Core Insights - The event "Xing'an Good Products, Win-Win Together" was held to promote high-quality agricultural and livestock products from Xing'an League, aiming to expand the regional brand "Xing'an Production, Safe Selection" nationwide [1][2] - The event attracted representatives from key regions such as Beijing-Tianjin-Hebei and the Guangdong-Hong Kong-Macao Greater Bay Area, facilitating deep connections between production and sales through various activities [1] - The Xing'an League is recognized for its agricultural advantages, with its rice brand value exceeding 30 billion yuan, and notable products like Tianmu Zhen beef and Temeng Guole lamb certified as green and organic [1] Industry Developments - The cold chain logistics park in Zhalaihe Flag was launched to create a comprehensive cold chain logistics system, addressing preservation and cost issues in the agricultural product supply chain [2] - A total of 21 companies signed cooperation agreements during the event, covering sectors such as deep processing of agricultural products, cold chain logistics, new energy, and modern agriculture [2] - The "Warm Winter Benefit Consumption Season" exhibition was initiated to directly connect high-quality agricultural products with consumers through direct sales and free tastings [2]

Core Viewpoint - The "Xing'an League Green Agricultural and Animal Products Supply and Marketing Matchmaking Conference" aims to promote local agricultural products and establish a comprehensive green agricultural product industry chain, enhancing the brand image of "Xing'an Products, Safe Choices" [2][5]. Group 1: Agricultural Products and Branding - Xing'an League is located in a prime agricultural zone, producing high-quality rice, beef, lamb, and various grains, with the brand value of Xing'an rice exceeding 30 billion [4][5]. - The region has established itself as a national-level modern agricultural industrial park, integrating digital planting and full industry chain consolidation to drive industrial upgrades [4][5]. - The "Xing'an Products, Safe Choices" brand has gained significant recognition among consumers [2]. Group 2: Cold Chain Logistics Development - The newly launched cold chain logistics park in Zhalantun integrates storage, processing, and distribution functions, addressing preservation and cost challenges in the agricultural product supply chain [5][8]. - The logistics system aims to create a cost-effective hub that connects the eastern Inner Mongolia region with Northeast China, enhancing the efficiency of high-quality agricultural products reaching the national market [8]. Group 3: Industry Collaboration and Events - The matchmaking conference invited representatives from key regions such as Beijing-Tianjin-Hebei and the Guangdong-Hong Kong-Macao Greater Bay Area to deepen cooperation between production and sales [7]. - A five-day "Warm Winter Consumer Season" event was held concurrently, allowing consumers to directly purchase and experience high-quality agricultural products [10]. - A total of 21 enterprises from various regions signed cooperation agreements covering areas such as deep processing of agricultural products, cold chain logistics, and modern agriculture [11].