Core Viewpoint - 52TOYS showcased its innovative toy products and collaborations at the 2025 China International Fair for Trade in Services, emphasizing the integration of cultural elements and interactive experiences to drive consumer engagement [1][3][4] Group 1: Company Initiatives - 52TOYS CEO Chen Wei highlighted the company's strategy of creating a closed loop of "IP empowerment of scenes - scenes stimulating emotions - emotions driving consumption" through various methods such as IP collaborations and themed stores [3] - The company presented multiple self-owned IPs, including cultural IPs like Panda Roll, and collaborated with popular franchises such as "The Wandering Earth 2" and "How to Train Your Dragon" [3][4] Group 2: Product Offerings - The company displayed a wide range of toy products at the fair, including static figures, movable dolls, transforming mechas, and plush toys, catering to diverse consumer preferences [3] - Notably, 52TOYS introduced creative toys in collaboration with the National Museum of China, featuring modern interpretations of cultural relics, such as the "Cultural Relics Walk" series and the "Beast Box" set, aimed at enhancing interest in traditional culture [4]

转自：北京日报客户端 9月10日，2025年中国国际服务贸易交易会拉开帷幕。作为本届服贸会的重头戏之一，以"科技赋能 创 意引领"为主题的文旅服务专题吸引了400多家国内外企业，北京多家潮玩企业也集中亮相服贸会，组 成"最强天团"，让观众多维度体验IP创新力量。 专题展现场，一座缀满装饰的梦幻甜品屋前排起长队。这是泡泡玛特今年打造的"甜知所愿"主题展区。 MOLLY、DIMOO等经典IP化身甜品元素，观众不仅能拍照打卡，还能品尝到星星人雪糕、 SKULLPANDA饼干、THE MONSTERS曲奇等限定联名甜品，不少年轻人举着手机边拍边感叹"舍不得 吃"。 展区内特别陈列的非遗联名潮玩也吸引了不少目光。身着南京绒花装饰裙的MOLLY玩偶和采用粉彩轧 道瓷工艺的陶瓷体MOLLY，将传统技艺与现代设计巧妙融合，令不少资深玩家驻足流连。 这是泡泡玛特第六次亮相服贸会。相比去年仅展示部分甜品，今年服贸会期间，观众不仅能看，还可以 现场品尝，互动体验明显升级。"我们希望通过服贸会这一国际舞台，让世界看到潮玩IP的多样性与延 展力，也让观众体验了更多创新互动形式。"泡泡玛特相关负责人介绍，将继续坚持IP创新的运营思 路， ...