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拱墅:美味“下楼”,价格更亲民
Hang Zhou Ri Bao· 2025-07-15 02:42
Core Insights - The article highlights the trend of high-end hotels in Hangzhou, such as Zhejiang Hotel and Dongxi Chaoyan, launching outdoor food stalls to cater to the growing demand for convenient and affordable dining options among urban residents [4][5][7]. Group 1: Hotel Initiatives - Zhejiang Hotel has started an outdoor food stall selling various cooked dishes, responding to a decline in dine-in traffic, with prices adjusted to be more affordable, attracting positive customer feedback [5][6]. - Dongxi Chaoyan Hotel has creatively set up outdoor stalls in a technology park, initially planned for three days a week but expanded to six days due to high demand from local office workers [7][8]. Group 2: Customer Experience - Customers appreciate the convenience of purchasing freshly prepared meals from hotel kitchens, with offerings like marinated duck and crayfish available at reasonable prices, enhancing their dining experience [4][5]. - The outdoor stalls provide an opportunity for customers to enjoy restaurant-quality meals without the hassle of cooking at home, with a focus on hygiene and quality [7][8]. Group 3: Market Response - The outdoor food stall model is seen as a way to boost both takeaway and dine-in sales for hotels, with plans to promote this model to other restaurants in the area if successful [8].