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文商旅体展融合,北京将打造“双奥会客厅”
Bei Jing Shang Bao· 2025-12-05 06:11
Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][3] Development Plan - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of cultural and commercial activities [1][3] - The plan emphasizes enhancing the area's carrying capacity through urban renewal, event empowerment, and service guarantees [4] Visitor Statistics - The Olympic Center area received 908 million visitors in the first ten months of the year, marking a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 807.2 million yuan during the National Day holiday, also a 16.6% increase [3] Event Hosting and Economic Impact - City-owned venues are expected to host 120 large-scale events this year, with significant attendance and revenue growth from events like the "Bird's Nest Starry Night" concert series and the Beijing Marathon [3][4] - The 6th Beijing Sports Consumption Festival achieved a total sales volume of 1.46 billion yuan nationwide, with 130 million yuan from Beijing, a 45% increase from last year [3] Infrastructure and Facility Upgrades - The Olympic Tower will be renovated to include a 246.8-meter observation deck and a food garden, enhancing visitor experience [5] - A comprehensive upgrade of the water system covering 187,400 square meters will be implemented to improve the area's aesthetics and functionality [5] Multi-Industry Integration - The Olympic Center area, covering 11.59 square kilometers, will integrate various functions including international communication, sports leisure, and cultural exchange [6] - The plan includes developing a new model for commercial utilization of venues, enhancing regional consumption vitality [6] Future Events and Activities - The area aims to host weekly sports events, monthly internationally influential sports competitions, and over 100 large-scale activities annually, targeting over 5 million participants [7] - Plans for the "Bird's Nest Starry Night" concert season in 2026 include over 60 top-tier concerts, utilizing advanced stage technologies [7] Robotics and Innovation - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into leisure and tourism [8][9] - The park will feature various application scenarios, supporting the entire lifecycle of robotics from testing to market promotion [9] Consumer Experience Enhancement - The Aoyao business district will enhance consumer experiences through innovative scene creation and themed events, promoting a vibrant consumption environment [9][10]
文商旅体展融合 北京将打造“双奥会客厅”
Bei Jing Shang Bao· 2025-12-04 16:13
Core Insights - Beijing aims to leverage the "Double Olympic" legacy by developing a world-class "Double Olympic Living Room" that integrates culture, commerce, tourism, and sports [1][5] - The "Action Plan" for high-quality development in the Olympic Center area (2025-2027) was released, focusing on infrastructure upgrades and the integration of various sectors [1][5] Group 1: Visitor Statistics and Economic Impact - The Olympic Center area received 90.8 million visitors in the first ten months of the year, a 16% increase year-on-year [3] - The Aoyao business district generated revenue of 80.72 million yuan during the National Day holiday, marking a 16.6% increase [3] - The area hosted approximately 120 large-scale events this year, with the "Bird's Nest Starry Night" concert series attracting over 2.9 million attendees [3][4] Group 2: Infrastructure and Facility Upgrades - The Olympic Center area has welcomed 673 million visitors and hosted nearly 14,000 large events to date [4] - Future plans include upgrading the Olympic Forest Park and the Olympic Tower, which will feature a 246.8-meter observation deck and a food garden [4] - A comprehensive renovation of the water system covering 187,400 square meters is planned to enhance the area's aesthetics and functionality [4] Group 3: Development Goals and Strategic Initiatives - The "Action Plan" aims to transform the Olympic Center into a key functional area by 2027, enhancing its appeal as a tourist destination [5] - By 2030, the goal is to create an international reception space that reflects the capital's grandeur and vibrancy [5] - The area will focus on integrating various sectors, including sports, culture, and commerce, to stimulate economic growth [6][7] Group 4: Event and Activity Planning - The Olympic Center plans to host weekly sports events, monthly international competitions, and over 100 large-scale activities annually, targeting over 5 million participants [8] - The "Bird's Nest Starry Night" concert series is set to expand to over 60 top-tier concerts in 2026, utilizing advanced stage technologies [8] - The area will also promote various cultural and sports events, including the Beijing Marathon and the China Open, alongside new activities like esports [8] Group 5: Innovation and Technology Integration - A "Robot Innovation Park" is planned to be developed from 2026 to 2030, focusing on integrating technology into various sectors [9] - The park will feature five functional areas, including a humanoid robot training base and a collaborative innovation base [9][10] - The Olympic Center aims to provide comprehensive support for robotics companies, enhancing the integration of technology, culture, and sports [10]