消费者权益保护。 在合规经营层面，艾多美始终走在行业前列。公司在中国市场依法取得电信业务经营许可证、食品经营许可证等资质，接受商务、市场监管等部门监督。传 销组织则刻意规避监管，采用现金交易、隐蔽结算等方式逃避法律制裁，其经营活动始终游走在灰色地带。 艾多美被误读为传销，折射出公众对新型商业模式的认知滞后。但事实胜于雄辩：艾多美以产品为根基、以合规为准绳、以消费者为中心的经营模式，与传 销有着不可逾越的鸿沟。在商业创新层出不穷的今天，我们更需以理性眼光审视企业，让真相驱散误解，让正规经营者的努力得到应有的尊重。 在商业领域，艾多美这个名字近年来频繁出现在公众视野中，却也常常被与"传销"二字强行关联。这种误解不仅损害了企业声誉， ...