Core Insights - Airbnb is expanding its offerings beyond accommodation to include local experiences and services, aiming to enhance user engagement and connection with local cultures [3][12][69] - The new services address the common pain point of inadequate hospitality in vacation rentals, with initial offerings including private chefs, photography, and wellness services [5][12][72] - The company is focusing on high-frequency local living experiences to drive engagement, especially as international travel from China is on the rise, with a reported 25% increase in bookings [20][76] Service Offerings - Airbnb has launched ten categories of services, with most starting below $50, featuring professionals like Michelin-star chefs and personal trainers [5][72] - The service aims to provide convenience and enhance the overall travel experience by allowing users to book local services directly through the app [5][12] Experience Projects - The experience offerings are designed to connect travelers with local culture through unique activities, available in over 650 cities globally [12][20] - Experiences include culinary tours, outdoor activities, and art workshops, emphasizing the importance of local insights and connections [15][20][68] - The company aims to create deep connections between travelers and local communities, moving away from superficial tourist experiences [19][69] Market Trends - There is a growing trend among Chinese travelers towards interest-driven travel, with a focus on food, culture, and nature [20][76] - Airbnb's research indicates that 95% of Chinese travelers are likely to book experience projects during their trips, highlighting a significant market opportunity [76] Strategic Goals - Airbnb's strategy includes enhancing user engagement through innovative service offerings and experiences, aiming to redefine the travel experience [69][75] - The company is focused on integrating these new offerings into its existing platform to improve user experience and satisfaction [73][75] - Future growth is expected to come from expanding service and experience offerings, which are anticipated to positively impact core accommodation bookings [75][76]

与此同时，全新「爱彼迎体验」通过深度文化、美食、户外活动等多元项目，帮助用户"像当地人一样生活"。全球调研显示，近95%中国用户旅行时会预订 体验项目，且60%将"原汁原味"作为重要标准。 夏季出境游趋势显示，中国用户搜索热度同比激增超2倍，亚太地区尤其日本、韩国热度增长超3倍，Z世代搜索活跃度同比增近3倍。四大趋势凸显深度旅 行需求：以"食"为先的意大利博洛尼亚搜索量同比飙升20倍；日本濑户内艺术节带动高松热度增3倍；韩流演唱会拉动仁川、高阳搜索量暴涨；日本熊野古 道徒步与意大利撒丁岛水上运动搜索量分别增长近4倍和6倍。 孔直秋表示，爱彼迎致力于打造"旅行全能生态"，让用户无论身在何处都能感受"家"的自在，进一步融入生活方式。 调研显示，超80%中国受访者希望预订房源时同步添加服务，其中Z世代与家庭用户需求尤为突出，上门私宴、摄影、SPA等服务成热门之选。 【环球网科技报道 记者 王楠】 5月21日，爱彼迎宣布推出全新产品战略，以"不止于住宿"为核心，通过「爱彼迎服务」与「爱彼迎体验」两大创新板块，结 合一站式App升级，助力旅行者从"住得好"迈向"玩得深"，正式开启深度旅行时代。 爱彼迎中国业务负责人孔直 ...

Core Insights - Airbnb is launching a new product innovation called "Airbnb Services" and an upgraded "Airbnb Experiences" to enhance travel experiences beyond just accommodation [1][3] - The new offerings aim to redefine Airbnb's role in travel, shifting from merely booking stays to planning entire journeys, catering specifically to the desires of Chinese travelers [1][3] Group 1: Airbnb Services - The newly launched "Airbnb Services" includes a variety of offerings such as meals, massages, and photography, with over 80% of Chinese respondents expressing interest in adding services when booking accommodations [3] - The top five most popular service categories among Chinese travelers are private dining, simple meals, photography, massages, and spa treatments, reflecting their preferences for food, photography, and wellness [3] Group 2: Airbnb Experiences - The redefined "Airbnb Experiences" encompasses cultural activities, culinary tours, cooking classes, and outdoor adventures, allowing travelers to connect deeply with their destinations [5] - Nearly 95% of Chinese respondents indicated they would book experience projects while traveling, with 60% prioritizing "authenticity" in their search for experiences [5] Group 3: Trends in Chinese Travelers - There is a significant increase in outbound travel searches from Chinese travelers, with a growth rate exceeding 200% year-on-year, particularly in the Asia-Pacific region, with Japan and South Korea seeing over 300% growth [7] - The primary motivation for Chinese travelers is experiencing local cuisine, with searches for Bologna, Italy, skyrocketing nearly 2000% due to its association with authentic pasta [8] - Cultural consumption is on the rise, with younger travelers willing to spend on artistic experiences, as evidenced by the increased interest in events like the Setouchi International Art Festival [8] - The popularity of K-pop and related events has led to a surge in searches for destinations hosting concerts, with some locations seeing increases of over 4000% [9] - Nature and outdoor activities are driving travel trends, particularly among Gen Z travelers, with destinations like Kumano Kodo in Japan experiencing nearly 400% growth in interest [10]

作者 董雨晴 当美国年轻人开始放弃诗和远方，全球最大的短租平台决定把触角伸向用户的其他生活服务。 5月14日，Airbnb在洛杉矶发布近十年最激进的战略升级：在核心房源业务外，新增"爱彼迎服务"和"爱彼迎体验"两大板块。前者 覆盖私人主厨、健身教练等10大生活服务品类，后者集结米其林厨师、明星私教等达人资源，支持用户本地化消费——即使不出 门旅行，也能在自家客厅享受米其林大餐。 在发布会后，凤凰网科技和Airbnb爱彼迎首席财务官 Ellie Mertz进行了一场面对面的交流。她谈及了这场大升级背后Airbnb的思 考和挑战。房源运营一直是Airbnb的强项，生活服务本身也考验着平台的运营能力。为此，Airbnb特别组建了全新团队，他们预 计将在2025年为这个大更新持续投入2亿美元。 01 美国人不爱旅游了？没关系，也可以干点"别的" 疫情之后，全球曾迎来一次旅游市场的大爆发。这让作为旅游服务平台之一的Airbnb 2024年度总预订金额直接增长了13.4%。亚 太地区更是表现惊人，中国游客出境游的预订量同比增长了25%。 然而热闹仅持续了一年多，增长就开始急剧放缓。去年暑期，Airbnb曾预警表示，尽管当 ...

新浪科技讯 5月14日上午消息，新浪科技获悉，爱彼迎App应用程序全面焕新，并推出"爱彼迎服务""爱 彼迎体验"全新服务。 据悉，应用程序全面焕新，对"探索""行程""个人资料""消息"等模块都进行了更新，能让旅行者一站式 预订房源、服务与体验，轻松开启原汁原味的旅行。 "爱彼迎服务"则是甄选优质服务，让旅行者收获更特别的住宿体验。首批上新将在全球 260 个城市，涵 盖十大类别，包括私人厨师、摄影、SPA等项目。未来，用户可以在爱彼迎 App 上解锁更多提供服务项 目的城市，并发现新上线的服务。 "爱彼迎体验"则是让用户与深谙本土风貌的当地人一同深入探索城市魅力，首批发布的体验项目遍布全 球 650 个城市，且每日上新不断。例如，目前旅行者可以体验在法国巴黎著名的 French Bastards 面包店 跟大厨 Raphaelle Elbaz 学习制作法式甜点，或在里约热内卢倍受欢迎的 Leblon 海滩与奥运会选手 Carol Solberg 一起打沙滩排球等。 对于本次更新，Airbnb 爱彼迎联合创始人兼首席执行官 Brian Chesky 表示：" 17 年前，爱彼迎改变了人 们的旅行方式。如今，爱 ...