两轮车制造

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国补激活换新消费潮 两轮车产业驶入量价齐升“快车道”
Zheng Quan Shi Bao· 2025-05-22 17:29
Core Insights - The two-wheeler market in Beijing is experiencing a significant increase in customer traffic, driven by national subsidy policies that encourage consumers to trade in old vehicles for new ones, resulting in a net cost of around 1000 yuan for new bikes priced at approximately 2000 yuan [1][2][3] - Major two-wheeler manufacturers are optimistic about the market outlook for the year, with expectations of increased sales and production capacity due to improved supply and demand dynamics [1][5] - The implementation of new national standards has accelerated the elimination of less competitive manufacturers, leading to an overall optimization of supply in the industry [1][8] Market Dynamics - The "Five One" holiday period saw a remarkable increase in sales for companies like Niu Electric, with a 120% year-on-year increase in sales and a nearly 80% increase in customer traffic [2][3] - The most popular models are priced between 1800 to 2200 yuan, with some models already sold out, indicating strong demand [3] - The national subsidy program provides 500 to 650 yuan for new purchases, with additional incentives for trading in old lithium-ion battery bikes, further stimulating consumer interest [3][4] Future Projections - The two-wheeler market is expected to see a double-digit growth in sales by 2025, driven by both new demand from delivery services and the replacement of older models [5][9] - The cumulative number of old bikes traded in and new ones purchased since the launch of the subsidy program has reached 532.3 million, indicating a successful policy impact [5] - Companies are ramping up production capabilities, with Niu Electric expecting to produce between 1.3 million to 1.6 million units this year, reflecting a growth of 40% to 70% [7][8] Supply Chain and Product Development - The new national standards set to be implemented in 2025 will enhance product quality and safety, leading to a more competitive market landscape [8][9] - Companies are focusing on smart features and digital upgrades in their products, aligning with consumer preferences for enhanced functionality [9] - The industry is witnessing a shift towards intelligent and green manufacturing, with companies like Aima and Niu Electric actively expanding their product lines and production bases [6][7][9]