有次在广东跟朋友聊到上世纪九十年代的爱多VCD，它的老板胡志标曾跟段永平一起竞标央视的广 告，他对于段永平的魄力和胆量是非常佩服的。 别人的教训就是自己的座右铭。爱多红极一时，曾经无限风光，年销售额16亿，请成龙做广告代言人， 成为央视标王，产品供不应求。 大成之后是大败，爱多的败因很多，比如管理不善、制度不合理、任人唯亲等，但归根结底是老板自身 的局限性。 在那个激情燃烧的创业岁月，有人失败了，也有人成功了，成败背后都有其根由。 成败同源，这个"源"就是老板的理念合理性。 爱多当年之所以能一炮而红，关键原因就是胡志标选择了跟强者合作，比如央视、成龙、张艺谋等合作 伙伴，尽管成本高，但非常值得。 化友为敌是平庸，化敌为友才是高明。 但很多老板不是这样的思路和境界，他们不怎么愿意跟强者合作，比如我听某老板说自己不喜欢别人的 态度，他觉得对方不尊重自己，这更多是面子观吧。 其实做生意就是利弊取舍，如果真的算账算透了也就晓得怎么选择是合理了。 "我们强调聚焦，聚焦后我们还是需要很多东西，就去和别人战略合作，而且是真心诚意的合作，我们 就有帮手去抵抗国际上的压力。" 想起来自己曾经的失误，如果早明白这个道理，那至少可 ...

Core Insights - The article discusses the historical context of economic development in China during the late 20th century, highlighting the rise and fall of various entrepreneurs and businesses, emphasizing the importance of strategic foresight in sustaining success. Group 1: Entrepreneurial Behavior - Many entrepreneurs in the 1980s and 1990s exhibited reckless behavior, leading to both rapid wealth accumulation and eventual decline, often failing to maintain their status over time [1] - The concept of "small wealth contentment" is introduced, indicating that many entrepreneurs lacked the ambition and strategic vision necessary for long-term success [3] Group 2: Strategic Vision - The article emphasizes that successful businesses must prioritize customer value and satisfaction, suggesting that a lack of strategic foresight can lead to missed opportunities [5] - The case of Huawei is presented, illustrating how the company focused on research and development rather than opportunistic ventures, which ultimately proved beneficial in the long run [5][10] Group 3: Case Studies of Failure - The rise and fall of Aido VCD is highlighted as an example of how a lack of strategic planning can lead to failure, despite initial marketing success [7] - The article argues that without a solid management structure and strategic direction, even successful companies can collapse when faced with market competition [7][10] Group 4: Long-term Success - The article concludes that true success is measured not by fleeting popularity but by the ability to adapt and thrive over time, emphasizing the need for visionary leadership [8][10] - It stresses that management and service capabilities cannot be easily acquired and must be developed internally to sustain growth [10]