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一周新消费NO.334|李锦记进军面条领域;迪桑特官宣吴磊为品牌代言人
新消费智库· 2025-11-09 13:04
Core Insights - The article highlights the latest trends and product launches in the new consumption sector, showcasing various brands and their innovative offerings [4][6][10]. New Product Launches - Huangchong launched a lightweight thermal cup weighing only 128g, designed for easy handling [6]. - Wangwang introduced a new "Black Truffle Egg Yolk Flavor Senbei," featuring a unique taste profile and approximately 29kcal per pack [6]. - Xiangpiaopiao released a new "Oriental Beauty Light Milk Tea," which contains no trans fats, artificial flavors, or vegetable fats [6]. - BeBeBus launched the "Light Enjoy Pro Waist Stool," designed for ergonomic support [6]. - Wanglaoji introduced a new "Hua Ju Hong Chen Pi" beverage, made with traditional methods and featuring zero sugar, fat, or calories [7]. - Guming launched a "Caramel Latte" that combines award-winning coffee with fresh milk and caramel [9]. - Inne introduced a liquid calcium product containing 600mg of calcium along with vitamins D3, K2, and magnesium [9]. - Guozi Shule launched a new "Cocoa Milk" series, which is free from trans fats and offers a smooth taste [9]. - Shuke Baby released a magical color-changing toothpaste for children, encouraging them to brush for two minutes [9]. Industry Events - Meituan Shangu announced plans to collaborate with thousands of brands to build official lightning warehouses, facilitating low-cost entry into instant retail [10]. - Lee Kum Kee entered the noodle market in the UK with a new original noodle series, including various types of noodles [12]. - The documentary "Joyful Mama," focusing on maternal mental health, was launched in collaboration with Beijing Television [12]. - The price of Feitian Moutai on e-commerce platforms dropped below 1600 yuan per bottle due to increased promotional efforts ahead of Double Eleven [12]. - a2 Milk Company completed the sale of its 75% stake in Mataura Valley Milk to Open Country Dairy [12]. Investment and Financing Trends - Weinan Battery announced the completion of a 670 million yuan Series C financing round, aimed at battery asset investment and technology development [17]. - The U.S. plant-based jelly brand Oddball secured $2 million in seed funding to expand retail and innovate products [19]. - Jijiashijie completed a new round of financing worth over 100 million yuan, with investments from Huawei Hubble and Huakong Fund [20]. - Kimberly-Clark announced a $48.7 billion acquisition of Kenvue, the consumer health business spun off from Johnson & Johnson [22]. - Chip Field completed nearly 100 million yuan in A+ round financing to accelerate chip development and market expansion [22]. New Consumption Trends - The article discusses the emergence of new consumption trends, including the rise of plant-based products and the focus on health and wellness in consumer goods [44][45].
与山姆持续合作,喜茶已打造8款山姆定制产品
Xin Jing Bao· 2025-11-03 09:57
为了让更多人感受到藏式茶饮的独特风味,喜茶推出瓶装饮料市场首款咸酪藏茶牛乳茶产品。喜茶基于 门店藏地茶饮的研发经验,对这款产品的原料品质、生产工艺等都进行了严格把控和创新研发。在工艺 方面,喜茶基于此前门店现制产品的研发经验,对藏茶茶底的萃茶工艺进行了创新。此次上新瓶装咸酪 藏茶,喜茶通过门店现制产品和瓶装产品的组合方式,为消费者带来了藏地风物体验,持续推动藏茶品 类出圈。 喜茶自2020年推出瓶装产品以来,始终以门店现制饮品为灵感,通过门店现制产品洞察消费者需求,进 行差异化的瓶装产品研发。今年6月,喜茶在山姆推出了瓶装超级植物茶产品——羽衣甘蓝青瓜,这款 瓶装产品灵感源自喜茶门店的超级植物茶系列;而去年喜茶在山姆推出的特浓抹茶也同样成为爆款。 新京报讯(记者王子扬)11月3日,新京报记者了解到,新茶饮企业喜茶推出全新瓶装产品——咸酪藏茶 牛乳茶,迅速成为会员制商店山姆酒水饮料新品榜中茶饮销量第一名。同时,喜茶门店回归了"雪域.牦 牛乳恰安莫""牦牛乳酥油茶"系列产品,进行门店现制与瓶装产品的组合联动。据了解,这款产品是喜 茶在山姆推出的第8款定制瓶装产品。 ...