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电摩销量疲软 爱玛推出零际品牌求破局
Jing Ji Guan Cha Wang· 2025-10-31 05:22
Core Viewpoint - SCOOX, a new electric motorcycle brand, aims to redefine high-end electric motorcycles with its first model, the "陆地飞艇" X7, set to launch in Q1 2026 and currently available for pre-order [2][3] Product Overview - The X7 features a futuristic design and advanced technology, including a Bosch motor with a rated power of 3kW and peak power of 8kW, achieving speeds over 90 km/h and 0-50 km/h acceleration in just 2.4 seconds [2] - The motorcycle is equipped with a range of smart features such as facial recognition, mobile connectivity, navigation, remote location tracking, and OTA upgrades, along with safety features like collision warnings and adjustable seating [2] Company Background - SCOOX is incubated by Aima Technology Group, which aims to leverage its supply chain and R&D foundation to penetrate the high-end electric motorcycle market [3] - Aima Technology, established in 1999 and listed in 2021, faced declining sales and profitability due to market saturation and stricter regulations, leading to a revenue of 21.036 billion yuan in 2023, with a growth rate dropping to 1.12% [3] Market Context - Competitors in the high-end electric motorcycle sector, such as Niu Technologies and Ninebot, have shown better performance, with Niu achieving a sales volume of 920,000 units and revenue of 2.388 billion yuan in 2024, reflecting a 24% year-on-year growth [4] - The industry is shifting towards high-end products, with traditional brands like Aima and Yadea struggling against price wars in the electric bicycle market [4] Strategic Plans - SCOOX plans to establish an independent factory in Chongqing and open delivery experience centers in 50 major cities across China by mid-2026 [6] - The brand also has international expansion plans, utilizing Aima's existing overseas channels to enter markets like Southeast Asia [6]