今年7月，艾多美（中国）有限公司（以下简称艾多美（中国））迎来正式开放运营五周年的重要节点。回首这五年，艾多美（中国）在竞争激烈的跨境 电商领域披荆斩棘，取得令人瞩目的成就，其发展历程中的核心精髓堪称跨国企业在中国市场可持续发展的可复制化"艾多美样本"，颇值得深入剖析与借 鉴。 NO.01 5年磨一剑，艾式炼金术 追溯艾多美（中国）五年历程，不难发现，其发展轨迹与区域经济战略深度绑定。2017年，艾多美（中国）作为山东省烟台市中韩产业园东区首个重点外 商投资项目落地，享受税收优惠、土地支持等政策倾斜。这一政策红利与营商环境的双向赋能，令艾多美（中国）得以顺利成长。 自2020年7月正式启动线上商城运营以来，艾多美（中国）在跨境电商红海中以五年时间完成从"初创企业"到"行业标杆"的跨越式发展。艾多美线上商城 产品现已超过200余款，涵盖健康食品、护肤彩妆、个人护理用品、儿童系列以及家电厨具产品等几大类别，能满足消费者多样化需求，一跃成为山东省 内单体最大的跨境电商平台企业、烟台市1210保税模式进口最大的企业、烟台市唯一一个山东省跨国公司地区总部并两次荣获"山东省重点培育跨境电商 交易服务平台"。 从政策红利到 ...

Core Insights - Atomy Co., Ltd., a South Korean cross-border e-commerce giant, has successfully established itself in the Chinese market within five years, boasting over 15 million registered members globally and becoming the only platform from Yantai listed in Shandong's 2024 e-commerce platform directory [2][5] Group 1: Business Strategy - Atomy employs a unique "1+1+1" business model, which includes launching one sales platform, building one production base, and creating one new circulation system, ensuring product quality control and rapid market response [5][10] - The company has introduced 37 new products in 2024, averaging three new products each month, enhancing opportunities for entrepreneurs [5][10] - Atomy's "大众精品" (mass premium) product strategy aims to provide better quality at the same price or reasonable prices for the same quality, focusing on consumer satisfaction and competitive positioning against traditional retail channels [7][14] Group 2: Market Positioning - Atomy has established a health industry park in Yantai, integrating logistics, e-commerce, and production facilities, which has attracted eight upstream and downstream enterprises, laying a solid foundation for Sino-Korean economic cooperation [8][10] - The company is actively developing local specialty products, such as apple chips made from Yantai apples, and plans to explore other local resources like grapes and blueberries for new product lines [10][14] Group 3: Future Plans - By 2025, Atomy aims to implement a comprehensive development strategy focusing on market, product, and brand, supported by a "百日计划" (Hundred Days Plan) to enhance partner engagement and training [14][15] - The company will introduce new nutritional products incorporating local ingredients and traditional Chinese medicine, as well as rapidly launch overseas products tailored to the Chinese market [14][15]

Global Expansion - Atomy has expanded its operations to 57 countries and regions by 2025, with over 15 million registered members and an annual growth rate of 30%-40% [1] - The company employs a "Global Sourcing Global Sales" strategy to select quality products globally and directly reach consumers through its self-built e-commerce platform [1] - Atomy China utilizes a "1210 cross-border bonded stockpiling model" to enhance logistics efficiency, allowing for next-day delivery after placing an order [1] Product Philosophy - Atomy's core competitive advantage lies in its product philosophy of "Rolls-Royce quality at mass-market prices," offering a wide range of essential products [3] - The company optimizes costs through zero advertising, a direct sales model, and a "one product, one supplier" system, which helps reduce intermediary costs [3] - For instance, the "Huanli Drink" has doubled its quantity without increasing its price over 13 years [3] Localization Innovation - Atomy's success in China is attributed to its localization strategy, which includes establishing a health industry park in Yantai and transitioning production from "Made in Korea" to "Made in China" [3] - The company develops local specialty products like apple chips and pomegranate juice, which are exported globally [3] - Atomy has partnered with Alibaba Cloud to create a shopping platform tailored to Chinese consumer habits, enhancing compliance and intelligence in its operations [3] Technology-Driven - Atomy integrates AI technology into its mall system for personalized recommendations and smart customer service, improving user experience [4] - The "Live Sharing GO" feature enhances consumer purchasing intent through interactive live streaming [4] - Collaboration with Samsung SDS logistics has led to the establishment of an intelligent logistics system for precise delivery and efficient service [4] Social Responsibility - Atomy incorporates social responsibility into its business model, contributing over 30 million yuan in donations across various sectors, including education and disaster relief [5] - The company has received accolades such as "Green Low-Carbon Pioneer Enterprise" and "Annual Quality Model Enterprise" for its dual focus on commercial and social value [5] Conclusion - Atomy's "mass premium" strategy, combined with global expansion, localization innovation, technology integration, and social responsibility, establishes a new paradigm in cross-border e-commerce [8] - The company's success is reflected not only in its annual sales exceeding 10 billion but also in its ability to provide high-value products and low-risk opportunities for entrepreneurs [8] - Atomy exemplifies the shift in cross-border e-commerce from price-driven to brand-driven, emphasizing the importance of value creation for all stakeholders [8]