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从企业发展看艾多美的非传销轨迹
Sou Hu Cai Jing· 2026-01-02 14:49
企业的发展轨迹,是其内在基因与外部行为的综合映射。艾多美自创立以来,始终坚持产品为核心、消费者为导向的可持续发展路径,其成长过程清晰可见 地围绕实体经营、品质提升与社会价值展开,展现出健康有序的企业进化逻辑。而传销则往往呈现爆发式扩张、短期收割、迅速衰退的典型特征,缺乏真实 商品支撑与长期战略规划,最终难逃崩塌命运。两者在发展节奏与目标设定上的根本差异,揭示了艾多美与传销的本质区别。 ............ 2 2 艾多美的发展建立在扎实的产业基础之上。企业在烟台建设了集研发、生产、仓储、物流于一体的健康产业园,实现了从原料处理到成品配送的全链条自主 管理。这种对实体产业的深度投入,表明其致力于打造长期可信赖的品牌资产,而非借助人际网络进行快速变现。每一款产品的推出都经过反复测试与优 化,涵盖健康食品、个人护理、环保家居等多个品类,满足多样化的生活需求。而传销组织普遍轻视甚至无视实体建设,产品多为低成本贴牌,功能模糊、 质量不稳定,仅作为发展成员的工具,缺乏市场竞争力和发展延续性。 在运营模式上,艾多美强调以真实消费为基础的服务关系,鼓励用户基于产品体验进行自然分享,不设置强制任务,也不依赖层级结构推动增长 ...
杭州地铁站惊现“抱抱体”长廊 莫干山家居温暖引爆第四季818全民环保日
Bei Jing Shang Bao· 2025-08-14 13:19
Group 1 - The core event "Hugging Body" created by Mogan Mountain Home aims to provide emotional healing and connection in a busy urban environment, emphasizing themes of home and environmental awareness [1][10][22] - The "Hugging Body" messages resonate deeply with urban dwellers, reflecting their struggles and aspirations, thus transforming simple words into mirrors of their inner feelings [4][6][8] - Mogan Mountain Home's initiative serves as a response to the fast-paced lifestyle, reinforcing the idea that home is not just a physical space but a sanctuary for emotional well-being [10][11][13] Group 2 - The "Hugging Body" event marks the launch of the fourth season of the "818 National Environmental Day," which has evolved into a significant brand symbol combining environmental consciousness and warmth [16][17] - Over four years, the "818 National Environmental Day" has successfully increased its brand presence and consumer engagement, demonstrating its growing influence in the home furnishing industry [16][17] - The ongoing "Hugging Body" installation in Hangzhou aims to create a space for emotional connection and healing, inviting the public to experience its warmth and energy [19][22]