Group 1 - The traditional brands, especially old brands, have gained significant attention during the Dragon Boat Festival, with notable sales increases reported [1] - Key monitored restaurants in Beijing, such as Quyuan Restaurant and Qingfeng Baozi, experienced sales growth of 24.6% and 23.1% respectively compared to the previous year [1] Group 2 - Beijing Daoxiangcun introduced a variety of limited-edition products for the Dragon Boat Festival, including nine flavors of packaged rice dumplings, with innovative flavors like "Peking Sauce Pork" and a five-color dumpling that reflects cultural traditions [3] - The company also launched traditional pastries such as Wudu Cake and Zhuangyuan Cake, which embody cultural significance and traditional wisdom [3] - Other old brand restaurants, including Huguosi Snack and Hongbinlou, maintained the tradition of freshly made rice dumplings, emphasizing the "fresh dumpling" characteristic [3]

Group 1 - Beijing Daoxiangcun has launched 9 flavors of packaged zongzi for the upcoming Dragon Boat Festival, including two new flavors: "Peking Sauce Pork Zongzi" and "Five-Color Zongzi" [1] - The company offers a variety of exquisite zongzi gift boxes, including "Nine Sons Zongzi," "Daoxiang Zongqing," and "Beijing Xiangzong," which reflect the cultural significance of the festival [1] - Traditional snacks such as "Wudu Cake" and "Zhuangyuan Cake" have also been introduced, showcasing cultural charm through traditional cuisine [1] Group 2 - In addition to packaged zongzi, Beijing Daoxiangcun has introduced hot fresh zongzi in over ten stores, including new flavors like "Eight Treasure Bamboo Tube Zongzi" [2] - The company has made its Dragon Boat Festival products available on online platforms, enhancing consumer convenience [2] - A series of promotional activities, including giveaways and discounts, will be conducted both online and offline to create a festive atmosphere and improve shopping experience [2]