Core Viewpoint - The 2025 Fortune Sustainable Development Summit, themed "Intelligent Era, Shared Benefits," featured Wuliangye as both the "Chief Strategic Partner" and "Designated Liquor," highlighting its commitment to sustainable practices and green transformation in the liquor industry [1][3]. Group 1: Sustainable Practices and Consumer Engagement - Wuliangye showcased its sustainable practices and the "He Mei" value concept at the summit, aiming to elevate the global discourse on sustainable consumption [3]. - The company identified a shift in consumer demand within the liquor market, where high-net-worth consumers prioritize sustainability as a social label, while younger consumers align brand values with personal aesthetics, and traditional consumers focus on practical benefits [4][5]. - Wuliangye is taking on the role of a cognitive guide in the industry, participating in ESG evaluation and standardization efforts to promote green brewing practices [5]. Group 2: Quality and Technological Integration - The company emphasizes a comprehensive quality management system, being the only liquor brand to achieve the highest honors in China's quality management sector five times, and utilizes blockchain technology for product traceability [7][8]. - Wuliangye aims for "zero-carbon" status and has established the first national green factory in the industry, integrating ecological principles throughout its supply chain [8]. Group 3: Cultural Promotion and Global Outreach - Wuliangye is actively promoting Chinese liquor culture both domestically and internationally, using initiatives like "He Mei Global Tour" to enhance cultural recognition and consumer engagement [9]. - The company has implemented various cultural activities and innovative product offerings to align with modern consumer trends, thereby contributing to the sustainable development of the liquor industry [9].