新京报贝壳财经讯（记者王真真）8月7日，美国共享住宿平台Airbnb（爱彼迎）发布2025年二季度报 告。报告期内，爱彼迎总收入约31亿美元，同比增长13%；净利润约6.42亿美元，同比增长16%，净利 润率达21%；经调整EBITDA（息税折旧及摊销前利润）约10亿美元，同比增长17%。 此外，今年第二季度爱彼迎的住宿（间夜量）和体验预订达1.34亿单，同比增长7%；预订总额达235亿 美元，同比增长11%。其中国际新兴市场持续增长势头，以客源地计算，爱彼迎新兴市场的间夜预订量 已经连续六个季度保持强劲增长。 今年五月，爱彼迎全新推出"爱彼迎服务"和"爱彼迎体验"，进一步拓展产品边界，打造超越住宿的多元 平台。爱彼迎表示，新业务已初见成效，市场认知度稳步提升，用户反馈积极，潜在房东/达人的兴趣 也远超预期。尽管仍处于早期阶段，我们相信这些新业务将成为驱动爱彼迎长期可持续增长的重要引 擎。 新京报贝壳财经记者注意到，今年第二季度，爱彼迎的总成本和费用同比增长10.35%至24.84亿美元， 其中产品开发费用同比增长17.53%至6.1亿美元，销售和营销费用同比增长21%至1.18亿美元。 此外，第二季度，爱彼 ...

北京时间8月7日，全球民宿平台 Airbnb爱彼迎发布了2025年第二季度财务业绩。财报显示，该公司报告期内营收 达31亿美元，同比增长13%，主要得益于住宿预订量的增长、平均间夜房价（"ADR"）的小幅上涨以及复活节的 时间因素影响。同期净利润达6.42亿美元，同比增长16%，净利润率达到21%。 | | Airbnb 爱彼迎-民宿预订 | | | | --- | --- | --- | --- | | | 和旅游短租 | | | | | Airbnb, Inc. | | | | | | | F | | 16万个评分 | 年龄 | 排行榜 | 开发 | | 4.8 | 4+ | #41 | D | | ★★★★★ | ਸੇ | 旅游 | Airbnk | 据统计，爱彼迎二季度的房源间夜和体验预订量达到1.34亿，同比增长7%，其中5月和6月的预订同比增长率都超 过了第一季度。从客源地看，拉丁美洲和亚太地区的增长最为显著，分别为10%-19%、15%-20%。新兴市场的间 夜预订量已经连续六个季度保持增长，增速约为核心市场的两倍。这一持续增长得益于平台深耕产品本地化、专 注提升品牌认知度，并推动重点市场流量增 ...

Core Insights - Airbnb is expanding its offerings beyond accommodation to include local experiences and services, aiming to enhance user engagement and connection with local cultures [3][12][69] - The new services address the common pain point of inadequate hospitality in vacation rentals, with initial offerings including private chefs, photography, and wellness services [5][12][72] - The company is focusing on high-frequency local living experiences to drive engagement, especially as international travel from China is on the rise, with a reported 25% increase in bookings [20][76] Service Offerings - Airbnb has launched ten categories of services, with most starting below $50, featuring professionals like Michelin-star chefs and personal trainers [5][72] - The service aims to provide convenience and enhance the overall travel experience by allowing users to book local services directly through the app [5][12] Experience Projects - The experience offerings are designed to connect travelers with local culture through unique activities, available in over 650 cities globally [12][20] - Experiences include culinary tours, outdoor activities, and art workshops, emphasizing the importance of local insights and connections [15][20][68] - The company aims to create deep connections between travelers and local communities, moving away from superficial tourist experiences [19][69] Market Trends - There is a growing trend among Chinese travelers towards interest-driven travel, with a focus on food, culture, and nature [20][76] - Airbnb's research indicates that 95% of Chinese travelers are likely to book experience projects during their trips, highlighting a significant market opportunity [76] Strategic Goals - Airbnb's strategy includes enhancing user engagement through innovative service offerings and experiences, aiming to redefine the travel experience [69][75] - The company is focused on integrating these new offerings into its existing platform to improve user experience and satisfaction [73][75] - Future growth is expected to come from expanding service and experience offerings, which are anticipated to positively impact core accommodation bookings [75][76]

Core Insights - The upcoming Dragon Boat Festival is expected to see a surge in outbound travel, with a more than 200% year-on-year increase in search interest among Chinese travelers, particularly in the Asia-Pacific region, with Japan and South Korea seeing over 300% growth [1][2] - Chinese travelers are increasingly seeking immersive experiences that allow them to connect deeply with their destinations, marking the arrival of a new era of travel focused on depth rather than just sightseeing [1][4] Group 1: Travel Trends - The top ten outbound travel destinations for early summer include Japan, South Korea, France, Italy, the United States, the United Kingdom, Spain, Thailand, Malaysia, and Switzerland, with European destinations gaining significant popularity [2] - The Z generation is driving the growth of outbound travel, with their search activity on Airbnb increasing nearly threefold compared to other age groups [2][3] - Four major interest trends have emerged among Chinese travelers: local cuisine, art and culture, concert attendance, and nature experiences [2][3] Group 2: Experience Economy - The experience economy is becoming a key growth driver for travel platforms and hotel brands, with Airbnb launching new services to enhance the "stay and play" experience for travelers [4][5] - Nearly 95% of surveyed Chinese respondents indicated they would book experience projects while traveling, with 85% stating they have traveled specifically for an experience or activity [4][5] - The demand for authentic experiences is particularly strong among the Z generation and families, with 60% of respondents prioritizing "authenticity" when searching for experiences [4][5] Group 3: Business Strategy - Airbnb aims to leverage high-frequency experience offerings to boost its lower-frequency accommodation business, creating a "one-stop travel" booking experience [6][7] - The integration of accommodation and experience bookings is seen as a necessary evolution in the travel market, with platforms increasingly focusing on providing comprehensive travel solutions [6][7] - The rise of experience-driven travel is prompting various hotel brands and platforms to enhance their offerings, with unique experiences leading to higher booking conversion rates [7][8]

Core Insights - Airbnb has launched a new product strategy centered around "beyond accommodation," introducing "Airbnb Services" and "Airbnb Experiences" to enhance travelers' experiences from "staying well" to "playing deeply" [1][3] - The summer product release aims to redefine Airbnb's offerings from booking "accommodation" to booking "entire journeys," optimizing travel quality for Chinese travelers seeking authentic experiences [1][3] Group 1: User Preferences and Trends - Over 80% of Chinese respondents expressed a desire to add services when booking accommodations, with Gen Z and family users showing particularly strong demand for services like private dining, photography, and spa treatments [3] - Nearly 95% of Chinese users book experience projects while traveling, with 60% prioritizing "authenticity" as a key standard [3] Group 2: Travel Trends and Insights - The trend for summer outbound travel shows a more than 200% year-on-year increase in search interest among Chinese users, with the Asia-Pacific region, especially Japan and South Korea, experiencing over 300% growth [3] - Four key trends highlight the demand for deep travel experiences: Bologna, Italy, saw a 20-fold increase in search volume; the Setouchi Art Festival in Japan led to a 3-fold increase in Takamatsu's search interest; K-pop concerts drove a surge in searches for Incheon and Goyang; and searches for Japan's Kumano Kodo hiking and Sardinia's water sports grew nearly 4 times and 6 times, respectively [3] Group 3: Strategic Vision - Airbnb aims to create a "comprehensive travel ecosystem," allowing users to feel at home no matter where they are, further integrating into their lifestyles [3]

Core Insights - Airbnb has evolved from a platform for booking accommodations to a comprehensive travel experience provider, integrating unique lodging, personalized services, and local experiences into a single platform [2][4][9] - The company aims to leverage AI technology to enhance user experience, primarily through backend applications that recommend destinations and experiences tailored to individual preferences [5][7] - The rise of Generation Z as a significant consumer group is influencing Airbnb's offerings, with a focus on authentic experiences that resonate with their desire for real-world engagement [8][9] Group 1: Company Evolution - Airbnb currently boasts over 8 million listings globally, emphasizing the importance of travel experiences in its service model [3] - The introduction of "Airbnb Services" allows users to book additional services like personal chefs and fitness trainers, transforming the app into a one-stop platform for entire travel journeys [4][9] - The company has established a robust community framework, having hosted over 2 billion guests, and is continuously expanding its service offerings to include local professionals [3][4] Group 2: AI Integration - AI is being utilized to enhance the overall user experience, with applications designed to recommend personalized travel options based on user interests [5][7] - The "Airbnb Exclusive" program offers unique, culturally immersive experiences, such as cooking classes with local chefs, which are curated and quality-checked by the platform [5][7] Group 3: Targeting Generation Z - Research indicates that 60% of Chinese respondents prioritize authenticity when booking experiences, a sentiment echoed by 60% of the Generation Z demographic [8] - Airbnb is responding to this trend by offering real-world experiences that allow users to disconnect from their devices and engage with their surroundings [8][9] - The company's vision includes expanding its services beyond travel, aiming to integrate into users' daily lives, thereby blurring the lines between travel and everyday experiences [9][10]

Group 1: Company Performance - Amer Sports reported Q1 2025 revenue of $1.473 billion, a 23% year-over-year increase [1] - Revenue from Greater China reached $446 million, up 43%, while the Asia-Pacific region saw a 49% increase to $157 million [1] - Operating profit surged 97% to $214 million, with adjusted operating profit growing 79% to $232 million [1] Group 2: Industry Trends - The launch of "Laughing New Life" program aims to provide a platform for emerging comedians, enhancing cultural confidence and local content [2] - Airbnb's summer product launch reflects a shift towards personalized travel experiences, integrating accommodation with dining and cultural activities [3] - The introduction of Project Aura AR glasses signifies a pivotal moment for the AR industry, marking the entry into the "Android era" [4][5]

Core Insights - Airbnb is launching a new product innovation called "Airbnb Services" and an upgraded "Airbnb Experiences" to enhance travel experiences beyond just accommodation [1][3] - The new offerings aim to redefine Airbnb's role in travel, shifting from merely booking stays to planning entire journeys, catering specifically to the desires of Chinese travelers [1][3] Group 1: Airbnb Services - The newly launched "Airbnb Services" includes a variety of offerings such as meals, massages, and photography, with over 80% of Chinese respondents expressing interest in adding services when booking accommodations [3] - The top five most popular service categories among Chinese travelers are private dining, simple meals, photography, massages, and spa treatments, reflecting their preferences for food, photography, and wellness [3] Group 2: Airbnb Experiences - The redefined "Airbnb Experiences" encompasses cultural activities, culinary tours, cooking classes, and outdoor adventures, allowing travelers to connect deeply with their destinations [5] - Nearly 95% of Chinese respondents indicated they would book experience projects while traveling, with 60% prioritizing "authenticity" in their search for experiences [5] Group 3: Trends in Chinese Travelers - There is a significant increase in outbound travel searches from Chinese travelers, with a growth rate exceeding 200% year-on-year, particularly in the Asia-Pacific region, with Japan and South Korea seeing over 300% growth [7] - The primary motivation for Chinese travelers is experiencing local cuisine, with searches for Bologna, Italy, skyrocketing nearly 2000% due to its association with authentic pasta [8] - Cultural consumption is on the rise, with younger travelers willing to spend on artistic experiences, as evidenced by the increased interest in events like the Setouchi International Art Festival [8] - The popularity of K-pop and related events has led to a surge in searches for destinations hosting concerts, with some locations seeing increases of over 4000% [9] - Nature and outdoor activities are driving travel trends, particularly among Gen Z travelers, with destinations like Kumano Kodo in Japan experiencing nearly 400% growth in interest [10]

Core Insights - Airbnb is expanding its services beyond short-term rentals to include "Airbnb Services" and "Airbnb Experiences," aiming to enhance user engagement and revenue streams [1][4][9] - The company plans to invest $200 million by 2025 to support this strategic upgrade, leveraging its strong cash flow from core rental operations [7][17] - The new offerings are designed to attract users even when they are not traveling, addressing a decline in travel demand among American consumers [2][3][10] Summary by Sections Strategic Shift - Airbnb's new strategy includes the introduction of services like private chefs and fitness trainers, as well as curated local experiences [1][4] - The goal is to transform Airbnb from a rental platform into a comprehensive lifestyle service provider, potentially generating $1 billion or more in revenue from these new segments [4][9] Market Context - Post-pandemic, there was a surge in travel demand, but growth has since slowed, particularly in the U.S. market [2][3] - The company aims to counteract this trend by diversifying its offerings, as traditional travel-related services face uncertainty [3][10] Financial Commitment - The $200 million investment will be allocated to app development, service supply acquisition, and marketing efforts to raise awareness of the new offerings [7][12] - Airbnb's core business remains profitable, generating significant cash flow, which supports the funding of these new initiatives [17] User Engagement - The new services are expected to increase user interaction with the app, as they can be utilized in everyday life, not just during travel [11][13] - The redesigned app will feature an integrated experience for users, allowing seamless access to services and rentals [5][12] Competitive Landscape - Unlike other major U.S. tech companies, Airbnb is uniquely positioned to offer local lifestyle services, filling a gap in the market [8][9] - The company emphasizes its operational strengths in managing service providers, ensuring quality and ease of booking for users [15][17] Long-term Vision - Airbnb aims to achieve $1 billion in revenue from the new services within 3 to 5 years, while also enhancing the competitiveness of its core rental business [9][13] - The company will measure success by the frequency of app usage during both travel and non-travel periods [10][13]

Group 1 - Zhongguan Puda (Shanghai) completed a 50 million yuan angel round financing, focusing on smart retail e-commerce platforms and enhancing market competitiveness through technology development [3] - Aoben Sports announced the completion of several tens of millions in Pre-A round financing, with funds aimed at platform technology upgrades and national market channel expansion [4] - Zhong Laoye Fresh Chopped Chili Sauce received several million in angel round financing, with a focus on premium and portable packaging to meet modern consumer needs [6] Group 2 - Shouhua Technology completed several tens of millions in A round financing, with funds allocated for AI model development and global market expansion [7] - Lover's Time Dai completed a 50 million yuan angel round financing, focusing on brand upgrades and market promotion in the adult products sector [8] - RED CHAMBER completed nearly 100 million yuan in A and A+ round financing, focusing on pure makeup products without harmful additives [9] Group 3 - Green Tea Group's stock price fell below the issue price on its first day of trading in Hong Kong, with a total issuance of approximately 1.56 billion USD [10][11] - Japanese restaurant chain SASAYA issued an apology for a discriminatory policy against Chinese customers, emphasizing equal service for all [12] - Lai Yifen responded to consumer complaints regarding a contaminated product, initiating a full investigation and product recall [13] Group 4 - Sha County Snacks opened its first store in the Middle East, marking its entry into the region with significant initial sales [14] - Airbnb launched new services and experiences in 260 cities globally, aiming to enhance travel experiences beyond accommodation [15] Group 5 - Following the suspension of tariffs between China and the US, container shipping bookings from China to the US surged nearly 300% [16] - Consumer medical companies reported poor financial performance in Q1, with many experiencing significant declines in net profit [17] - Prices for crayfish and lychee dropped significantly, with crayfish prices falling over 50% and lychee prices dropping around 40% [18][19] Group 6 - Gold prices fell below 1000 yuan per gram, with a notable decrease in domestic gold jewelry prices [20] - In Wuhan, a carbon credit program allows citizens to offset bank loan interest through low-carbon behaviors, with one citizen successfully reducing interest by 90 yuan [21]