Core Insights - The HOTELEX Malaysia and FHM 2025 exhibition will take place from September 23 to 26, 2025, in Kuala Lumpur, Malaysia, covering a total area of 20,000 square meters and expected to attract over 25,000 professional visitors and buyers [1] Group 1: Event Overview - The exhibition will feature 1,500 participating brands and companies, aiming to create a core business hub for the hotel, restaurant, and food supply chain in Southeast Asia [1] - The event will showcase innovative products, cutting-edge technologies, and solutions across the entire hotel, restaurant, and food service industry [3] Group 2: Key Features and Activities - The exhibition will include high-value activities such as the FUTUREFWD conference, which will discuss sustainable practices, technology-driven solutions, and new consumer behaviors [3] - Competitions like the coffee mixology challenge and pastry innovation lab will highlight creativity and skill in the industry [3][4] Group 3: Target Audience - The event will attract high-quality professional buyers from various sectors, including high-end hotels, chain restaurants, independent cafes, and food service providers [4][5] - Key decision-makers from food and beverage manufacturers, hotel supplies manufacturers, and retail leaders will also be present [5] Group 4: Support for Chinese Enterprises - Shanghai Bohua International Exhibition Co., Ltd. aims to empower Chinese enterprises to expand overseas by organizing large Chinese exhibition groups and providing exclusive benefits for exhibitors [7] - The company has successfully assisted numerous local enterprises in gaining a foothold in international markets, showcasing their strengths [7]

Group 1: Consumer Trust and Brand Management - Consumer trust and preference are crucial market resources for consumer-facing companies, reflecting their brand management and operational effectiveness [1] - The increasing integration of consumer brands with operational processes highlights the importance of effective crisis management and brand resilience in the face of public opinion shifts [1] - The establishment of a quantitative scoring mechanism, the "Consumer Public Opinion Index," aims to evaluate companies' responses to public crises, focusing on management, response, and brand impact [1] Group 2: Case Study - Wallace Fried Chicken Incident - The Wallace Fried Chicken incident involved a consumer discovering a live worm in a fried chicken leg, leading to widespread public concern over food safety [2][3] - The company's initial compensation offer of 100 yuan was deemed insufficient, and their response failed to alleviate consumer dissatisfaction, exacerbating food safety worries [3] - Wallace has a history of food safety issues, indicating systemic risks in its food safety management practices [3] Group 3: Case Study - Grandpa Does Not Brew Tea Controversy - The tea brand "Grandpa Does Not Brew Tea" faced backlash for inviting a controversial influencer to an event, resulting in public outrage and trending on social media [4][5] - The brand has not issued a formal response, and initial explanations from staff were met with skepticism, highlighting a lack of due diligence in partner selection [5] - Previous quality control issues, such as reduced drink sizes and rusting cups, have already damaged the brand's reputation, further complicating its public image [5][7]