Core Insights - The parent-child travel market is expected to reach a transaction volume of 300 billion yuan by 2025, driven by the popularity of top-tier IP theme parks like Shanghai Disneyland and Beijing Universal Studios [1][2][10] - The parent-child demographic is projected to account for over 60% of the summer travel market in 2025, marking a shift from recovery growth to structural upgrades in the tourism sector [2][10] - New-generation parents, particularly those aged 25 to 30, are increasingly participating in parent-child travel, favoring outdoor challenges and nature exploration over traditional amusement park experiences [10][11] Market Trends - The parent-child travel market has shown rapid growth, with cities like Guangzhou, Chengdu, and Beijing seeing over 300% increase in "parent-child vacation" searches during the recent May Day holiday [2] - The introduction of new attractions, such as the Pixar immersive exhibition at Shanghai Disneyland, enhances the appeal of these parks to families [4] - The trend of integrating popular IPs into theme parks is becoming a key strategy for attracting visitors and enhancing competitiveness in the tourism market [8] Consumer Behavior - Parents are increasingly focused on the "photo opportunity" aspect of their outings, leading to a rise in professional photography services at theme parks [3] - The demand for instant retail services is growing, allowing parents to order necessary items quickly during their trips, thus improving the overall travel experience [10][11] - The new generation of parents is more inclined to allow their children to engage in outdoor activities, reflecting a shift towards valuing experiential learning and growth [10] Attractions and Experiences - Shanghai Disneyland and Beijing Universal Studios remain the most popular destinations for parent-child travel, offering immersive experiences with beloved characters [4][5] - The newly opened Shanghai LEGO Resort features a variety of interactive attractions and is designed to appeal to families with children aged 2 to 12 [6][7] - Theme parks are increasingly offering diverse experiences, such as the "Universal Cool Summer" event at Beijing Universal Studios, which includes interactive performances and themed areas [5][8]

每年夏天，"毕业旅行"都成为搜索热词。《指南》显示，2024年暑期，已有近十万毕业生在毕业季打卡 北京环球度假区。在选择来园区庆祝"特别纪念日"的外地游客中，超过一半游客正是为了在园区里收获 一份关于毕业的仪式感。针对这份毕业的仪式感，北京环球度假区今年特别推出了毕业季特惠。 北京商报讯（记者 吴其芸）6月13日，北京环球度假区发布的《酷爽夏日能量收集指南》（以下简称 《指南》）显示，2024年参与"环球酷爽夏日"活动的游客中，年轻群体占比已超过一半，成为暑期活力 主力军。93%的游客为演出现场的音乐氛围与互动水效点赞，"蹦水迪"正成为新一代的夏日情绪表达方 式。今年"环球酷爽夏日"主舞台全面升级，全新的"乐队之战"概念亮相。朱利安国王、功夫熊猫阿宝等 人气角色组成五大乐队出战，其中威震天首次加入演出。 酒店与票务组合热度持续走高，也同步带动"住进北京环球度假区"成为今夏游客的新选择。《指南》显 示，家庭游客已成为北京环球度假区暑期主力，占比超70%；而在两家度假区酒店中，入住的家庭群体 占比均超过七五成。 2024年环球酷爽夏日首次上线晚场演出，园区调研数据显示，其中参与水舞音浪派对的游客，有近一半 体验了 ...