这年头，"年轻"和"中产"俩金字招牌，都不够香了？ 连曾经挤破头也要混进年轻人鞋柜的斯凯奇，最近也铆足了劲儿，直奔广场舞C位——银发赛道，去抢"爹妈粉"了。 来源：36氪 没哄动年轻人的斯凯奇， 一脚蹬进老年赛道。 文｜阿瑞 编辑｜安菲尔德 来源｜惊蛰青年（ID：wakinglism） 封面来源｜企业官方 业绩承压，增长乏力，拓客不易，人艰不拆。 2025年上半年，斯凯奇在全球狂揽48.5亿美元，销售额同比增长10%，亚太市场更是涨势喜人（同比增长15.8%），可一向最具潜力的中国市场却落后 了：继2024年四季度销售额下滑11.5%后，2025年上半年销售额同比再次下滑12.1%。与其他区域的增长相比，中国市场竟成了"拖油瓶"。 耐人寻味的是，今年8月，斯凯奇官宣影帝梁朝伟担任亚太区品牌代言人，还上新了以"舒适"为主题的宣传片。然而叛逆网友的观后感却截然不同。有人 说："或许品牌想要一种松弛感，但不知道的还以为是足力健广告。"更有人锐评："（片子）有种淡淡的老登味。" 款"。（图/斯凯奇广告截图） 最近，许多爸妈穿上了"梁朝伟同 多年来，由于消费者根深蒂固的"中穿不中看"刻板印象，斯凯奇本就被戏称为"老人鞋 ...

以下文章来源于惊蛰青年 ，作者阿瑞 惊蛰青年 . 一座Z世代博物馆。 没哄动年轻人的斯凯奇， 一脚蹬进老年赛道。 文 ｜ 阿瑞 编辑 ｜ 安菲尔德 来源｜ 惊蛰青年（ID： wakinglism ） 封面来源 ｜ 企业官方 这年头，"年轻"和"中产"俩金字招牌，都不够香了？ 连曾经挤破头也要混进年轻人鞋柜的斯凯奇，最近也铆足了劲儿，直奔广场舞C位——银发赛道，去抢"爹妈粉"了。 业绩承压，增长乏力，拓客不易，人艰不拆。 2025年上半年，斯凯奇在全球狂揽48.5亿美元，销售额同比增长10%，亚太市场更是涨势喜人（同比增长15.8%），可一向最具潜力的中国市场却落后 了：继2024年四季度销售额下滑11.5%后，2025年上半年销售额同比再次下滑12.1%。 与其他区域的增长相比，中国市场竟成了"拖油瓶"。 耐人寻味的是，今年8月，斯凯奇官宣影帝梁朝伟担任亚太区品牌代言人，还上新了以"舒适"为主题的宣传片。然而叛逆网友的观后感却截然不同。有人 说："或许品牌想要一种松弛感，但不知道的还以为是足力健广告。"更有人锐评："（片子）有种淡淡的老登味。" 最近，许多爸妈穿上了"梁朝伟同款"。（图/斯凯奇广告截图） 多年 ...

Group 1 - Skechers has announced a merger deal valued at $9 billion with 3G Capital, which has received all necessary regulatory approvals and is expected to close on September 12, 2025. Following the completion, Skechers will go private and its existing shares will be canceled [2][4] - The acquisition price is set at $63 per share, representing a 28% premium, totaling $9.42 billion. After the deal, Skechers' common stock will no longer be listed on the New York Stock Exchange [4] - Skechers reported a 13.1% year-over-year increase in sales for Q2 of fiscal year 2025, reaching $2.44 billion, and a 21.5% increase in net profit to $170.5 million. For the first half of the year, sales grew by 10% to $4.852 billion, with net profit increasing by 7.5% to $373 million [6] Group 2 - Skechers' sales in the Americas increased by 4.6% to $2.217 billion in the first half of the year, while EMEA sales surged by 29.4% to $1.45 billion. However, sales in the Asia-Pacific region grew only 1.4% to $1.185 billion, with a notable 8.2% decline in revenue from the Chinese market [6] - The company has appointed actor Tony Leung as the brand ambassador for the Asia-Pacific region, marking its largest endorsement deal in China to date. This partnership aims to explore the concept of comfort, aligning with Skechers' brand DNA [7] - Skechers has shifted its marketing strategy to target the high-end consumer segment, moving away from its previous focus on mid-range pricing and value. This change is partly in response to increased tariffs affecting its cost structure, which may force the company to pursue a more premium positioning [9]