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丰台再添一家“胖永辉”
Core Insights - Yonghui Supermarket is implementing a transformation strategy inspired by the successful model of "Fat Donglai," focusing on enhancing the shopping experience and product offerings in its stores [1][4]. Group 1: Store Transformation - Yonghui Supermarket has completed the transformation of 17 stores in Beijing and surrounding areas, expanding its coverage to eight districts [1]. - The stores are centered around a "product-centric" strategy, achieving over 80% alignment with Fat Donglai's product structure, with new products making up over 40% and imported goods accounting for approximately 20% [4]. Group 2: Product Offerings - The fresh produce section features organic vegetables, specially cultivated vegetables, and global specialty fruits such as Chilean cherries and Dandong strawberries [6]. - The meat and poultry section includes high-quality items like freshly cut Chaozhou beef and imported steaks, while the seafood section offers live crabs, shrimp, and custom E+ grade salmon [6]. Group 3: Bakery and Ready-to-Eat Items - The bakery and deli sections showcase popular items such as freshly roasted duck, sweet sausage, and various new products like strawberry box cakes and pure meat sausages [7]. Group 4: Store Layout and Services - The store layout has been optimized to create an open and transparent shopping space, with features like wider aisles and lower shelves, enhancing the shopping experience for families and pet owners [11]. - A convenience service area includes over 30 facilities, such as height and weight measurement tools, electronic blood pressure monitors, and amenities for families [11]. Group 5: Customer-Centric Services - The seafood section offers "home delivery without processing" packages, and various safety measures are in place, including gloves for handling seafood and real-time pesticide residue detection displays [13]. - The store emphasizes food safety management with strict transparency, implementing daily price reductions for certain perishable items to ensure quality control [13].
北京“胖永辉”再开两店 调改店达17家
Bei Jing Shang Bao· 2025-11-15 12:11
Core Insights - Yonghui Supermarket has opened two new "self-adjusted" stores in Beijing, enhancing its service network in the southern region and completing adjustments in the Fengtai district [1] - The stores focus on a "product-centered" strategy, achieving over 80% of product structure aligned with the standards of the "Pang Donglai" model, with over 40% of new products and approximately 20% of imported goods [1] Group 1 - The new stores feature a diverse range of fresh produce, including organic vegetables and high-quality imported seafood, as well as a variety of ready-to-eat items [1][2] - The Changping store targets a younger demographic with an emphasis on ready-to-eat products, while the Fengtai store reinforces the "Yonghui Custom" and "Quality Yonghui" series [1] - Both stores have implemented design changes to create a more open shopping environment, including wider aisles and lower shelf heights [2] Group 2 - Strict food safety management practices are in place, including the "468 principle" for fresh fruit and juice, daily clearance pricing for certain products, and real-time pesticide residue detection displays [2]