家住沈阳市铁西区的黄凤军和朋友们在沈阳盛京大天地购物时，意外发现商场多了几排新档口。这 些档口展销水果、粮油、熟食等各类年货，而且几乎每个档口都有主播在直播带货。"味道不错，形式 也挺新颖。"黄凤军尝了一小碗试吃的凉皮后说。 省商务厅相关负责人介绍，本次年货节将持续至1月30日。辽宁各地500余种品质年货在抖音电商平 台线上集中展销15天，并在盛京大天地开展为期10天的线下体验展销。抖音电商将邀请50余位达人主播 参与，通过短视频预热、直播带货、话题互动等形式，展示辽宁特色产品的品质与文化内涵。 抖音电商相关负责人称，此次活动中，抖音电商优化端内资源布局，全面提升活动传播力与转化效 能。开屏广告定向覆盖沈阳，以动态、互动形式推送，用户可一键直达活动页面，并将开设活动专区， 联动"网购好辽品"话题，整合辽宁优质直播间、特色短视频和商家店铺，多入口引导流量。 在辽宁，线下与线上消费正在互促共进。1月15日，正值"九九消费季"活动期间，由省商务厅与抖 音电商联合主办的"源起好地方 网购好辽品"辽宁品质电商抖音商城年货节在沈阳盛京大天地拉开帷 幕。活动结合春节消费旺季，以"源起好地方 网购好辽品"为主题，线上线下联动 ...

Core Viewpoint - Aldi is expanding its presence in East China with the opening of new stores in Suzhou and Wuxi, aiming to reach a total of 76 stores nationwide by July 2025, with a strong performance in these new locations compared to existing stores in Shanghai [2][3]. Expansion Strategy - Aldi's new stores in Suzhou and Wuxi are strategically located in high-traffic areas, indicating a focused approach to site selection as it expands beyond Shanghai [3]. - The company has experienced significant sales performance in its new stores, with early results placing them among the top three in sales within Aldi's existing store network [3]. Market Factors Supporting Growth - The competitive landscape in East China is less intense compared to Shanghai, allowing Aldi to operate with lower rental and labor costs, which is beneficial for its community-focused business model [5][6][8]. - Aldi's unique business model, which includes a focus on high-quality, low-priced products, is relatively rare in the Chinese market, providing a competitive edge as it enters less saturated markets [8][10]. Brand Influence - Aldi's brand recognition, built through its successful operations in Shanghai, is expected to facilitate its expansion into East China, leveraging established supply chains and consumer familiarity [12][13][14]. - The company has achieved a significant market penetration in Shanghai, with a reported 38% year-on-year growth in fresh food sales and nearly 25% of Shanghai households purchasing fresh food from Aldi [12]. Supply Chain Efficiency - Aldi has localized its supply chain, with over 80% of its suppliers being domestic, which enhances its operational efficiency in the East China market [15]. - The company has established a logistics network centered around Shanghai, ensuring efficient supply chain management for its new stores in Jiangsu [16]. Development Strategy - Aldi's approach in China is characterized by a "heavy asset" strategy, focusing on substantial investments in logistics and store infrastructure rather than a light asset model [18][19]. - The company continues to prioritize high-traffic and convenient locations for its stores, which aligns with its operational model and market strategy [21][22]. Differentiation Strategy - Aldi emphasizes differentiation through various strategies, including no membership fees, small packaging options, a focus on a limited number of high-quality SKUs, and a strong presence of private label products [27][28][29]. - The company aims to enhance customer experience through self-checkout systems, positioning itself as a leader in automation within the community retail sector [25].