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品质、生态、文化协同发力 五粮液以“和美”作答全球白酒可持续消费课题
Core Viewpoint - The 2025 Fortune Sustainable Development Summit, themed "Intelligent Era, Shared Benefits," featured Wuliangye as both the "Chief Strategic Partner" and "Designated Liquor," highlighting its commitment to sustainable practices and green transformation in the liquor industry [1][3]. Group 1: Sustainable Practices and Consumer Engagement - Wuliangye showcased its sustainable practices and the "He Mei" value concept at the summit, aiming to elevate the global discourse on sustainable consumption [3]. - The company identified a shift in consumer demand within the liquor market, where high-net-worth consumers prioritize sustainability as a social label, while younger consumers align brand values with personal aesthetics, and traditional consumers focus on practical benefits [4][5]. - Wuliangye is taking on the role of a cognitive guide in the industry, participating in ESG evaluation and standardization efforts to promote green brewing practices [5]. Group 2: Quality and Technological Integration - The company emphasizes a comprehensive quality management system, being the only liquor brand to achieve the highest honors in China's quality management sector five times, and utilizes blockchain technology for product traceability [7][8]. - Wuliangye aims for "zero-carbon" status and has established the first national green factory in the industry, integrating ecological principles throughout its supply chain [8]. Group 3: Cultural Promotion and Global Outreach - Wuliangye is actively promoting Chinese liquor culture both domestically and internationally, using initiatives like "He Mei Global Tour" to enhance cultural recognition and consumer engagement [9]. - The company has implemented various cultural activities and innovative product offerings to align with modern consumer trends, thereby contributing to the sustainable development of the liquor industry [9].
五粮液亮相2025年《财富》可持续发展峰会
Qi Lu Wan Bao· 2025-10-11 08:19
Core Viewpoint - The 2025 Fortune Sustainable Development Summit highlighted the role of Wuliangye as a leading Chinese liquor company in promoting sustainable development through innovative practices and cultural values [1][15]. Group 1: Event Participation - Wuliangye showcased its products at the summit, including classic series and special editions, emphasizing its commitment to sustainable development [2][10]. - The exhibition featured a "Mobius Strip" design symbolizing harmony between humans and nature, reflecting Wuliangye's responsibility in sustainable practices [2][15]. Group 2: Sustainable Practices - Wuliangye's Vice President emphasized that ecological value is central to liquor quality, and the company integrates green principles throughout its production cycle [6]. - The company has established a comprehensive quality management system, ensuring sustainable consumption through high-quality products made from five grains [6][8]. - Wuliangye is pioneering a "zero-carbon" initiative and has created the first national green factory in the industry, contributing to ecological protection [8][11]. Group 3: Cultural Integration - Wuliangye incorporates the concept of "He Mei" (harmony and beauty) into its marketing strategies, promoting sustainable consumption through cultural events and collaborations [12][13]. - The company actively participates in promoting rational drinking and healthy consumption habits, enhancing consumer awareness of sustainable practices [12][13]. Group 4: Future Commitment - Wuliangye aims to build a global dialogue platform for sustainable consumption, leveraging its brand to foster international cooperation and share Chinese wisdom in sustainability [15].
百脉泉酒业入选“2025年度山东省绿色工厂”
Qi Lu Wan Bao· 2025-10-10 01:30
Core Viewpoint - Shandong Baimaqiu Liquor Co., Ltd. has been recognized as a provincial benchmark for green low-carbon transformation in traditional industries, reflecting its achievements in ecological brewing, energy conservation, technological innovation, and clean production [2] Group 1: Green Manufacturing Practices - The company has established its own sorghum and wheat planting bases, ensuring the natural and healthy quality of raw materials through comprehensive management from selection to harvest [6] - Baimaqiu has implemented intelligent and digital transformations in its production processes, including the installation of automated systems in packaging and grain liquor workshops, which enhances production efficiency and reduces labor intensity [8] - The transition from water cooling to an intelligent air cooling system in the grain liquor workshop has resulted in a significant reduction in water consumption, saving approximately 20,000 cubic meters annually [8] Group 2: Resource Recycling - The company has achieved 100% resource utilization of waste materials such as lees and yellow water through a circular economy model, improving the organic quality of pit mud and extending its activity [10] - By utilizing a new fermentation technology, Baimaqiu converts lees into fibrous protein feed, replacing 10% of soybean and 20% of corn, thereby reducing costs for farmers and promoting downstream industry development [10] Group 3: Future Development Plans - Baimaqiu aims to deepen its green manufacturing system and enhance technological research and application, contributing to the establishment of a green supply chain ecosystem for the liquor industry in Shandong and beyond [11]
云门酒业入选“2025年度山东省绿色工厂名单”
Qi Lu Wan Bao· 2025-10-09 01:28
Core Viewpoint - Shandong Yunmen Liquor Co., Ltd. has been recognized as a "Green Factory" by the Shandong Provincial Department of Industry and Information Technology for its systematic practices and outstanding results in ecological brewing and energy conservation, establishing itself as a benchmark enterprise in the Shandong liquor sector [1][4]. Group 1: Company Achievements - Yunmen Liquor has integrated the concept of green development into its brewing processes, establishing a dedicated glutinous sorghum planting base in the southern mountainous area of Qingzhou, ensuring full-process control from seed selection to harvest [4]. - The company has completed the intelligent transformation of its production facilities, including the brewing workshop and packaging center, leading to a production efficiency increase of over 100% and a reduction in labor costs to 20% of previous levels [4]. - The implementation of new cooling equipment has resulted in monthly energy savings of 1,000 kWh and water savings of 2,000 m³ [4]. Group 2: Environmental Initiatives - The use of renewable energy sources in Yunmen Liquor's operations accounts for over 10% of total energy consumption, achieved through projects like "coal-to-gas" and solar energy initiatives [4]. - The wastewater treatment and recycling systems have achieved a wastewater reuse rate of 32% and a water conservation rate exceeding 10% [4]. - Yunmen Liquor aims to deepen its green manufacturing system and enhance technological research and application to promote carbon reduction across the entire industry chain [4].
再度亮相大阪世博会,古井贡酒携国潮新品续写中国品牌硬实力
Bei Ke Cai Jing· 2025-09-29 05:23
Core Viewpoint - Gujinggongjiu is leveraging its participation in the 2025 Osaka World Expo to promote Chinese liquor culture globally, showcasing its traditional brewing techniques and modern innovations in green and intelligent manufacturing [1][3][10]. Group 1: Event Participation and Product Launch - Gujinggongjiu hosted two corporate days at the China Pavilion of the Osaka Expo, highlighting its role as the only official partner to do so for five consecutive expos [1][8]. - The company launched four new products, "Han, Tang, Song, Ming," during the second corporate day, emphasizing a modern interpretation of Chinese liquor culture [4][6][7]. Group 2: Cultural Promotion and Brand Identity - The events aim to bridge cultural exchanges, showcasing the essence of Chinese heritage and craftsmanship through liquor [1][3][10]. - Gujinggongjiu's commitment to promoting Chinese liquor culture aligns with the expo's theme of building a community of life between humans and nature [3][10]. Group 3: Innovation and Sustainability - The company emphasizes "green brewing" and "intelligent manufacturing," integrating traditional methods with modern technology to enhance production efficiency and product quality [10][11]. - Gujinggongjiu is focused on sustainable practices, from sourcing high-quality raw materials to utilizing ancient well water for brewing, ensuring a premium product [10][11]. Group 4: Social Responsibility and Global Outreach - Gujinggongjiu is dedicated to showcasing its hometown, Bozhou, and its rich cultural heritage while promoting local brands internationally [12][14]. - The company is actively engaging in global cultural exchanges, including events in Tokyo, to further its mission of spreading Chinese liquor culture worldwide [14][15].
古井贡酒亮相2025世界制造业大会,以“绿色智造”开启秋酿新篇章
Guo Ji Jin Rong Bao· 2025-09-24 05:55
Core Viewpoint - The 2025 World Manufacturing Conference opened in Hefei, showcasing Gujing Gongjiu's commitment to "green brewing and intelligent manufacturing" through an immersive exhibition hall, which also served as a venue for the 12th Gujing Gongjiu Autumn Brewing Cultural Week [2][3] Group 1: Event Overview - The Autumn Brewing Ceremony adopted a "Bohzhou-Hefei" dual-city model, enhancing the cultural significance of Bohzhou as the origin of Gujing Gongjiu while leveraging Hefei's platform to elevate the event's national and international profile [3] - The ceremony included traditional elements such as the public worship of the wine god Cao Cao and the collection and auction of the first brew, revitalizing the ancient brewing method "Nine Fermentation Method" that has been in practice for over 1800 years [3] Group 2: Innovation and Technology - The exhibition hall served as a "miniature showcase" for Gujing Gongjiu's industrial upgrade strategy, emphasizing the theme of "green brewing and intelligent manufacturing" [4] - The hall featured a digital model "1+2+6+N" for intelligent manufacturing, allowing visitors to understand the quality control throughout the entire lifecycle from grain procurement to brewing [4] - The introduction of the "Gujing Light Health Society" marked a strategic shift from "liquor" to "liquor + health," creating a composite space for health drinks and cultural experiences [4] Group 3: Cultural Integration - The event integrated brand storytelling with national culture and modern life, reinforcing the brand's historical roots through traditional rituals and interactive games [6] - Gujing Gongjiu's internationalization was highlighted by showcasing products sold in over 30 countries, reflecting the brand's ongoing global expansion [6] - The company aims to combine "Chinese brewing" with "Chinese intelligent manufacturing," establishing an international image through the World Manufacturing Conference [6]