熊猫阿叻

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庆祝中新友谊,凯德集团对自创IP形象升级
Jing Ji Wang· 2025-08-04 01:29
Group 1 - The core idea of the article is the relaunch of the IP "Panda Ah Le" by CapitaLand, symbolizing the friendship between China and Singapore, coinciding with the 35th anniversary of diplomatic relations between the two countries [1][3] - The IP was co-created with students from Hope Primary School, reflecting CapitaLand's commitment to community engagement and cultural exchange [1] - The upgraded image of "Panda Ah Le" aims to resonate with current consumer market trends and emotional values, focusing on themes of care, friendship, happiness, and connection [3] Group 2 - CapitaLand's activities with "Panda Ah Le" will take place in major Chinese cities such as Beijing, Shanghai, and Chengdu, highlighting the company's strategic approach to engage with local markets [3] - Singapore has been China's largest trading partner for 12 consecutive years, indicating a strong economic relationship that CapitaLand is leveraging through its initiatives [3] - The activities involving "Panda Ah Le" will also extend to CapitaLand's residential projects in cities like Beijing, Chongqing, Guangzhou, Hangzhou, and Wuhan, showcasing the company's extensive market presence [3]
中新建交35周年,凯德集团自创IP焕新亮相
Nan Fang Du Shi Bao· 2025-08-03 13:56
Group 1 - The core idea of the news is the relaunch of the upgraded IP "Panda Ah Le" by CapitaLand, coinciding with the 35th anniversary of diplomatic relations between China and Singapore, and the celebration of its 30th anniversary in China [1][3] - "Panda Ah Le" was co-created with students from CapitaLand Hope School, symbolizing the growth alongside China and the friendship between China and Singapore [1][3] - The upgraded 3D plush version of "Panda Ah Le" aims to resonate with audiences through its cute and lively design, enhancing emotional connections [2][3] Group 2 - CapitaLand is a well-known diversified real estate group based in Singapore, focusing on property asset management and development across 45 countries and 270 cities [3] - The company is committed to fostering China-Singapore cooperation and communication, with plans to celebrate the enduring friendship between the two nations in August [3] - The "Panda Ah Le" IP is rooted in CapitaLand's involvement in panda conservation efforts in China, using the panda as a symbol to represent its long-term commitment to building bridges between China and Singapore [3]
看好中国消费市场机遇 跨国公司“焕新”自创IP
Zheng Quan Shi Bao Wang· 2025-08-01 12:37
Core Viewpoint - CapitaLand Group's IP "Panda Ah Le" is being relaunched with a new image, symbolizing the friendship between China and Singapore, coinciding with the 35th anniversary of diplomatic relations between the two countries [1] Group 1: Company Initiatives - The IP was co-created with students from Hope Primary School, reflecting a commitment to community engagement and cultural exchange [1] - The upgraded image of the IP is based on deep insights into current consumer market trends and audience needs, focusing on emotional value [1] Group 2: Market Context - Singaporean investments in China have been steadily increasing, with China being Singapore's largest trading partner for 12 consecutive years since 2013 [1] - The bilateral trade volume between China and Singapore is projected to reach $111.1 billion in 2024 [1]
凯德集团自创IP“熊猫阿叻”再度亮相
Bei Jing Shang Bao· 2025-08-01 04:28
Group 1 - The core concept of the article revolves around the re-launch of the IP "Panda A Le" by CapitaLand, which is set to debut in August 2024 after a year of absence [1] - "Panda A Le" is co-created by CapitaLand in collaboration with students from CapitaLand Hope School, showcasing local characteristics in popular tourist spots in Beijing, Chengdu, and Shanghai [1] Group 2 - The IP's image upgrade is based on CapitaLand's deep insights into current consumer market trends and audience needs, focusing on emotional value as a core element [2] - The emotional expressions of "care, friendliness, happiness, and connection" are strengthened to enrich the personality of "Panda A Le," injecting new vitality into the IP and providing emotional satisfaction to consumers [2]