Group 1 - The video platform industry is entering a deep adjustment phase, with a collective shift towards self-produced and customized dramas, leading to a significant reduction in the share of licensed dramas [1][12][15] - The tightening of licensed drama procurement is a strategic move by platforms to focus on core business and enhance competitiveness in the content market [12][15] - The industry's trend towards premium content necessitates the concentration of resources on high-quality productions, further marginalizing licensed dramas [15][18] Group 2 - Small and medium-sized production companies are facing elimination as platforms prioritize larger, established firms capable of delivering guaranteed traffic and quality [4][6][11] - The procurement standards have become more stringent, creating invisible barriers that hinder smaller companies from entering the long-form drama market [6][11] - The shift from a "brand model" to a "factory model" in production processes reflects the platforms' increasing control over content creation, leading to a loss of creative freedom for many creators [7][9][11] Group 3 - The historical context of the industry's evolution shows that platforms previously engaged in fierce bidding wars for popular drama rights, which inflated costs and reduced profitability [12][15] - The current focus on self-produced content is reminiscent of past television station practices, which ultimately led to a lack of innovation and necessitated a separation of production and broadcasting [15][18] - The industry's cyclical nature suggests that while platforms are currently consolidating control, future challenges may prompt a reevaluation of collaborative models to foster creativity and competition [18]