Group 1 - Skechers has announced a merger deal valued at $9 billion with 3G Capital, which has received all necessary regulatory approvals and is expected to close on September 12, 2025. Following the completion, Skechers will go private and its existing shares will be canceled [2][4] - The acquisition price is set at $63 per share, representing a 28% premium, totaling $9.42 billion. After the deal, Skechers' common stock will no longer be listed on the New York Stock Exchange [4] - Skechers reported a 13.1% year-over-year increase in sales for Q2 of fiscal year 2025, reaching $2.44 billion, and a 21.5% increase in net profit to $170.5 million. For the first half of the year, sales grew by 10% to $4.852 billion, with net profit increasing by 7.5% to $373 million [6] Group 2 - Skechers' sales in the Americas increased by 4.6% to $2.217 billion in the first half of the year, while EMEA sales surged by 29.4% to $1.45 billion. However, sales in the Asia-Pacific region grew only 1.4% to $1.185 billion, with a notable 8.2% decline in revenue from the Chinese market [6] - The company has appointed actor Tony Leung as the brand ambassador for the Asia-Pacific region, marking its largest endorsement deal in China to date. This partnership aims to explore the concept of comfort, aligning with Skechers' brand DNA [7] - Skechers has shifted its marketing strategy to target the high-end consumer segment, moving away from its previous focus on mid-range pricing and value. This change is partly in response to increased tariffs affecting its cost structure, which may force the company to pursue a more premium positioning [9]