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老字号上新节令美食 覆盖端午假期多元消费场景
Bei Jing Shang Bao· 2025-06-02 10:43
Group 1 - The traditional brands, especially old brands, have gained significant attention during the Dragon Boat Festival, with notable sales increases reported [1] - Key monitored restaurants in Beijing, such as Quyuan Restaurant and Qingfeng Baozi, experienced sales growth of 24.6% and 23.1% respectively compared to the previous year [1] Group 2 - Beijing Daoxiangcun introduced a variety of limited-edition products for the Dragon Boat Festival, including nine flavors of packaged rice dumplings, with innovative flavors like "Peking Sauce Pork" and a five-color dumpling that reflects cultural traditions [3] - The company also launched traditional pastries such as Wudu Cake and Zhuangyuan Cake, which embody cultural significance and traditional wisdom [3] - Other old brand restaurants, including Huguosi Snack and Hongbinlou, maintained the tradition of freshly made rice dumplings, emphasizing the "fresh dumpling" characteristic [3]