元旦假期广东全省接待游客1787.5万人次，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增 长39.8%！来自携程的数据显示，2026年元旦期间，广东省在线旅游市场表现强劲，OTA接待人次同比 增长76.3%，旅游消费金额同比增长102.4%，消费增速显著高于人次增速，显示出市场活力与消费潜力 的双重提升。从全国竞争格局来看，广东省在人次和金额两项核心指标上均位居全国省份首位，充分彰 显了其作为全国旅游大省的市场地位和综合吸引力。 广深双核引领滚滚客流 作为全国重要的游客集散地和交通枢纽，广州、深圳在元旦假期尽显双城魅力。来自去哪儿旅行、途 牛、同程旅行、携程旅行、飞猪等多个平台的大数据显示，广州、深圳双双登上了包括国内热门旅游目 的地、入境旅游目的地、自驾游热门目的地、酒店预订量热门城市等TOP10榜单之中，其中，广州更是 排在元旦假期酒店预订量热门城市第一位，深圳排第七位，进入前二十位的广东城市还有珠海、佛山。 携程数据显示，广州元旦当日整体旅游订单量同比增长63%，深圳增长36%。双城双核引领，再加上天 气暖和、丰富多彩的跨年活动，广东全省多地开年吸引了大量旅客到访。携程数据显示，"湾区黑 ...

Core Insights - The parent-child travel market is expected to reach a transaction volume of 300 billion yuan by 2025, driven by the popularity of top-tier IP theme parks like Shanghai Disneyland and Beijing Universal Studios [1][2][10] - The parent-child demographic is projected to account for over 60% of the summer travel market in 2025, marking a shift from recovery growth to structural upgrades in the tourism sector [2][10] - New-generation parents, particularly those aged 25 to 30, are increasingly participating in parent-child travel, favoring outdoor challenges and nature exploration over traditional amusement park experiences [10][11] Market Trends - The parent-child travel market has shown rapid growth, with cities like Guangzhou, Chengdu, and Beijing seeing over 300% increase in "parent-child vacation" searches during the recent May Day holiday [2] - The introduction of new attractions, such as the Pixar immersive exhibition at Shanghai Disneyland, enhances the appeal of these parks to families [4] - The trend of integrating popular IPs into theme parks is becoming a key strategy for attracting visitors and enhancing competitiveness in the tourism market [8] Consumer Behavior - Parents are increasingly focused on the "photo opportunity" aspect of their outings, leading to a rise in professional photography services at theme parks [3] - The demand for instant retail services is growing, allowing parents to order necessary items quickly during their trips, thus improving the overall travel experience [10][11] - The new generation of parents is more inclined to allow their children to engage in outdoor activities, reflecting a shift towards valuing experiential learning and growth [10] Attractions and Experiences - Shanghai Disneyland and Beijing Universal Studios remain the most popular destinations for parent-child travel, offering immersive experiences with beloved characters [4][5] - The newly opened Shanghai LEGO Resort features a variety of interactive attractions and is designed to appeal to families with children aged 2 to 12 [6][7] - Theme parks are increasingly offering diverse experiences, such as the "Universal Cool Summer" event at Beijing Universal Studios, which includes interactive performances and themed areas [5][8]