大众精品

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艾多美:赢家方程式
Sou Hu Cai Jing· 2025-08-26 07:10
Core Insights - At the five-year mark, Atomy (China) has established itself as a significant player in the competitive cross-border e-commerce sector, showcasing a replicable model for multinational companies aiming for sustainable development in the Chinese market [1][2][4]. Group 1: Company Growth and Achievements - Atomy (China) has transformed from a startup to an industry benchmark within five years, benefiting from favorable policies and a supportive business environment in Yantai, Shandong Province [2][4]. - The company launched its online mall in July 2020, now offering over 200 products across various categories, making it the largest cross-border e-commerce platform in Shandong Province and the biggest importer in Yantai [2][4]. - Atomy (China) has received over a hundred awards, solidifying its status as a phenomenon in the cross-border e-commerce field [4]. Group 2: Product Strategy and Innovation - Atomy adheres to a "mass premium" strategy, focusing on providing high-quality products at competitive prices, exemplified by its flagship product, the "Hwanli Drink," which has maintained its price while increasing quantity over 13 years [10][12]. - The company emphasizes product quality through partnerships with leading research institutions, ensuring that its offerings meet high standards and consumer expectations [10][12]. - Recent innovations include the launch of an organic certified product, the fermented Noni juice, which highlights Atomy's commitment to quality and health [12][14]. Group 3: Supply Chain and Market Strategy - Atomy has developed a "Global Sourcing Global Sales" (GSGS) strategy, which integrates Korean technology with local production in China, creating a closed-loop system for product distribution [19][21]. - The company has successfully exported various products to international markets, including Malaysia, Singapore, and Australia, demonstrating its effective supply chain management [21][22]. - A logistics center built in collaboration with Samsung SDS enhances Atomy's operational efficiency and supports its cross-border e-commerce initiatives [22][24]. Group 4: Social Responsibility and Community Engagement - Atomy (China) integrates social responsibility into its business model, emphasizing a "sharing culture" that aligns with traditional Chinese values [27][29]. - The company has implemented numerous community projects, impacting over 160,000 individuals across various sectors, including education and environmental protection [31][33]. - Atomy plans to increase its focus on social initiatives, particularly in education equity and ecological conservation, reflecting its commitment to sustainable development [33][35]. Group 5: Future Outlook - The company aims to enhance its market presence by focusing on experience innovation and creating a comprehensive platform for customer engagement [38][40]. - Atomy (China) is positioned to leverage its established foundation to achieve long-term growth and success in the evolving consumer landscape [40][42].
艾多美必赢的成功法则你知道多少
Sou Hu Cai Jing· 2025-07-29 06:02
Core Insights - Atomy Co., Ltd., a South Korean cross-border e-commerce giant, has successfully established itself in the Chinese market within five years, boasting over 15 million registered members globally and becoming the only platform from Yantai listed in Shandong's 2024 e-commerce platform directory [2][5] Group 1: Business Strategy - Atomy employs a unique "1+1+1" business model, which includes launching one sales platform, building one production base, and creating one new circulation system, ensuring product quality control and rapid market response [5][10] - The company has introduced 37 new products in 2024, averaging three new products each month, enhancing opportunities for entrepreneurs [5][10] - Atomy's "大众精品" (mass premium) product strategy aims to provide better quality at the same price or reasonable prices for the same quality, focusing on consumer satisfaction and competitive positioning against traditional retail channels [7][14] Group 2: Market Positioning - Atomy has established a health industry park in Yantai, integrating logistics, e-commerce, and production facilities, which has attracted eight upstream and downstream enterprises, laying a solid foundation for Sino-Korean economic cooperation [8][10] - The company is actively developing local specialty products, such as apple chips made from Yantai apples, and plans to explore other local resources like grapes and blueberries for new product lines [10][14] Group 3: Future Plans - By 2025, Atomy aims to implement a comprehensive development strategy focusing on market, product, and brand, supported by a "百日计划" (Hundred Days Plan) to enhance partner engagement and training [14][15] - The company will introduce new nutritional products incorporating local ingredients and traditional Chinese medicine, as well as rapidly launch overseas products tailored to the Chinese market [14][15]
艾多美跨境电商领域的“大众精品”引领者
Sou Hu Cai Jing· 2025-07-02 08:51
Global Expansion - Atomy has expanded its operations to 57 countries and regions by 2025, with over 15 million registered members and an annual growth rate of 30%-40% [1] - The company employs a "Global Sourcing Global Sales" strategy to select quality products globally and directly reach consumers through its self-built e-commerce platform [1] - Atomy China utilizes a "1210 cross-border bonded stockpiling model" to enhance logistics efficiency, allowing for next-day delivery after placing an order [1] Product Philosophy - Atomy's core competitive advantage lies in its product philosophy of "Rolls-Royce quality at mass-market prices," offering a wide range of essential products [3] - The company optimizes costs through zero advertising, a direct sales model, and a "one product, one supplier" system, which helps reduce intermediary costs [3] - For instance, the "Huanli Drink" has doubled its quantity without increasing its price over 13 years [3] Localization Innovation - Atomy's success in China is attributed to its localization strategy, which includes establishing a health industry park in Yantai and transitioning production from "Made in Korea" to "Made in China" [3] - The company develops local specialty products like apple chips and pomegranate juice, which are exported globally [3] - Atomy has partnered with Alibaba Cloud to create a shopping platform tailored to Chinese consumer habits, enhancing compliance and intelligence in its operations [3] Technology-Driven - Atomy integrates AI technology into its mall system for personalized recommendations and smart customer service, improving user experience [4] - The "Live Sharing GO" feature enhances consumer purchasing intent through interactive live streaming [4] - Collaboration with Samsung SDS logistics has led to the establishment of an intelligent logistics system for precise delivery and efficient service [4] Social Responsibility - Atomy incorporates social responsibility into its business model, contributing over 30 million yuan in donations across various sectors, including education and disaster relief [5] - The company has received accolades such as "Green Low-Carbon Pioneer Enterprise" and "Annual Quality Model Enterprise" for its dual focus on commercial and social value [5] Conclusion - Atomy's "mass premium" strategy, combined with global expansion, localization innovation, technology integration, and social responsibility, establishes a new paradigm in cross-border e-commerce [8] - The company's success is reflected not only in its annual sales exceeding 10 billion but also in its ability to provide high-value products and low-risk opportunities for entrepreneurs [8] - Atomy exemplifies the shift in cross-border e-commerce from price-driven to brand-driven, emphasizing the importance of value creation for all stakeholders [8]