今年9月，片仔癀在法国巴黎举行的2025中法品牌周暨第十一届中法品牌高峰论坛上入选"值得向世界推 荐的中国品牌"项目。 今年7月，一篇论文在业界引起关注——香港中文大学于君教授团队此前发表的研究论文，深入探讨片 仔癀在预防和治疗非酒精性脂肪性肝炎中的作用。近年来，片仔癀公司与多所高校合作共建研发平台， 开展中医药领域的原始性创新和集成创新研究。 2024年12月，片仔癀公司在北京市大兴区设立创新研发基地，规划设立"两馆四中心"，打造集中医药产 品体验、文化宣传、名老中医问诊、中医药知识宣传等于一体的片仔癀文化与产品展示中心，加快在全 国市场、国际交流、研发创新、人才招引等方面的产业布局。 2025年6月，片仔癀亮相2025（中国）亚欧商品贸易博览会；9月，片仔癀形象出现在美国纽约时代广场 的巨幕上，传递中华老字号的独特魅力；11月，2025鼓岭论坛在美国纽约举行，片仔癀主题片与片仔癀 大健康产品亮相论坛现场，受到与会嘉宾关注。 历史上，片仔癀伴随华人"下南洋"，广受欢迎。近年来，片仔癀公司除维护原有产品境外注册批文外， 又在老挝、莫桑比克等国家和地区取得包括片仔癀、片仔癀胶囊等多个中成药注册批文，扩大中医药国 ...

Core Insights - The 2025 China-France Brand Week and the 11th China-France Brand Summit were held in Paris, showcasing the importance of international collaboration and brand promotion [1] - Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. was recognized as a representative of the Chinese traditional medicine industry and selected for the "Chinese Brands Worth Recommending to the World" project [1][6] - The summit aimed to explore new paths and opportunities for the internationalization of Chinese brands, gathering high-level representatives from both countries [1] Group 1 - Pien Tze Huang has established itself as a significant symbol of Chinese culture along the Maritime Silk Road, promoting traditional Chinese medicine internationally [3] - The company is actively exploring cross-border e-commerce and localized marketing strategies while obtaining market access in regions like ASEAN and Africa [3] - Pien Tze Huang aims to integrate traditional Chinese medicine with modern health needs through a "medicine + health" model, creating overseas consumption scenarios that combine cultural experience and health services [3] Group 2 - The company has consistently ranked among the top exporters of Chinese patent medicines, with ongoing efforts to establish Pien Tze Huang specialty stores and national medicine halls abroad [4] - As of now, Pien Tze Huang has set up one national medicine hall in Macau and 23 specialty stores in Hong Kong, Macau, and Thailand, with plans for expansion in the US, Canada, Armenia, Singapore, and Malaysia [4] - The company is also collaborating with JD Health and Tongrentang Group to explore overseas sales markets and has obtained multiple registration approvals for its products in Laos, Mozambique, and Hong Kong [4] Group 3 - With the ongoing promotion of projects like "Chinese Brands Worth Recommending to the World," Pien Tze Huang aims to transition from a Chinese brand to a global brand, showcasing the quality of Chinese manufacturing and cultural charm to global consumers [6]

Company Overview - Weifang Tongzhitang Pharmaceutical Co., Ltd. operates a Pi Zai Huang experience center in Weifang, affiliated with Fujian Zhangzhou Pi Zai Huang Pharmaceutical Co., Ltd. It is the sole partner in the Weifang region, offering a range of products under the Pi Zai Huang brand, including Pi Zai Huang, Pi Zai Huang capsules, and various health and skincare products [3][4]. Product Offerings - The main ingredients of Pi Zai Huang include Niu Huang, She Xiang, San Qi, and She Dan, which are known for their effects in clearing heat and detoxifying, cooling blood and resolving stasis, and alleviating pain. It is used for conditions such as viral hepatitis, abscesses, and various inflammations [6]. - Pi Zai Huang capsules serve the same purpose as the traditional tablets, designed for convenience for travelers who may find it difficult to carry the original form [6]. - An Gong Niu Huang Wan is effective in clearing heat and detoxifying, used for high fever, convulsions, and various severe conditions. It is recommended for middle-aged individuals under stress, those with unhealthy lifestyles, and those with a family history of cardiovascular diseases [8]. - The company offers two main types of bird's nest products: Bai Yan Zhan and ready-to-eat bird's nest, sourced from Indonesia and Malaysia, ensuring purity and quality through advanced production techniques [10]. - Skincare products are categorized into anti-aging, whitening, hydration, and acne treatment, adhering to pharmaceutical-grade standards and available in both individual and gift sets [12].