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京东618带来父亲节送礼超全攻略 海澜之家POLO衫、李宁羽毛球拍等送到爸爸心坎上
Group 1 - The core idea of the articles revolves around the increasing popularity of gifts for Father's Day, with significant growth in search volumes for related products on platforms like JD.com [1][4][6] - JD.com reports a 32-fold year-on-year increase in searches for "Father's gifts," indicating a strong consumer interest in purchasing gifts for fathers [1] - Various categories of gifts are highlighted, including men's belts, fishing gear, and sports equipment, with notable double-digit growth in sales for these items [1][4][6] Group 2 - Specific products such as the Hai Lan Zhi Jia men's belt and wallet are emphasized for their practicality and style, catering to different occasions [3] - For sports enthusiasts, JD.com showcases popular fishing equipment and sports apparel, with discounts available during the Father's Day promotion [4] - High-end accessories like BOSS ties and Tissot watches are recommended for fathers who appreciate a refined lifestyle, along with unique gifts like gold coins for sentimental value [7] Group 3 - The promotion period coincides with JD.com's 618 shopping festival, offering various discounts and deals to attract consumers [1][9] - The campaign encourages consumers to explore gift options through the JD app, highlighting multiple promotional offers such as discounts and cross-store savings [9]
683亿,斯凯奇要卖了
3 6 Ke· 2025-05-07 12:14
3G资本拟94亿美元(约合人民币683亿元)收购鞋业大厂斯凯奇。 这笔交易预计在今年第三季度完成。收购完成后,斯凯奇将退市。 消息传出后,周一斯凯奇股价大涨了25%。 -01 - 斯凯奇,不用过多介绍,相信很多朋友都穿过它家的健步鞋:很丑、但舒服得让人欲罢不能。 斯凯奇的成功,在于差异化的市场定位策略,避开了耐克和阿迪达斯主打的专业运动领域,专注于日常休闲,以"轻便、好走路、长时间穿脚不累"为卖 点,收获了一大批粉丝。在美国市场,斯凯奇已成为仅次于耐克的第二大休闲鞋品牌。 除了舒适,斯凯奇最大的优势是性价比。斯凯奇的产品定价通常低于耐克和阿迪达斯,主要集中在300至600元人民币之间。在中国,这个价格不仅低于耐 克、阿迪达斯,甚至低于安踏、李宁。 "舒适+性价比"让斯凯奇在市场杀出一条自己的路。 在2020-2024年间,斯凯奇全球销售额从约46亿美元增长至约90亿美元,短短四年内差不多翻了一倍。其中在2024年的销售额同比增长12.1%,增速超过耐 克和阿迪达斯。 斯凯奇2025年一季度实现销售额24.1亿美元,较2024年同期增长7.1%,实现利润2.024亿美元,略低于去年同期的2.066亿美元。 自从 ...