Core Viewpoint - The article discusses the recent launch of a new instant noodle product by Luo Yonghao, highlighting his marketing strategies and the challenges faced by the instant noodle industry in China. The narrative emphasizes Luo's ability to generate buzz and traffic, but questions the sustainability of his business ventures and public trust in light of past failures [4][18]. Group 1: Product Launch and Marketing - Luo Yonghao announced the launch of a new instant noodle product called "TBT" in collaboration with Kang Shifu, aiming to redefine consumer perceptions of instant noodles [5][6]. - The product is priced at 39.9 yuan for four packs, equating to 9.9 yuan per pack, which led to mixed reactions from consumers regarding its affordability [6]. - Despite selling 87,000 units by the end of the launch day, the sales figures were significantly lower than other popular products, indicating a potential challenge in market acceptance [6][7]. Group 2: Industry Challenges - The instant noodle market in China has faced a decline, with consumption dropping by 4 billion packs from its peak in 2020, and projections indicating further decreases in sales [7][8]. - Kang Shifu reported a decrease in revenue from instant noodles by 349 million yuan in the first half of the year compared to the previous year, reflecting broader industry struggles [7]. Group 3: Luo Yonghao's Business Journey - Luo Yonghao's entrepreneurial history is marked by a series of high-profile ventures, including the founding of Smartisan Technology and his transition to live-streaming sales, which initially brought him significant success [10][12]. - His recent ventures, including the AR startup and the new instant noodle product, illustrate a pattern of seeking to "disrupt" various industries, but also raise concerns about the sustainability of his business model and public trust [16][18]. - Luo's past financial struggles, including a debt of over 600 million yuan, have led to skepticism about his current and future business endeavors [11][14].

Core Viewpoint - Luo Yonghao is attempting to redefine instant noodles with his new product "TBT" in collaboration with Kang Shifu, leveraging his past experiences and marketing strategies to attract consumer interest and create a buzz around the product launch [1][2][3]. Group 1: Product Launch and Marketing - Luo Yonghao announced the launch of his new instant noodle product on August 21, 2023, emphasizing its unique qualities and aiming to "redefine instant noodles" [1][2]. - The product is priced at 39.9 yuan for four boxes, equating to 9.9 yuan per box, which has led to mixed reactions from consumers regarding its affordability [2]. - Despite selling 87,000 units by the end of the launch day, the sales figures are significantly lower compared to other popular products, indicating a potential challenge in achieving high sales volume [2][3]. Group 2: Market Context and Challenges - The instant noodle market in China has faced a decline, with consumption dropping by 4 billion packages since its peak in 2020, and projections indicate further decreases in sales [3][4]. - Kang Shifu reported a decrease in revenue from instant noodles by 349 million yuan in the first half of the year compared to the previous year, highlighting the challenges faced by traditional instant noodle brands [3]. Group 3: Luo Yonghao's Entrepreneurial Journey - Luo Yonghao's entrepreneurial history is marked by a series of high-profile ventures, including the creation of Smartisan Technology and his transition into live-streaming sales, which has become a significant revenue source for him [5][6]. - His previous ventures have often been characterized by a strong connection to "traffic" and public interest, but the sustainability of this approach remains in question as he shifts focus to new products [5][6]. - The recent launch of the instant noodle product is seen as part of a broader strategy to maintain relevance and consumer engagement in a changing market landscape [9].