Group 1: Consumer Trust and Brand Management - Consumer trust and preference are crucial market resources for consumer-facing companies, reflecting their brand management and operational effectiveness [1] - The increasing integration of consumer brands with operational processes highlights the importance of effective crisis management and brand resilience in the face of public opinion shifts [1] - The establishment of a quantitative scoring mechanism, the "Consumer Public Opinion Index," aims to evaluate companies' responses to public crises, focusing on management, response, and brand impact [1] Group 2: Case Study - Wallace Fried Chicken Incident - The Wallace Fried Chicken incident involved a consumer discovering a live worm in a fried chicken leg, leading to widespread public concern over food safety [2][3] - The company's initial compensation offer of 100 yuan was deemed insufficient, and their response failed to alleviate consumer dissatisfaction, exacerbating food safety worries [3] - Wallace has a history of food safety issues, indicating systemic risks in its food safety management practices [3] Group 3: Case Study - Grandpa Does Not Brew Tea Controversy - The tea brand "Grandpa Does Not Brew Tea" faced backlash for inviting a controversial influencer to an event, resulting in public outrage and trending on social media [4][5] - The brand has not issued a formal response, and initial explanations from staff were met with skepticism, highlighting a lack of due diligence in partner selection [5] - Previous quality control issues, such as reduced drink sizes and rusting cups, have already damaged the brand's reputation, further complicating its public image [5][7]

Core Insights - The article discusses the evolving trend of travel check-ins among young people, emphasizing a shift from traditional photo-taking to creative and immersive experiences that blend personal expression with cultural narratives [1][12][38] Group 1: Changing Travel Check-in Trends - Young travelers are redefining the concept of travel check-ins, moving from standardized scenic photos to creative cultural expressions [1][6] - A significant 63% of young people choose travel destinations based on films and literature, with many engaging in narrative recreations at these sites [12][14] - The phenomenon of "study-based check-ins" merges fictional narratives with historical contexts, allowing for a deeper emotional connection to travel locations [12][18] Group 2: Social Media's Role - Social media platforms serve as incubators for creative check-ins, facilitating user interaction and content sharing [19][23] - On Douyin, the hashtag 景点打卡 has garnered 82.8 billion views, indicating a massive engagement with travel-related content [23][29] - The algorithmic mechanisms of these platforms enhance creative expression, allowing users with lower follower counts to achieve viral success [29][31] Group 3: Brand Engagement and Marketing - Brands are recognizing the commercial potential of creative check-ins, engaging in content co-creation with young users [32][34] - For instance, Xu Zhou Amusement Park's campaign generated 370 million views, showcasing the effectiveness of integrating user-generated content with brand narratives [34][36] - Successful marketing strategies focus on providing participatory creative resources, aligning content with consumer experiences to shorten decision-making processes [36][38]