Group 1 - The traditional brands, especially old brands, have gained significant attention during the Dragon Boat Festival, with notable sales increases reported [1] - Key monitored restaurants in Beijing, such as Quyuan Restaurant and Qingfeng Baozi, experienced sales growth of 24.6% and 23.1% respectively compared to the previous year [1] Group 2 - Beijing Daoxiangcun introduced a variety of limited-edition products for the Dragon Boat Festival, including nine flavors of packaged rice dumplings, with innovative flavors like "Peking Sauce Pork" and a five-color dumpling that reflects cultural traditions [3] - The company also launched traditional pastries such as Wudu Cake and Zhuangyuan Cake, which embody cultural significance and traditional wisdom [3] - Other old brand restaurants, including Huguosi Snack and Hongbinlou, maintained the tradition of freshly made rice dumplings, emphasizing the "fresh dumpling" characteristic [3]

北京商报讯（记者 王维祎）"端午临中夏，时清日复长"，端午节临近，端午系列商品应节上市。4月25 日，北京商报记者获悉，北京稻香村共推出9种口味的袋装粽子，还有两款全新口味的粽子上市，一款 京酱肉丝粽子将"京酱肉丝"口味融入粽子中，另一款五色粽子则将端午节佩戴"五色丝线"的五种颜色的 米融入粽子当中。 除了散售的粽子，门店内陈列着的精美粽子礼盒同样引人注目，妙趣横生的"九子粽"，彰显精致格调 的"稻香粽情"、展现端午民俗的"北京香粽"等6款粽子礼盒，承载着端午节日的安康祝愿。 同期，北京稻香村还推出的五毒饼、状元饼礼盒，五毒饼承袭"驱五毒"的民俗智慧，状元饼融合"一举 高中"的吉祥寓意，均以传统美食为载体，展现着传统习俗中的文化魅力。 在北京稻香村零号店、工厂店等现烤门店里，应景端午的现烤五毒饼也颇受欢迎。五毒饼以传统民俗文 化为灵感，融合现代烘焙技艺，打造出兼具视觉与味觉的现烤糕点。 今年，北京稻香村推出的现烤五毒饼以金黄的混糖皮为基底，表面用果酱装饰出栩栩如生的五毒图腾： 赤红灵蛇盘踞生威、橙甲毒蝎双钳高举、绛紫蜈蚣百足游弋、碧绿蟾蜍双目圆睁、湛蓝蜥蜴长尾轻摆， 色彩间的碰撞出民俗艺术张力。 此外，北京稻 ...