自制剧

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平台腰斩版权剧?
3 6 Ke· 2025-08-04 00:21
Group 1 - The video platform industry is entering a deep adjustment phase, with a collective shift towards self-produced and customized dramas, leading to a significant reduction in the share of licensed dramas [1][12][15] - The tightening of licensed drama procurement is a strategic move by platforms to focus on core business and enhance competitiveness in the content market [12][15] - The industry's trend towards premium content necessitates the concentration of resources on high-quality productions, further marginalizing licensed dramas [15][18] Group 2 - Small and medium-sized production companies are facing elimination as platforms prioritize larger, established firms capable of delivering guaranteed traffic and quality [4][6][11] - The procurement standards have become more stringent, creating invisible barriers that hinder smaller companies from entering the long-form drama market [6][11] - The shift from a "brand model" to a "factory model" in production processes reflects the platforms' increasing control over content creation, leading to a loss of creative freedom for many creators [7][9][11] Group 3 - The historical context of the industry's evolution shows that platforms previously engaged in fierce bidding wars for popular drama rights, which inflated costs and reduced profitability [12][15] - The current focus on self-produced content is reminiscent of past television station practices, which ultimately led to a lack of innovation and necessitated a separation of production and broadcasting [15][18] - The industry's cyclical nature suggests that while platforms are currently consolidating control, future challenges may prompt a reevaluation of collaborative models to foster creativity and competition [18]
“网文+视听”融出文化新样式
Ren Min Ri Bao· 2025-06-03 19:35
Group 1 - The core viewpoint of the article emphasizes the integration of online literature and audiovisual content as a current trend in the cultural industry, highlighting the need for creators to adapt to new technologies and enhance literary quality for better content transformation [1] - The event organized by the China Writers Association attracted over 70 participants, including online writers, screenwriters, and key representatives from online literature and audiovisual platforms, focusing on innovative paths for the conversion of online literature to audiovisual content [1][2] - The training program featured discussions on the development trends of online micro-short dramas and the pathways for transforming online literature IP into audiovisual works, enhancing participants' understanding and confidence in the integration of literature and audiovisual content [3] Group 2 - Online literature platforms are leveraging rich copyright and content resources to convert literary works into audiovisual products, with companies like iReader Technology creating self-produced dramas and expanding into overseas markets [2] - Audiovisual platforms and film production companies are improving short drama creation models by utilizing long drama resources, as seen with Huace Film & TV's strategy to link long and short dramas [2] - The training sessions provided insights into the potential for content transformation, with participants expressing a commitment to furthering creative and adaptation practices to support high-quality integration of online literature and audiovisual content [3]